INDIAN MOTORCYCLE'S 'NEVER FINISHED' ANNIVERSARY CAMPAIGN CELEBRATES 125 YEARS OF HISTORIC INNOVATION AND ICONIC MOTORCYCLES

Rhea-AI Summary

Indian Motorcycle (NASDAQ: PII) announced a year-long "Never Finished" campaign on January 7, 2026 to mark its 125th anniversary. The campaign honors founders George Hendee and Oscar Hedstrom and emphasizes the brand's century-plus focus on design, engineering, and performance. Indian Motorcycle highlights its origin in 1901, its 1913 production peak of 30,000 units, a 60-year brand hiatus, and a revival more than a decade ago. Throughout 2026 the company will run products, programs, and rider promotions; updates will be posted at IndianMotorcycle.com and on social channels.

News Market Reaction

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On the day this news was published, PII declined 1.06%, reflecting a mild negative market reaction. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $44M from the company's valuation, bringing the market cap to $4.10B at that time.

Data tracked by StockTitan Argus on the day of publication.

125 Years Strong, America's First Motorcycle Company Continues to Push American V-Twin Motorcycles Forward with Timeless Designs, Leading Innovation & Proven Performance

MINNEAPOLIS, Jan. 7, 2026 /PRNewswire/ -- Since its first motorcycle rolled off the line in 1901 in Springfield, Mass., Indian Motorcycle has embodied American craftsmanship, proven performance, unwavering reliability, and trailblazing innovation. More than a century later, those same qualities fuel America's First Motorcycle Company to keep pushing American V-Twins forward with purpose and precision.

In celebration of its 125^th anniversary, Indian Motorcycle today announced Never Finished, a year-long campaign that pays tribute to the pioneering spirit of founders George Hendee and Oscar Hedstrom, while declaring that Indian Motorcycle will never stop challenging limits. Never Finished is a reflection of the Indian Motorcycle brand, which has been driven by progress and innovation since 1901.

"The pursuit of innovation that drove our founders continues to drive us today," Nate Secor, Director of Marketing for Indian Motorcycle. "Whether through design, engineering, or marketing, we push ourselves every day to honor that legacy. The Never Finished campaign isn't just a celebration of our 125-year history, it's a commitment to our riders that we are always innovating, always competing, and will always be pushing forward."

Following successful careers as bicycle racers in the late 19^th century, Hendee and Hedstrom joined forces to engineer gasoline-powered bicycles to pace competitive races. At the time, early motorized pacers were notoriously unreliable, often sputtering to a stop and drawing laughs from spectators as racers pedaled past. Hendee and Hedstrom, however, built machines that performed flawlessly, earning respect and attention. Recognizing the potential, they set out to produce motor-assisted bicycles for mass production.

In 1901, Hendee and Hedstrom introduced America's first motorcycle, marking the birth of Indian Motorcycle. By 1913, the company had become the market leader, producing 30,000 units annually in what was then the world's largest motorcycle factory. Indian Motorcycle's rise was fueled by its reputation for reliability, innovation, and technology.

As America's First Motorcycle Company, Indian Motorcycle continues to push boundaries and move forward. Across its entire lineup, each motorcycle is built with purpose and precision, crafted with no shortcuts to take on every mile ahead. The brand empowers riders to forge their own path with machines that stand apart for those who refuse to blend in. Reaching 125 years is a historic milestone and a true testament to the riders who refused to let the spirit of Indian Motorcycle fade through a 60-year hiatus and to those who helped fuel the brand's return more than a decade ago. With 125 years of road behind it, Indian Motorcycle's legacy serves as a launchpad, shaped by its rich history and driven forward by competitive spirit, grit, and determination.

Throughout 2026, Indian Motorcycle will celebrate its 125^th anniversary through a variety of products, programs, and rider promotions. More information will be shared throughout the year. To stay informed, visit IndianMotorcycle.com and follow along on Facebook, X, Instagram and YouTube.

ABOUT INDIAN MOTORCYCLE
Indian Motorcycle is America's First Motorcycle Company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America's most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.

 

FAQ

What is Indian Motorcycle announcing on January 7, 2026 for PII?

Indian Motorcycle launched the year-long "Never Finished" 125th anniversary campaign on January 7, 2026.

What does the "Never Finished" campaign for PII celebrate?

The campaign celebrates 125 years since the company's 1901 founding and highlights its history of innovation and performance.

Will Indian Motorcycle (PII) release new products or promotions in 2026?

Yes; the company said it will offer a variety of products, programs, and rider promotions across 2026 with details shared during the year.

Where can investors and riders find official Indian Motorcycle (PII) 125th anniversary updates?

Updates will be posted at IndianMotorcycle.com and on the brand's Facebook, X, Instagram, and YouTube channels.

What historical production milestone did Indian Motorcycle cite in the 2026 announcement?

The company cited that by 1913 it produced 30,000 units annually in what was then the world's largest motorcycle factory.