OMNICOM MEDIA AND PARAMOUNT INTRODUCE DYNAMIC STREAMING FIXED AD UNIT TO POWER PERSONALIZED STORYTELLING ACROSS PREMIERE WEEK PROGRAMMING

Rhea-AI Summary

Omnicom (NYSE:OMC) and Paramount launched a first-to-market dynamic Streaming Fixed Ad Unit for premiere-week programming. The solution fuses Omnicom’s audience intelligence with Paramount’s premium streaming inventory to deliver sequenced, personalized creative. It is in beta with brands like Volkswagen and Princess Cruises, with US rollout planned for Q3 2026 and international launch by Q1 2027.

AI-generated analysis. Not financial advice.

Positive

• First-to-market dynamic Streaming Fixed Ad Unit for premiere-week programming
• Combines Omnicom audience intelligence with Paramount premium streaming inventory
• Enables sequenced, personalized storytelling and frequency-capped campaign messaging
• Beta tests underway with clients including Volkswagen of America and Princess Cruises
• Connects streaming creative versions to business outcomes via Omni Video Content and VideoAmp
• Planned US launch in Q3 2026 and international rollout by Q1 2027

Negative

• Capability currently limited to Omnicom clients
• Solution remains in beta testing phase with select advertisers
• International availability not expected until Q1 2027

News Market Reaction – PSKY

+0.36%

1 alert

+0.36% News Effect

On the day this news was published, PSKY gained 0.36%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Premiere ad window: first seven days Streaming Fixed Units window: seven-day premiere window Launch timing US: Q3 +2 more

5 metrics

Premiere ad window first seven days Guaranteed Streaming Fixed Unit placements after new episode premieres

Streaming Fixed Units window seven-day premiere window Period during which real-time creative decisioning is applied

Launch timing US Q3 Solution expected to be fully live in the US for Omnicom clients

International rollout Q1 2027 Solution expected to be fully live internationally

Cannes announcement day Day 3 Part of Omnicom Media’s Cannes news sequence

Peers on Argus

PSKY was down about 1–2% while key entertainment peers in the set (WMG, NWS, NWS...

PSKY was down about 1–2% while key entertainment peers in the set (WMG, NWS, NWSA, TKO, FWONA) showed small gains, suggesting today’s move is more stock-specific than sector-driven.

Historical Context

5 past events · Latest: Jun 12 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jun 12	Offer extensions	Neutral	-0.2%	Extended expiration dates for WBD-related tender and exchange offers.
Jun 04	Media rights deal	Positive	+2.2%	Expanded UFC media rights, making Paramount+ home for numbered events in Canada.
Jun 01	Promotional campaign	Neutral	+3.5%	Yaamava' anniversary promotion tied to Ferris Bueller themed giveaway and events.
May 27	Debt consent update	Neutral	+2.4%	Reported consent results on WBD notes linked to proposed acquisition.
May 19	Debt offers launch	Neutral	+1.5%	Launched tender and exchange offers for WBD-related notes supporting acquisition plans.

Pattern Detected

Recent corporate and partnership announcements have typically been followed by modestly positive one-day moves.

Regulatory & Risk Context

Short Interest: 7.14%

Short Interest

7.14% of float

0% 15% 30%+

low as of 2026-05-29 Days to cover: 10.5

Reported short interest appears relatively low, implying limited short-squeeze potential and a more fundamentals-driven volatility profile rather than one dominated by crowded bearish positioning.

Market Pulse Summary

This announcement highlights a new, data-driven streaming ad format that ties premiere inventory to ...

Analysis

This announcement highlights a new, data-driven streaming ad format that ties premiere inventory to audience intelligence. Prior media and partnership updates have often seen modest gains. Execution with Omnicom and advertiser adoption are key, while merger-related leverage remains an overarching risk factor. PSKY remains over 50% below its 52‑week high.

