Prenetics Unveils IM8 to U.S. Consumers with Co-Founding Partner David Beckham

Rhea-AI Summary

IM8, a premium supplements brand co-founded by David Beckham, celebrated its U.S. launch with events in New York City on January 14, 2025. The launch featured two main segments: an Inside Out Wellness session with Deepak Chopra and Beckham, and an evening event with the Scientific Advisory Board.

The wellness session included tasting of IM8's Daily Ultimate Essentials product and a meditation session. The evening featured panel discussions with medical experts and a conversation between Beckham and Fast Company's Jeff Beer about his involvement with IM8.

The company reported increased customer interest following Beckham's TODAY Show appearance and influencer coverage. The brand's Daily Ultimate Essentials product recently received NSF Certified for Sport® certification, validating its safety and quality standards.

Positive

• Partnership with high-profile celebrity David Beckham adds significant brand visibility
• NSF Certified for Sport® certification obtained for Daily Ultimate Essentials product
• Strong media coverage including TODAY Show appearance and influencer engagement

Negative

• None.

The Next Big Thing in Wellness? IM8 Lands in the U.S. with a Star-Studded Launch. David Beckham and a world-class scientific team are putting the focus back on foundational health

CHARLOTTE, N.C., Jan. 21, 2025 (GLOBE NEWSWIRE) -- IM8, a premium supplements brand co-founded by David Beckham, hosted its U.S. unveiling event in New York City on January 14. The two-part event featured an Inside Out Wellness session with holistic health advocate Deepak Chopra, M.D., and David Beckham, followed by An Evening with IM8 featuring stage conversations with IM8’s Scientific Advisory Board (SAB) and co-founding partner of IM8, David Beckham. This event solidified the brand's U.S. presence following IM8’s official launch on November 18, 2024.

The IM8 Inside Out Wellness session included a tasting of the company’s hero product, Daily Ultimate Essentials, a meditation session with Deepak Chopra, and a conversation between best-selling author and fitness personality, Tunde Oyeneyin, and David Beckham about his wellness journey with IM8. 

The evening event featured a panel moderated by Emily Goldman, Deputy Editor at Prevention Magazine with Dr. Dawn Mussallem, Dr. Suzanne Devkota, and Dr. James DiNicolantonio of IM8’s Scientific Advisory Board. Following the SAB panel, co-founding partner, David Beckham sat down with Fast Company Senior Editor, Jeff Beer, to discuss why he wanted to become a co-founding partner of IM8, the importance of IM8's strong scientific foundation, and how his health journey has evolved throughout his career as a professional athlete.

Customer interest in IM8 surged after David Beckham appeared on the TODAY Show and when health, fitness and lifestyle influencers shared the IM8 story with their global audiences. This comes on the heels of IM8 Daily Ultimate Essentials’ NSF Certified for Sport^® certification, a globally recognized standard for supplement safety, quality, and transparency.

“Today is about more than just launching a product. It’s about starting a movement—a commitment to empowering people to live healthier, more vibrant lives,” said IM8 co-founding partner and CEO, Danny Yeung.

"I’ve been drinking IM8 every day for six months, and I feel the difference. Health has always been a priority for me, and with IM8, we set out to create something truly effective. Backed by science, built for daily life—IM8 works,” said IM8 co-founding partner David Beckham.

Event Imagery: HERE

Press Kit: HERE

Press Contact:
Jack Taylor
Public Relations
IM8@jacktaylorpr.com 

Angela Cheung
Investor Relations / Corporate Finance
Prenetics Global Limited
angela.hm.cheung@prenetics.com

About IM8
IM8 is the pinnacle of premium core nutrition, born from a collaboration between David Beckham as a co-founding partner, and an elite team of scientists spanning medical professionals, academia and space science. Combining cutting-edge science with nature’s most potent ingredients, IM8 delivers a holistic, science-backed approach to health, empowering you to live your most vibrant life. https://IM8Health.com/

FAQ

When did IM8 officially launch in the United States?

IM8 officially launched in the United States on November 18, 2024, with a formal unveiling event held in New York City on January 14, 2025.

What certifications has IM8's Daily Ultimate Essentials received?

IM8's Daily Ultimate Essentials has received NSF Certified for Sport® certification, which is a globally recognized standard for supplement safety, quality, and transparency.

Who are the key members of IM8's Scientific Advisory Board?

IM8's Scientific Advisory Board includes Dr. Dawn Mussallem, Dr. Suzanne Devkota, and Dr. James DiNicolantonio.

What is IM8's flagship product?

IM8's flagship product is Daily Ultimate Essentials, a premium supplement product.