Primo Water Corporation Announces Acquisition of Additional Mountain Valley Spring Site

On February 3, 2023, Primo Water Corporation (NYSE: PRMW) announced the acquisition of an additional spring water source near its existing Mountain Valley spring in Garland County, Arkansas.

Rhea-AI Summary

On February 3, 2023, Primo Water Corporation (NYSE: PRMW) announced the acquisition of an additional spring water source near its existing Mountain Valley spring in Garland County, Arkansas. This strategic acquisition aims to enhance its Mountain Valley Water portfolio, which has seen a remarkable 53% growth year-over-year according to SPINS. Mountain Valley is recognized as the top premium spring/sparkling brand in the Natural Channel and is the oldest continuous bottled spring water in the U.S. The company emphasizes its commitment to sustainable water solutions and aims to expand its market presence through this new source.

Positive

• Acquisition strengthens Mountain Valley Water portfolio.
• Mountain Valley brand reported 53% year-over-year growth.
• Increases access to high-quality sustainable water.

Negative

• None.

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TAMPA, Fla., Feb. 3, 2023 /PRNewswire/ - Primo Water Corporation (NYSE: PRMW) (TSX: PRMW) (the "Company" or "Primo"), a leading provider of sustainable drinking water solutions in North America and Europe, today announced that Primo Water has acquired an additional spring water source adjacent to its current Mountain Valley spring in Garland County, Arkansas.

"This acquisition provides an additional high-quality sustainable water source to supplement Primo's award-winning Mountain Valley Water portfolio.  Mountain Valley is the #1 Premium Spring / Sparkling Single Serve brand in the Natural Channel with dollar growth of +53% vs. prior year according to SPINS. It is the oldest continuously bottled spring water in the United States and is nationally distributed in major retailers and foodservice operators," said Tom Harrington, CEO of Primo. "This additional water source supports our continued growth and strengthens Primo's commitment to offer sustainable water solutions to customers across our footprint."

For more information on the hydration solutions Primo offers, please visit www.water.com.

ABOUT PRIMO WATER CORPORATION

Primo Water Corporation is a leading pure-play water solutions provider in North America and Europe and generates approximately $2.1 billion in annual revenue. Primo operates largely under a recurring razor/razorblade revenue model. The razor in Primo's revenue model is its industry leading line-up of sleek and innovative water dispensers, which are sold through retailers and online at various price points. The dispensers help increase household penetration which drives recurring purchases of Primo's razorblade offering. Primo's razorblade offering is comprised of Water Direct, Water Exchange, and Water Refill. Through its Water Direct business, Primo delivers sustainable hydration solutions across its 21-country footprint direct to the customer's door, whether at home or to businesses. Primo sells dispensers online and in approximately 10,000 retail locations.  Complementing the dispenser business, Primo offers pre-filled Water Exchange in approximately 17,500 retail locations and approximately 23,500 self-service Water Refill machines at retail locations.  Primo also offers water filtration units across its 21-country footprint.  

Primo's water solutions expand consumer access to purified, spring, and mineral water to promote a healthier, more sustainable lifestyle while simultaneously reducing plastic waste and pollution. Primo is committed to its water stewardship standards and is proud to partner with the International Bottled Water Association (IBWA) in North America as well as with Watercoolers Europe (WE), which ensure strict adherence to safety, quality, sanitation and regulatory standards for the benefit of consumer protection. 

Primo is headquartered in Tampa, Florida (USA). For more information, visit www.primowatercorp.com. 

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SOURCE Primo Water Corporation

FAQ

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What is the purpose of Primo Water's acquisition of an additional spring water source?

The acquisition aims to enhance the Mountain Valley Water portfolio and ensure a sustainable high-quality water supply.

How much did Primo Water's Mountain Valley brand grow last year?

Mountain Valley experienced a 53% growth year-over-year according to SPINS.

Where is the new spring water source located?

The new water source is located adjacent to the current Mountain Valley spring in Garland County, Arkansas.

What impact does this acquisition have on Primo Water's market strategy?

The acquisition supports Primo's commitment to sustainable solutions and aims to expand its market presence.