Key Terms

audience intelligence, sequential creative, retargeting, identity platform, +1 more

5 terms

audience intelligence technical

"Omnicom's audience intelligence and measurement infrastructure will combine with Paramount's premium streaming inventory"

Audience intelligence is the collection and analysis of who is paying attention to a company’s communications—such as investors, customers, journalists and social media followers—and what they care about, how they behave, and how they react. For investors, it matters because these insights help companies and analysts judge whether news, product launches or financial messages will connect, change sentiment or drive trading activity, much like checking the weather before planning an outdoor event.

sequential creative technical

"First-To-Market Capability Combines Premium Streaming Inventory, Audience Intelligence and Sequential Creative"

Sequential creative is a marketing approach where a company shows a series of related ads or messages in a specific order so the audience receives a story or builds understanding over time. Think of it like episodes of a TV show that gradually reveal a plot; each ad adds context or a call to action. For investors, it matters because well-designed sequences can improve sales efficiency, lower customer acquisition costs, and make advertising spend more measurable and effective.

retargeting technical

"Viewers exposed to the initial ad are then entered into a retargeting pool"

Retargeting is an online advertising method that shows ads to people who have already visited a company’s website or used its app, aiming to bring them back to complete a purchase or take another action. For investors, it matters because effective retargeting can raise sales and customer retention without much extra cost — like a polite reminder note nudging a shopper back to finish checking out — which can improve revenue growth and marketing efficiency.

identity platform technical

"audience intelligence from Omnicom's Acxiom identity platform is integrated into Paramount's streaming environment"

An identity platform is a digital system that creates, verifies and manages people’s or devices’ online identities, acting like a secure ID card and gatekeeper for who can access apps, data and services. For investors it matters because it reduces fraud and regulatory risk, builds customer trust, and can be a steady revenue stream through subscriptions or integrations—similar to owning the keys to a widely used building where tenants pay for security and access.

real-time creative decisioning technical

"to inform real-time creative decisioning of the Streaming Fixed Units during the seven-day premiere window"

An automated system that picks and customizes advertising or messaging content on the fly for each individual impression, using live signals like user behavior, location, time of day, and inventory; think of it as a digital stylist choosing the right outfit for each meeting. It matters to investors because it can make marketing dollars work harder by improving engagement and sales, reducing wasted spend, and producing measurable returns that can boost revenue and margins.

AI-generated analysis. Not financial advice.

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First-To-Market Capability Combines Premium Streaming Inventory, Audience Intelligence and Sequential Creative to Help Brands Move Beyond the One Size Fits All Ad Experience

Announcement Marks Day 3 of Omnicom Media's Cannes News Blitz Revealing First-Mover Partnerships That Connect Content to Platform Programming, Viewing Experiences and Consumer Expectations

CANNES, France, June 24, 2026 /PRNewswire/ -- Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, and Paramount today announced a new collaboration to enhance Paramount's Streaming Fixed Units, which delivers high-impact guaranteed placements during the first seven days of new episode premieres for Paramount's biggest series. Through this collaboration, Paramount and Omnicom will transform the ad format from a fixed creative execution into an adaptive, intelligent, and contextually responsive advertising environment – designed to create a more dynamic and personalized experience for audiences and brand marketers.

Omnicom's audience intelligence and measurement infrastructure will combine with Paramount's premium streaming inventory to adapt a brand's creative messaging based on audience, location, or other relevant information. Advertisers can also guide viewers through a progressive narrative arc, optimized for smarter storytelling with each subsequent touchpoint delivering the next chapter of a campaign. Messaging is frequency capped and sequenced to create a more intentional consumer engagement while preserving scale and enabling measurement.

The collaboration was developed in response to findings from Omnicom Media's Connected Content study, which examined consumer sentiment around the current advertising landscape and explored the factors that drive engagement across both content and delivery experiences. The research found that audiences are increasingly receptive to advertising experiences that feel relevant, intentional, and connected rather than repetitive.

"This solution is about bringing intelligence and narrative progression to one of streaming's most valuable ad formats," said Megan Pagliuca, Chief Product Officer, Omnicom Media. "Consumers have made it clear that repetitive, advertising diminishes engagement. By combining premium streaming inventory with audience intelligence and sequential storytelling, we are creating a model that allows brands to build momentum and relevance with audiences over time rather than restarting the conversation with every impression."

"Streaming has created enormous opportunities for premium storytelling, and advertisers are looking for ways to make those moments work harder," said Leo O'Conner, Executive Vice President, Digital & Streaming, Paramount Advertising. "Together with Omnicom Media, we are evolving Streaming Fixed Units into a smarter, more adaptive advertising experience that combines the impact of premiere programming with the precision and accountability marketers increasingly expect."

The capability is currently in beta tests with several Omnicom Media clients, including Volkswagen of America and Princess Cruises.

"We have been chasing relevance and creative storytelling at scale in streaming environments for years. What makes this approach compelling is the ability to turn a high-impact premiere placement into the beginning of a connected, multiple exposure consumer journey. It creates the potential for us to more intentionally and effectively engage our target audience and make each impression more purposeful." Nick Charrow, Director of Media for beta-test participant Princess Cruises

How It Works

Under the new solution, audience intelligence from Omnicom's Acxiom identity platform is integrated into Paramount's streaming environment to inform real-time creative decisioning of the Streaming Fixed Units during the seven-day premiere window. Viewers exposed to the initial ad are then entered into a retargeting pool, allowing brands to deliver sequenced creative messaging enabled- by the Omnicom Production AI-driven content and production engine - throughout the remainder of the campaign window.

The initiative also creates new opportunities for advertisers to connect the creative experience in streaming to measurable business outcomes. Through Omni Video Content, in partnership with VideoAmp, brands can connect business objectives, including downstream search and conversion activity, to Streaming Fixed Unit creative versions. Brands will also be able to extend sequential storytelling across multiple premiere events, creating larger connected narratives personalized to different audience segments.

The solution is expected to be fully live in the US for Omnicom clients in Q3, and internationally by Q1 2027

CONTACT: isabelle.gauvry@omc.com

About Omnicom Media
Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $75.6 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio identity, commerce, and intelligence assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; core Omnicom Integrated Media offerings Acxiom, the world's premier identity solution, and the Flywheel digital commerce practice; and specialty services across the cloud consulting, creator, financial, healthcare, and sports & entertainment categories.  For more information visit omnicommedia.com

About Paramount, a Skydance Corporation
Paramount, a Skydance Corporation (Nasdaq: PSKY) is a leading, next‑generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. The Company's portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS, CBS News, CBS Sports, Nickelodeon, MTV, BET, Comedy Central, SHOWTIME®, Paramount+, Pluto TV, Skydance Animation, Film, Television, and Interactive/Games, and the newly established Paramount Sports Entertainment. For more information, please visit www.paramount.com.

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SOURCE Omnicom Media

FAQ

What did Omnicom (OMC) announce with Paramount about streaming ads on June 24, 2026?

Omnicom and Paramount announced a dynamic Streaming Fixed Ad Unit that personalizes premiere-week ads. According to Omnicom, the format uses audience intelligence and contextual signals to adapt creative, enabling sequenced storytelling and more intentional consumer engagement across the first seven days of new episode premieres.

How does the new Omnicom (OMC) and Paramount Streaming Fixed Ad Unit work?

The ad unit integrates Omnicom’s Acxiom identity data into Paramount’s streaming environment for real-time creative decisioning. According to Omnicom, viewers are retargeted with sequenced messages, supported by Omnicom Production’s AI engine, creating a progressive narrative across multiple impressions during the campaign window.

When will Omnicom (OMC) clients get access to the new Paramount streaming ad solution?

The solution is expected to be fully live in the US for Omnicom clients in Q3 2026. According to Omnicom, international deployment is planned by Q1 2027, following current beta tests with advertisers such as Volkswagen of America and Princess Cruises.

How can Omnicom (OMC) advertisers measure results from the new Paramount Streaming Fixed Units?

Advertisers can link streaming creative to business outcomes through Omni Video Content and VideoAmp. According to Omnicom, brands can connect campaign versions to downstream metrics like search and conversions, enabling analysis of how different sequenced creatives influence performance across audience segments.

Which brands are beta testing Omnicom (OMC) and Paramount’s dynamic Streaming Fixed Ad Unit?

Beta tests currently include Omnicom clients such as Volkswagen of America and Princess Cruises. According to Omnicom, these advertisers are exploring how turning a high-impact premiere placement into a multi-exposure journey can increase relevance, engagement, and purposeful impressions with target audiences.

What benefits does the new Omnicom (OMC) streaming ad solution offer over traditional fixed ads?

The solution replaces one-size-fits-all creatives with adaptive, sequenced messaging tailored by audience and context. According to Omnicom, it addresses consumer fatigue with repetitive ads, aiming to build narrative momentum, preserve scale through frequency capping, and support more accountable, outcome-linked streaming campaigns.