Porch Group Inc Stock Price, News & Analysis

Porch Group Media announced its rebranding, reflecting its evolution into a leader in managed media network solutions. With access to insights on over 90% of U.S. homebuyers annually, the newly branded entity aims to target movers and homeowners. The launch of MoverTech enhances its marketing capabilities, leveraging first-party data management and audience solutions. In 2022, Porch Group Media introduced its managed media network and the Sales Dashboard for measuring consumer-level attribution. Clients report impressive ROAS, with examples showing returns of up to 84:1 in advertising spend.

Porch Group, Inc. (NASDAQ: PRCH) launched the Porch app, enhancing home inspectors' ability to manage client relationships and extend inspection report value. Integrated with Inspection Support Network (ISN), this app empowers inspectors to offer clients maintenance tools and service recommendations without altering their workflow or incurring additional fees. It includes a free Recall Check service valued at $90. The app aims to aid inspectors in differentiating their services and driving additional revenue through ancillary offerings.

Porch Group reported third-quarter 2022 revenues of $75.4 million, reflecting a 20% year-over-year increase. Despite a GAAP net loss of $86.4 million due to a $57.1 million impairment, the company aims for Adjusted EBITDA profitability in the second half of 2023. The company announced a $15 million stock repurchase program and revised full-year revenue guidance to between $275 million and $290 million, mainly impacted by weather and housing market conditions.

Porch Group announces the appointment of Shawn Tabak as Chief Financial Officer, effective November 9, 2022. Tabak brings over two decades of experience, primarily in the technology sector, and previously served as CFO of Naked Wines. His role will encompass finance, accounting, audit, treasury, and investor relations. CEO Matt Ehrlichman expressed confidence in Tabak's strategic abilities to drive growth and enhance value for stakeholders. Marty Heimbigner, the outgoing CFO, will assist during the transition period.

V12, a subsidiary of Porch Group (NASDAQ: PRCH), has partnered with Strategus to enhance connected TV (CTV) advertising capabilities targeting movers and homeowners. This collaboration allows brands to utilize precise audience segments through advanced media solutions, including email, display, social media, and mobile. V12 claims to lead in the market by providing insights into 80% of US homebuyers and facilitating campaigns that align with consumer spending behaviors. The partnership aims to equip advertisers with expert-managed services, optimizing their media performance.

Porch Group, a vertical software company, will host a conference call on November 8, 2022, at 5:00 p.m. ET to discuss its third-quarter financial results for the period ending September 30, 2022. The financial results will be released prior to the call. Porch Group provides software and services to over 28,500 home services companies and aims to simplify the moving process for homebuyers. Interested parties can register for the call and watch a replay on their corporate website.

V12, a marketing solutions provider and subsidiary of Porch Group (NASDAQ: PRCH), has released its 2022 New Mover Trends Report. Conducted by The Harris Poll, the survey of 1,009 adults reveals that 90% of new movers are willing to try new brands for services and products related to their move. Key findings show that 72% of respondents made purchases before moving and that 68% are planning home improvement projects. The report emphasizes the importance of early engagement with movers and how brands can adjust marketing strategies accordingly.

Porch Group has launched a new weekly podcast, The Wraparound, focusing on the home inspection industry. Hosted by licensed inspector Brad Lowery, the podcast will address significant consumer challenges and entrepreneurial opportunities within the inspection business. The inaugural episode aired on September 28th featuring Porch's CEO, Matt Ehrlichman. The podcast aims to foster community and knowledge-sharing, with upcoming episodes available on major platforms including Spotify and Apple Podcasts. Porch serves over 28,500 home services companies with innovative software solutions.

Porch Group has appointed Amanda Reierson and Camilla Velasquez to its Board of Directors, enhancing the board's expertise in marketing, direct-to-consumer sales, and product growth. The board now consists of eight directors, with 50% being from diverse backgrounds. These appointments are expected to drive profitability and value for stakeholders as the company evolves into a sustainable growth engine. Reierson brings extensive marketing experience, while Velasquez has a strong background in product strategy.