Paramount and Mattel Announce Multi-Year Global Licensing Partnership for Teenage Mutant Ninja Turtles

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Mattel (NYSE: MAT) and Paramount announced a multi-year global licensing partnership for Teenage Mutant Ninja Turtles on Feb. 10, 2026. Beginning in 2027, Mattel will launch action figures, playsets, vehicles, games, collectibles and role play tied to upcoming films in 2027 and 2028.

The agreement covers product lines for Teenage Mutant Ninja Turtles: Mutant Mayhem 2 (2027) and a new live-action/CG hybrid film (2028), and expands an existing collaboration between the companies across Paramount's franchise library.

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LOS ANGELES and EL SEGUNDO, Calif., Feb. 10, 2026 /PRNewswire/ -- Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading next generation global media and entertainment company, and Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a global, multiyear licensing agreement to develop and market a wide range of products for the iconic Teenage Mutant Ninja Turtles brand.

Beginning in 2027, action figures, playsets and accessories, vehicles, games, collectibles, role play and more are set to roll out across retailers. Through the agreement, Mattel will also produce new product lines for the animated movie sequel Teenage Mutant Ninja Turtles: Mutant Mayhem 2 for 2027, and a new untitled Teenage Mutant Ninja Turtles live-action/CG animation hybrid in 2028.

Roberto Stanichi, EVP and Chief Global Brand Officer, Mattel said: "Teenage Mutant Ninja Turtles is one of the most successful entertainment franchises in history, and partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand. The enduring power of the Turtles lies in their ability to evolve with each generation, and we are excited to bring these characters to life in new ways."

Josh Silverman, President, Global Products & Experiences, Paramount said: "Teenage Mutant Ninja Turtles' rich history and timeless legacy have created a powerful connection with audiences around the world. Extending the world of Teenage Mutant Ninja Turtles through so many different touchpoints is something we deeply value as we continue expanding the ways people can interact with and celebrate the world of these beloved brothers. We are pleased to embark on this next chapter with Mattel, whose ability to innovate on a global scale positions us to further grow the brand and engage fans across generations."

Since its creation in 1984 by Kevin Eastman and Peter Laird, Teenage Mutant Ninja Turtles has grown into a global phenomenon, spanning comic books, hit television series, blockbuster films, live experiences, digital games, publishing and a powerhouse consumer products line. Today, Teenage Mutant Ninja Turtles continues to dominate screens and shelves worldwide, generating billions in retail sales and inspiring generations of fans.

This new licensing agreement builds upon the established relationship between Mattel and Paramount Products & Experiences, which spans brands and franchises in Paramount's vast library.

About Mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About Paramount Products & Experiences
Paramount Products & Experiences oversees all licensing, merchandising, and location-based experiences for Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading next generation global media and entertainment company. The division brings to life iconic franchises and beloved characters through innovative products and immersive experiences across categories including toys, apparel, publishing, food and beverage, theme parks, hotels, cruises, attractions, and live entertainment. Its global portfolio is powered by content from brands such as Nickelodeon, Paramount Pictures, CBS, MTV, Comedy Central, and Paramount+, and fan-favorite franchises like PAW Patrol, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Star Trek and Yellowstone. To explore our range of consumer products and Paramount-branded merchandise, visit ParamountShop.com.

View original content:https://www.prnewswire.com/news-releases/paramount-and-mattel-announce-multi-year-global-licensing-partnership-for-teenage-mutant-ninja-turtles-302684280.html

SOURCE Paramount Skydance Corporation

FAQ

What did Mattel (NYSE: MAT) announce on Feb. 10, 2026 about Teenage Mutant Ninja Turtles licensing?

Mattel announced a multi-year global licensing partnership to develop and market Teenage Mutant Ninja Turtles products. According to Mattel and Paramount, the agreement starts product rollouts in 2027 and ties to two upcoming films in 2027 and 2028.

When will Mattel (MAT) begin releasing Teenage Mutant Ninja Turtles products under the new deal?

Mattel will begin product rollouts in 2027, starting with action figures, playsets, vehicles and games. According to Mattel, product categories include collectibles, role play and accessories timed to the 2027 film release window.

Which Teenage Mutant Ninja Turtles films are tied to Mattel's (MAT) 2026 licensing agreement?

The agreement covers product lines for Teenage Mutant Ninja Turtles: Mutant Mayhem 2 in 2027 and a new untitled live-action/CG hybrid in 2028. According to Paramount and Mattel, both films are key timing anchors for product launches.

How does the Mattel (MAT) and Paramount deal affect retail product categories for TMNT?

The deal expands TMNT offerings across action figures, playsets, vehicles, games, collectibles and role play items. According to the companies, these categories will be distributed globally across retailers beginning in 2027 to engage multiple fan demographics.

Does the Mattel (MAT) licensing agreement build on prior collaboration with Paramount Products & Experiences?

Yes, the 2026 agreement builds on an established relationship between Mattel and Paramount Products & Experiences spanning multiple brands. According to Mattel, the partnership extends previous collaborations into the Teenage Mutant Ninja Turtles franchise globally.