BOOST YOUR ENERGY IN 2023: JOIN PLANET FITNESS FOR $1 DOWN, AND THEN $10 A MONTH NOW THROUGH JANUARY 31

Rhea-AI Summary

On January 23, 2023, Planet Fitness announced a promotional initiative encouraging fitness participation with a limited-time offer of $1 enrollment and a monthly fee of $10 from January 23-31. This campaign aligns with findings from a survey indicating that 89% of individuals experience low energy during winter, with 51% wishing for unlimited energy to prioritize their health. The company, boasting 17 million members across 2,410 locations, emphasizes accessible fitness through affordable pricing and a welcoming environment. The release highlights the new features of the Planet Fitness app, enhancing user experience and workout guidance.

Positive

• Limited-time promotion of $1 enrollment and $10 monthly fee from January 23-31 could drive membership growth.
• Company reported approximately 17 million members and 2,410 locations, showing strong market presence.
• Survey findings indicate a significant demand for fitness solutions, with 51% of Americans desiring to prioritize health, suggesting potential for increased engagement.

Negative

• None.

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HAMPTON, N.H., Jan. 23, 2023 /PRNewswire/ -- Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, invites everyone to find their Big Fitness Energy™ in January and beyond – by prioritizing their physical and mental health with a special limited-time offer*. It's never too late to kickstart your fitness journey and get moving, so Planet Fitness, the Judgement Free Zone®, invites everyone, no matter their fitness level, to join for $1 enrollment and only $10 a month from January 23 – 31 and cancel anytime. Find the nearest club or join online here.

A recent Planet Fitness survey found that 89 percent** of people struggle with low energy, especially during the colder months. The survey also found that more than half (51 percent) of Americans would use unlimited energy – if they had it – to prioritize their health and exercise. Even a little movement – whether it's small, lower impact workouts or heart pumping cardio exercises – can greatly impact one's energy levels and mental and physical health. Planet Fitness is the remedy to help people reach their fitness goals one step at a time in 2023 and beyond.     

"It's never too late to kickstart your health and wellness goals for 2023 and boost your energy," said Jamie Medeiros, Chief Brand Officer at Planet Fitness. "Making fitness a priority and joining the Judgement Free Zone® can help everyone become a healthier, happier version of themselves through exercise in a welcoming, non-intimidating environment. We invite everyone, regardless of their fitness level, to come check out all that Planet Fitness has to offer and find their Big Fitness Energy™; we're here to help you get moving in 2023 and find those instant fitness feels."

Planet Fitness offers extremely low prices and a variety of benefits, including a hassle-free environment, brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and much more. The free and recently redesigned Planet Fitness App, available to members and non-members alike, puts more than 1,000 exercises and tutorials right in your pocket with routines for all levels and interests. The app also features a redesigned home screen, a refreshed "Member Perks" section, an enhanced "Workouts" section, a new "My Journey" section, and more.

To locate the nearest Planet Fitness club to you and take advantage of this limited-time offer for new members, please visit PlanetFitness.com/Local-Clubs.

*U.S. locations only
**Online survey conducted by Wired Research to 2,011 nationally representative Americans ages 18 and over, with a margin of error of +/- 2.2 percent.

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of December 31, 2022, Planet Fitness had approximately 17.0 million members and 2,410 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90 percent of Planet Fitness stores are owned and operated by independent business men and women.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/boost-your-energy-in-2023-join-planet-fitness-for-1-down-and-then-10-a-month-now-through-january-31-301727620.html

SOURCE Planet Fitness, Inc.

FAQ

What is the special offer from Planet Fitness in January 2023?

Planet Fitness is offering a $1 enrollment fee and a monthly fee of $10 from January 23-31, 2023.

How many members does Planet Fitness have as of December 2022?

As of December 31, 2022, Planet Fitness had approximately 17 million members.

What does the Planet Fitness survey reveal about energy levels in winter?

The survey found that 89% of people struggle with low energy during winter, and more than half wish for unlimited energy to prioritize health.

How many locations does Planet Fitness operate?

Planet Fitness operates 2,410 stores across 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia.