Phreesia Network Solutions Launches ProviderConnect, a Pioneering Offering to Engage Clinicians When It Matters Most

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hcp medical

An HCP (healthcare professional) is a licensed medical practitioner—such as a doctor, nurse, pharmacist or clinician—who diagnoses, treats and advises patients. For investors, HCPs are important because their prescribing choices and treatment recommendations directly affect product sales and market uptake, acting like gatekeepers whose preferences and acceptance can determine a therapy’s commercial success and regulatory exposure.

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Life sciences is a broad field that includes the study and development of products related to health, medicine, and biological systems. It covers areas such as pharmaceuticals, medical devices, and biotechnology, which aim to improve health and treat diseases. For investors, life sciences represent a sector with potential for innovation and growth, often driven by breakthroughs in science and technology.

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03/03/2026 - 06:52 AM

ALL-REMOTE COMPANY/WILMINGTON, Del.--(BUSINESS WIRE)-- Phreesia Network Solutions, a leader in healthcare media, is pleased to announce the launch of ProviderConnect, a first-of-its-kind offering for healthcare provider (HCP) marketers. Drawing on over two decades of experience of pioneering digital tools for direct-to-consumer health marketers, ProviderConnect enables life sciences brands and others across the healthcare space to smartly engage relevant HCPs in a low-waste, high-impact way.

ProviderConnect reimagines how HCP outreach can happen. Instead of broad-reach awareness blasts, this new tool lets teams reach the right clinicians at the right time based on cases they are likely to see in upcoming practice.

"As a clinician, keeping up with the pace of medical advances—and applying new information in real time during increasingly short appointments—is incredibly challenging," said Dr. Alicia Cowley, Medical Director at Phreesia Network Solutions. "ProviderConnect solves this problem by giving HCPs the right resources before the visit, helping them recognize less common presentations, consider new or updated treatment options for the patient in front of them, and proactively address side effects and cost so patients can make informed decisions and stay engaged in their care.”

Phreesia Network Solutions’ most well-known media offering, PatientConnect, is a highly effective tool trusted by the top 20 pharmaceutical manufacturers. Drawing on the strengths of PatientConnect, ProviderConnect also leverages the pre-appointment window of time, centers on patient-level relevance, keeps privacy at the center, and is powered by real-world care signals instead of inference and engagement data alone.

“ProviderConnect is a groundbreaking offering that allows marketers to reach providers with key information at a more relevant time,” said David Linetsky, President of Phreesia Network Solutions. “We're proud to have built a forward-looking precision tool that enables HCP marketers to maximize the impact of each engagement.”

ProviderConnect offers turnkey activation and aligns to industry measurement practices. The new tool prioritizes privacy and uses advanced AI trained on insights across Phreesia’s entire product ecosystem.

For more information, visit https://networksolutions.phreesia.com/.

About Phreesia

Phreesia is the trusted leader in patient activation, giving healthcare providers, life sciences companies and other organizations tools to help patients take a more active role in their care. Founded in 2005, Phreesia enabled approximately 170 million patient visits in 2024—one in seven visits across the U.S.—scale that the company believes allows it to make meaningful impact. Offering patient-driven digital solutions for intake, outreach, education and more, Phreesia enhances the patient experience, drives efficiency and improves healthcare outcomes. To learn more, visit phreesia.com.