Palantir Technologies Inc. (PLTR) and Stagwell (STGW) Join Forces to Design Product for the Future of Marketing
Palantir (NASDAQ: PLTR) and Stagwell (NASDAQ: STGW) announced a partnership on Nov 6, 2025 to build an AI-driven marketing platform that pairs Palantir Foundry with Code and Theory orchestration and The Marketing Cloud data.
The platform offers a central marketing hub for audience alignment, campaign management, large-scale data append and agent-driven automation, and uses differential privacy. Early MVP adoption is underway via Stagwell's Assembly in the U.S., with a planned opt-in roll out across Stagwell's network in coming months. Management suggested potential revenue in the "hundreds of millions" over time.
Palantir (NASDAQ: PLTR) e Stagwell (NASDAQ: STGW) hanno annunciato una partnership il 6 novembre 2025 per costruire una piattaforma di marketing guidata dall'IA che abbina Palantir Foundry con l'orchestrazione di Code and Theory e i dati The Marketing Cloud.
La piattaforma offre un hub di marketing centrale per allineare il pubblico, gestione delle campagne, arricchimento dei dati su larga scala e automazione guidata da agenti, e utilizza la privacy differenziale. L'adozione iniziale del MVP è in corso tramite Assembly di Stagwell negli Stati Uniti, con una prevista roll-out opzionale attraverso la rete di Stagwell nei prossimi mesi. La direzione ha indicato potenziali ricavi nell'ordine di centinaia di milioni nel tempo.
Palantir (NASDAQ: PLTR) y Stagwell (NASDAQ: STGW) anunciaron una asociación el 6 de noviembre de 2025 para construir una plataforma de marketing impulsada por IA que combine Palantir Foundry con la orquestación de Code and Theory y los datos The Marketing Cloud.
La plataforma ofrece un centro central de marketing para la alineación de audiencias, gestión de campañas, agregación de datos a gran escala y automatización impulsada por agentes, y utiliza privacidad diferencial. La adopción temprana del MVP está en curso a través de Assembly de Stagwell en Estados Unidos, con un despliegue opcional planificado a lo largo de la red de Stagwell en los próximos meses. La dirección sugirió ingresos potenciales en cientos de millones con el tiempo.
팔란티어(NASDAQ: PLTR) 및 스태그웰(NASDAQ: STGW)가 2025년 11월 6일 AI 기반 마케팅 플랫폼을 구축하기 위한 파트너십을 발표했습니다. 이 플랫폼은 팔란티어 Foundry를 Code and Theory의 오케스트레이션 및 The Marketing Cloud 데이터와 결합합니다.
이 플랫폼은 청중 정렬, 캠페인 관리, 대규모 데이터 보강 및 에이전트 기반 자동화를 위한 중앙 마케팅 허브를 제공하며 차등 프라이버시를 사용합니다. MVP 초기 채택은 미국에서 Stagwell의 Assembly를 통해 진행 중이며, 향후 몇 달 내에 Stagwell 네트워크 전역으로의 옵트인 롤아웃이 예정되어 있습니다. 경영진은 시간이 지나면 매출이 수억 달러에 이를 것으로 시사했습니다.
Palantir (NASDAQ: PLTR) et Stagwell (NASDAQ: STGW) ont annoncé un partenariat le 6 novembre 2025 pour construire une plateforme de marketing pilotée par l'IA qui associe Palantir Foundry à l'orchestration de Code and Theory et aux données The Marketing Cloud.
La plateforme offre un hub central de marketing pour l'alignement des audiences, la gestion des campagnes, l'enrichissement de données à grande échelle et l'automatisation pilotée par des agents, et utilise la confidentialité différentielle. L'adoption précoce du MVP est en cours via Assembly de Stagwell aux États-Unis, avec un déploiement en opt-in prévu sur le réseau de Stagwell dans les mois à venir. La direction a évoqué un potentiel de revenus allant vers des centaines de millions au fil du temps.
Palantir (NASDAQ: PLTR) und Stagwell (NASDAQ: STGW) gaben am 6. November 2025 eine Partnerschaft bekannt, um eine KI-gesteuerte Marketing-Plattform zu entwickeln, die Palantir Foundry mit der Orchestrierung von Code and Theory und den Daten von The Marketing Cloud verbindet.
Die Plattform bietet ein zentrales Marketing-Dashboard für Zielgruppenausrichtung, Kampagnenmanagement, umfangreiches Data-Append und von Agenten getriebene Automatisierung und verwendet differential privacy. Die frühe MVP-Anwendung läuft derzeit über Stagwells Assembly in den USA, mit einer geplanten Opt-in-Rollout im Netzwerk von Stagwell in den kommenden Monaten. Das Management deutete auf potenzielle Umsätze in den Hunderten von Millionen über die Zeit hin.
