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Polaris Invites Riders to Experience Free Snowmobile Rides This February

Polaris (NYSE: PII) is bringing back its Free Snowmobile Rides program for February 2026, offering complimentary one-hour rides at participating Polaris Adventures locations in top snow destinations.

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Polaris (NYSE: PII) is bringing back its Free Snowmobile Rides program for February 2026, offering complimentary one-hour rides at participating Polaris Adventures locations in top snow destinations.

Riders can sign up at polaris.com/snowdemos to request a promo code and book a ride. The program includes a safety overview, protective gear, and guidance from experienced Outfitters on the latest Polaris snowmobiles. Last year's program reached capacity within weeks.

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Argus Jan 8 session
+6.33% close to close Open Argus
Details

News Market Reaction – PII

On Jan 8, the day this news came out, PII closed 6.33% above the previous close.

Data tracked by StockTitan Argus for the Jan 8 session.

Market Context

On Jan 8, the day this news came out, the stock closed 6.3% above the previous close. A strong posit...
Analysis

On Jan 8, the day this news came out, the stock closed 6.3% above the previous close. A strong positive reaction aligns with Polaris’s history of branding and experiential announcements occasionally driving upside, as seen with prior racing and Dakar news showing gains of up to 2.67%. However, past lifestyle collaborations have also coincided with pullbacks, indicating that enthusiasm can fade. Investors would need to weigh whether a free ride program materially changes demand or simply boosts engagement, and consider how quickly elevated interest might normalize after initial excitement.

Key Figures

Ride duration: 1 hour Company history: More than 70 years
Ride duration
1 hour
Length of each complimentary snowmobile ride in 2026 program
Company history
More than 70 years
Polaris track record in winter adventure and snowmobiles

Historical Context

5 past events · Latest: Dec 29
5 events
  1. Dec 29

    Earnings call schedule

    24h Move
    -1.1%

    Set date and time for Q4 and full-year 2025 earnings call.

  2. Dec 17

    Racing season recap

    24h Move
    +1.1%

    Undefeated 2025 Polaris RZR UTV off-road racing campaign across major events.

  3. Dec 09

    New model lineup

    24h Move
    +0.5%

    Launch of 2026 Slingshot lineup including Grand Touring limited edition.

  4. Dec 04

    Gaming collaboration

    24h Move
    -1.4%

    Expanded Call of Duty vehicle lineup and related promotional giveaway.

  5. Nov 24

    Motorsport entry

    24h Move
    +2.7%

    Announced five-driver Polaris RZR Factory Racing lineup for 2026 Dakar Rally.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Sign up now for a one-hour ride at participating Polaris Adventures locations in top snow destinations

MINNEAPOLIS, Jan. 8, 2026 /PRNewswire/ -- Polaris Inc. (NYSE: PII), the global leader in powersports, is bringing back its popular Free Snowmobile Rides program for 2026. This February, Polaris is giving riders the ultimate reason to get outside—complimentary snowmobile rides at participating Polaris Adventures locations in top snow destinations.

"Our goal is to make winter adventure accessible and fun," said Jenny Nack, vice president and general manager, Polaris Snow. "We are proud to bring this program back in 2026 because it's all about helping people embrace the season, try something new, and create unforgettable memories on Polaris snowmobiles while exploring stunning snow-covered destinations."

Building on Polaris' passion for outdoor adventure, the Free Snowmobile Rides program offers a one-hour ride on the latest Polaris snowmobiles at prime destinations with on-trail access. Riders can sign up by visiting polaris.com/snowdemos to request a promo code and book their ride.

What to Expect:

  • A ride designed for all types of riders—from first-timers to snowmobile enthusiasts.
  • A safety overview and protective gear for a worry-free experience.
  • Guidance from experienced Outfitters and an unforgettable ride on Polaris' newest snowmobiles.

For more than 70 years, Polaris has continuously redefined what winter adventure looks like. From breakthrough technologies and bold new models to programs that make riding more accessible, every snowmobile is built to deliver confidence, excitement, and unforgettable moments on the snow. With last year's Free Snowmobile Rides program reaching capacity within weeks, Polaris is thrilled to bring it back in 2026—continuing to set the standard for performance and fun and making it easy for riders to enjoy winter like never before.

To learn more visit polaris.com/snowmobiles or adventures.polaris.com. Reserve your spot today at https://www.polaris.com/en-us/snowmobiles/snow-adventures-demo-ride/.

About Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris' high-quality product line-up includes the RANGER, RZR, Polaris XPEDITION, and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Headquartered in Minnesota, Polaris serves 100 countries across the globe. www.polaris.com

About Polaris Adventures
Polaris Adventures is the experience business of global powersports leader Polaris Inc. (NYSE: PII). Since its launch in 2017, it has grown into the nation's leading powersports vehicle rental offering, with tools available to help more than 250 outdoor experience Outfitters run their business. Through this network of Outfitters, Polaris Adventures creates opportunities for customers to get outside, try new activities, or even new models of powersports vehicles at top riding destinations nationwide. To learn more visit adventures.polaris.com.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/polaris-invites-riders-to-experience-free-snowmobile-rides-this-february-302656526.html

SOURCE Polaris Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Polaris offering with the Free Snowmobile Rides program in February 2026 (PII)?

Polaris is offering complimentary one-hour snowmobile rides at participating Polaris Adventures locations; riders request a promo code at polaris.com/snowdemos.

How do I sign up for a Polaris Free Snowmobile Ride in February 2026 (PII)?

Visit polaris.com/snowdemos, request a promo code, then use the code to book a one-hour ride at a participating Polaris Adventures location.

What safety measures are included with Polaris Free Snowmobile Rides (NYSE: PII)?

Each ride includes a safety overview, provided protective gear, and guidance from experienced Outfitters to support first-timers and enthusiasts.

Are Polaris Free Snowmobile Rides in 2026 suitable for first-time riders (PII)?

Yes; the one-hour rides are designed for all rider levels and include on-trail guidance and a safety briefing.

When did Polaris announce the Free Snowmobile Rides program for February 2026 (PII)?

Polaris announced the return of the Free Snowmobile Rides program on January 8, 2026.

Where can I find more details or reserve a spot for Polaris Free Snowmobile Rides (PII)?

More information and reservations are available at polaris.com/snowmobiles or adventures.polaris.com, and bookings via the demo ride page.

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