CPI Card Group®’s Eco-Focused Card Recognized at the ICMA’s Élan Awards
CPI Card Group has been awarded the Best Secure Environmentally Friendly Payment Card at the 2021 Élan Awards of Excellence. This recognition highlights the innovative design and eco-friendliness of their US Bank Diving Turtle Debit card, which is made with recovered ocean-bound plastic. The card's design aims to resonate with environmentally-conscious consumers, featuring vibrant turtle imagery. CPI estimates that producing one million Second Wave cards will divert over one ton of plastic from oceans. A recent survey shows 94% of consumers are concerned about ocean plastic waste.
- CPI Card Group won the Best Secure Environmentally Friendly Payment Card at the 2021 Élan Awards.
- The US Bank Diving Turtle Debit card is made with recovered ocean-bound plastic, appealing to eco-conscious consumers.
- CPI estimates over one ton of plastic will be diverted from oceans for every one million Second Wave cards produced.
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CPI®’s Second Wave® card for US Bank Receives Honors as the Best Secure Environmentally Friendly Payment Card Winner
CPI was named a winner in the “Environmentally Friendly” category, which recognizes payment cards that distinguished themselves in design and development while incorporating eco-focused materials. The US Bank Diving Turtle Debit card – a dual interface contactless debit card featuring a core made with recovered ocean-bound plastic – brings an eye-catching design to appeal to a cardholder’s environmentally-conscious mindset. The card’s turtle imagery, designed to emphasize the connection with the ocean is captured in vibrant four-color print, while its technically advanced functionality enables secure, contactless payments for today’s consumers.
Featuring a core made with recovered ocean-bound plastic, Second Wave® is an EMV® compliant and dual interface capable payment card that enables companies to help reduce first-use plastic, while diverting plastic from entering the ocean. CPI estimates that for every one million Second Wave cards produced, over one ton of plastic will be diverted from entering the world’s oceans, waterways and shorelines. According to a CPI Card Group Consumer Insights Study, 94 percent of consumers say they are concerned about the amount of plastic waste in the oceans – with 87 percent of respondents finding the idea of an ocean-plastic card appealing. Fifty-three percent of survey respondents expressed a willingness to switch to another financial institution if it offered such cards with the same features and benefits.
“Our mission with our eco-focused cards has always been about reducing the utilization of first-use plastic in payments while elevating the cardholder experience in parallel,” said
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