Polaris Adventures Surpasses Two Million Customer Rides

Rhea-AI Summary

Polaris Adventures, the experience division of Polaris Inc (NYSE: PII), has achieved a significant milestone of two million customer rides. Through a network of 250 local Outfitters across 41 states, the program has made outdoor powersports accessible to new audiences, with 40% of riders being newcomers to the activity. The service has expanded significantly since reaching one million rides in 2022, now offering over 600 adventures and reaching 164 million people within a one-hour drive of an Outfitter. Recent innovations include fleet upgrades with advanced safety and navigation technology, the launch of Polaris Adventures Elite business management tools, and a partnership with Sensible Weather to offer weather guarantees. The program has also expanded internationally to Mexico and New Zealand.

Positive

• Rapid growth demonstrated by doubling customer rides from 1 million to 2 million in less than three years
• Strong market penetration with 164 million people within 1-hour drive of an Outfitter
• 40% of riders are new to powersports, indicating successful market expansion
• Successful international expansion into Mexico and New Zealand
• Introduction of new revenue streams through Polaris Adventures Elite business tools

Negative

• None.

Insights

Powersports Industry Analyst

Polaris Adventures' milestone of 2M rides demonstrates strong consumer demand and effective diversification beyond equipment sales into recurring experience revenue.

Polaris Adventures hitting the 2-million ride milestone reveals significant acceleration in the company's experience-based business model. The division took approximately 5 years to reach its first million rides but only 3 years to double that figure, indicating an impressive growth trajectory. The 40% new-to-powersports customer statistic is particularly noteworthy as it demonstrates Polaris is effectively expanding its total addressable market beyond traditional powersports enthusiasts.

This rental/experience model creates multiple revenue streams for Polaris: equipment sales to Outfitters, potential recurring technology/platform fees through the Polaris Adventures Elite tools, and valuable customer acquisition. The network of 250 Outfitters across 41 states functions as both a distribution channel and a low-risk way for potential customers to experience Polaris products before making purchase decisions.

The company's strategic partnerships, like the Sensible Weather integration, show Polaris is solving real business challenges for their Outfitter network while enhancing customer experience. With 164 million people within a one-hour drive of an Outfitter, Polaris has created significant market penetration for this try-before-you-buy model that can drive both the experience business and traditional vehicle sales. This represents a sophisticated approach to market expansion beyond the traditional powersports equipment sales model into recurring revenue through experiences.

Outfitter network allows adventure-seekers to further explore locations off the beaten path

MINNEAPOLIS, June 3, 2025 /PRNewswire/ -- As consumers continue to seek deeper connections with local surroundings, Polaris Adventures – the destination-riding and experience side of global powersports leader Polaris Inc. (NYSE: PII) – announced a significant milestone: two million customer rides. With Polaris Adventures, over 250 local Outfitters have helped riders explore outdoor destinations and highlight unique locations and spaces around the country.

"Two million rides is more than a number – it's a reflection of the growing passion for outdoor adventure," said Gray Rentz, Vice President and General Manager of Polaris Experience. "Outfitters give riders of all skills the opportunity to connect with the outdoors in meaningful ways.  It's not just about offering rides – it's about unlocking experiences at popular riding destinations or in rider's own backyards."

By the Numbers: Two Million Customer Rides

• 40% of Riders are new to powersports
• Enough miles driven to go to the moon and back nearly 350 times and drive around the world over 3,000 times
• Over 600 adventures are available for customers
• 250 Outfitters across 41 States
• 164MM people are within a 1-hour drive of at least one Outfitter

Since launching in 2017, Polaris Adventures has championed and partnered with locally owned small businesses – many of them family-run – helping drive local economies, while making the outdoors and powersports more accessible. At their core, these Outfitters offer vehicle rentals, but more importantly, they bring deep, on-the-ground knowledge of the most scenic routes, hidden gems and can't-miss attractions in their respective regions.

In 2022, Polaris Adventures eclipsed one million customer rides and made its international debut in Mexico's Baja California Peninsula and Wanaka, New Zealand. Less than three years later, Polaris Adventures has doubled that number and accelerated its growth through various offerings and innovations, such as:

• Equipping Outfitters with a refreshed fleet of high-quality vehicles that have the latest in safety, comfort and navigation technology, helping ensure every ride delivers a seamless, confidence-inspiring experience from start to finish.
• Launching Polaris Adventures Elite – a suite of more than 20 selectable tools available to help small, independent outdoor experience operators run their businesses more efficiently and further advance the overall outdoor adventure experience for customers.
• Partnering with Sensible Weather so Outfitters can offer a Weather Guarantee to customers at booking to receive up to 100% reimbursement of the cost of their ride in the event of inclement weather.

"As the global leader in powersports, Polaris is passionate about introducing people to the unique possibilities and experiences powersports can create in the outdoors," said Rentz. "The two-million-ride mark is a testament to this, and we are committed to continuing to help more people experience the outdoors in an off-road vehicle, snowmobile, Slingshot or boat." 

To learn more about Polaris Adventures or plan your next ride, visit adventures.polaris.com.

About Polaris Adventures
Polaris Adventures is the experience business of global powersports leader Polaris Inc. (NYSE: PII). Since its launch in 2017, it has grown into the nation's leading powersports vehicle rental offering, with tools available to help more than 250 outdoor experience Outfitters run their business. Through this network of Outfitters, Polaris Adventures creates opportunities for customers to get outside, try new activities, or even new models of powersports vehicles at top riding destinations nationwide. To learn more visit adventures.polaris.com.   

About Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris' high-quality product line-up includes the RANGER, RZR, Polaris XPEDITION, and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Headquartered in Minnesota, Polaris serves nearly 100 countries across the globe. www.polaris.com

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SOURCE Polaris Inc.

FAQ

How many customer rides has Polaris Adventures (NYSE: PII) achieved as of 2025?

Polaris Adventures has achieved two million customer rides as of June 2025.

What percentage of Polaris Adventures riders are new to powersports?

40% of Polaris Adventures riders are new to powersports.

How many Polaris Adventures Outfitters are there and in how many states?

There are 250 Polaris Adventures Outfitters across 41 states.

When did Polaris Adventures expand internationally and to which countries?

Polaris Adventures expanded internationally in 2022 to Mexico's Baja California Peninsula and Wanaka, New Zealand.

What new features has Polaris Adventures introduced to enhance customer experience?

Polaris Adventures has introduced fleet upgrades with advanced safety and navigation technology, launched Polaris Adventures Elite business tools, and partnered with Sensible Weather to offer weather guarantees.