بالانتير (بورصة ناسداك: PLTR) وستاجول (بورصة ناسداك: STGW) أعلنوا شراكة في 6 نوفمبر 2025 لبناء منصة تسويق مدفوعة بالذكاء الاصطناعي تجمع Palantir Foundry مع تنسيق Code and Theory وبيانات The Marketing Cloud.
تقدم المنصة مركزاً مركزياً للتسويق من أجل محاذاة الجمهور، إدارة الحملات، إضافة البيانات على نطاق واسع، وأتمتة مدفوعة بالعُملاء، وتستخدم خصوصية تفاضلية. يتم حالياً اعتماد MVP مبكّرة عبر Assembly من Stagwell في الولايات المتحدة، مع مخطط لإطلاق اختيار بمستوى الشبكة عبر شبكة Stagwell في الأشهر القادمة. أشارت الإدارة إلى إمكانات إيرادات تُقدّر بمئات الملايين مع مرور الوقت.
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Insights
Partnership creates an AI marketing platform with clear revenue intent and early client adoption; execution and privacy will determine impact.
Palantir and Stagwell combine Palantir Foundry, Code and Theory orchestration, and The Marketing Cloud data to offer large enterprises a single hub for audience segmentation, campaign management, and automated marketing agents. The offering targets scale use cases by enabling firms to append and process tens of millions of records to drive marketing ROI.
Execution risks include client adoption beyond the initial MVP in Assembly, effective deployment of the stated differential privacy approach, and commercial roll‑out across an opt‑in network. Progress hinges on integration speed, data governance, and measurable ROI signals; management cites potential
Monitor near-term metrics: broader roll-out timing in the coming months, customer retention and measurable ROI from pilot deployments, and any concrete revenue milestones reported in the next
New partnership centered around building a groundbreaking, industry-first AI and data platform that offers clients a fast path to a central source of marketing and advertising targeting information that unlocks unlimited new ROI for corporate marketers
The new solution pairs Palantir's Foundry with Code and Theory's orchestration level software and The Marketing Cloud's proprietary data sources and solutions. This combination creates state-of-the-art tools for large, complex teams to create and implement marketing programs at scale. Stagwell is also using novel differential privacy technology to protect the data.
The Palantir-Stagwell partnership is already seeing client adoption of its early MVP model in
Clients will have access to a central hub for marketing that enables a wide range of use cases, including audience alignment optimization and campaign management. The platform is AI-based to enable large companies to access and append their marketing data to create agents that will then implement complex marketing processes.
The platform allows large enterprises to sift through tens of millions of records to identify, segment, and better understand audiences — helping improve brand performance strategies and maximize overall ROI before launching campaigns. It will be sold as a standalone platform that companies can use to monitor and enhance their marketing efforts. The platform could also be applied to augment supply chain analysis and solve regionalization problems of large networks.
"Palantir's partnership with Stagwell will make marketing more dynamic," said Alex Karp, CEO and co-founder of Palantir. "Our software supercharges the speed of metrics collection and revolutionizes data integration capabilities. That unlocks value for both Stagwell and its clients."
"This is the holy grail of marketing brought to life," said Mark Penn, Chairman and CEO of Stagwell. "This enables large enterprises to enhance their marketing processes utilizing advanced targeting and AI capabilities so that data can be used and implemented to increase bottom-line results."
"We expect to drive this into a significant business over the coming years as part of The Marketing Cloud," Penn added, "generating potentially hundreds of millions of dollars in revenue."
About Palantir Technologies Inc.
Software that dominates. Additional information is available at https://www.palantir.com.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements may relate to, but are not limited to, Palantir's expectations regarding the expected benefits of our software platforms and any associated certifications. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Forward-looking statements are based on information available at the time those statements are made and were based on current expectations as well as the beliefs and assumptions of management as of that time with respect to future events. These statements are subject to risks and uncertainties, many of which involve factors or circumstances that are beyond our control. These risks and uncertainties include our ability to meet the unique needs of our customers; the failure of our platforms to satisfy our customers or perform as desired; the frequency or severity of any software and implementation errors; our platforms' reliability; and our customers' ability to modify or terminate their contract. Additional information regarding these and other risks and uncertainties is included in the filings we make with the Securities and Exchange Commission from time to time. Except as required by law, we do not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments, or otherwise.
Contacts
Stagwell
PR@stagwellglobal.com
Palantir Technologies
media@palantir.com
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SOURCE Stagwell Inc.
FAQ
What did Palantir (PLTR) and Stagwell announce on Nov 6, 2025?
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