More Than Just Answers: New Pearson Research Shows Students Using AI for Deeper Learning

Rhea-AI Summary

Pearson's research on AI usage in education reveals significant insights about student learning patterns. Analysis of 130,000 queries from 8,700 students using Pearson's AI tool in Campbell Biology showed that one-third of student inputs demonstrated higher-order thinking aligned with Bloom's Taxonomy's upper tiers. In response, Pearson launched 'Go Deeper', a feature that prompts students with progressively complex follow-up questions based on their initial queries. The company is expanding its AI initiatives across multiple education sectors, including K-12, nursing education, English language instruction, and higher education. With over 80% of products now digital or digitally enabled, Pearson's AI tools are designed to enhance teaching and learning experiences while being backed by learning science and expert validation.

Positive

• One-third of student queries demonstrated higher-order thinking, showing effective engagement with the AI tool
• Launch of innovative 'Go Deeper' feature to enhance critical thinking and learning outcomes
• Expansion of AI initiatives across multiple education sectors (K-12, nursing, English language, higher education)
• 80% of Pearson's products are now digital or digitally enabled, showing strong digital transformation

Negative

• None.

Insights

Educational Technology Analyst

Pearson's AI integration shows strong adoption and strategic expansion across education segments, positioning them as edtech innovators.

Pearson's latest research demonstrates meaningful traction with their AI-powered study tools, with analysis of 130,000 queries from 8,700 students showing one-third of interactions demonstrating higher-order thinking skills. This indicates their AI implementation is driving substantive educational value rather than simply providing answers.

The company's new "Go Deeper" feature represents a sophisticated application of learning science, using the revised Bloom's Taxonomy to progressively advance students' cognitive engagement. This approach addresses a critical concern in educational technology: ensuring AI enhances rather than diminishes critical thinking.

Most significantly, Pearson is executing a comprehensive AI integration strategy across multiple business segments:

• K-12: Administrative automation tools to increase teacher instructional time
• Nursing Education: Exam preparation tools addressing high-demand healthcare education
• English Language Instruction: AI-powered lesson generation for curriculum alignment
• Higher Education: Ongoing research showing increasing AI adoption and faculty support

The disclosure that 80% of Pearson's products are now digital or digitally enabled marks substantial progress in their digital transformation. This positions them favorably in the educational technology market where analog-to-digital conversion remains an ongoing challenge for many competitors.

This systematic approach to AI integration across multiple product lines, supported by learning science research and subject matter expertise, strengthens Pearson's competitive position in the evolving educational technology landscape where many competitors offer less sophisticated AI implementations without the same depth of educational research backing.

Real student AI queries inspire new Go Deeper AI study tool feature to foster higher-order thinking

HOBOKEN, N.J., June 5, 2025 /PRNewswire/ -- New data from Pearson (FTSE:PSON.L), the world's lifelong learning company, reveals that college students are using AI study tools embedded in their course materials to support deeper learning and critical thinking. 

The findings, published in the report Asking to Learn: What student queries to Generative AI reveal about cognitive engagement, analyze nearly 130,000 queries from 8,700 students using Pearson's AI-powered study tool embedded in Campbell Biology. The study compared student inputs to the AI tool against the revised Bloom's Taxonomy, a learning science framework that breaks learning into cognitive processes ranging from simple to complex. The analysis shows that one-third of student inputs demonstrated higher-order thinking aligned with the upper tiers of the revised Bloom's Taxonomy, such as applying, analyzing and evaluating course material.

"This data supports the idea that when AI tools are purpose-built for learning, they can drive meaningful cognitive engagement," said Dr. Muireann Hendriksen, Pearson Principal Learning Scientist and lead author of the study. "Students are asking insightful, analytical questions that reflect genuine attempts to understand and interrogate what they're learning." 

Turning Insights into Innovation: The Go Deeper Feature 

In response to this research, Pearson developed Go Deeper, a new enhancement to its AI study tools that encourages deeper learning. When a student asks a question, the tool responds and then prompts them with follow-up questions that are one or two levels higher on the revised Bloom's Taxonomy.

For instance, if a student asks for a definition, Go Deeper might follow up with a prompt to explain the concept in context, compare it to related ideas or apply it to a new situation. This transforms a simple query into a multi-step learning journey.

By guiding students toward more complex thinking, Go Deeper helps build the critical reasoning skills needed for both academic success and real-world problem solving.

"Our usage data shows that when students have the right tools, they don't just learn better, they think deeper," said Tony Prentice, Chief Product Officer and President, Direct to Consumer, Pearson. "The Go Deeper feature was developed in direct response to how students engage with AI. By building on their natural curiosity and guiding them toward more complex questions, we are helping them strengthen critical thinking skills far beyond the classroom. It's a strong example of how data-informed design leads to more impactful learning experiences." 

In addition to the launch of Go Deeper, Pearson continues to expand its AI efforts with new initiatives to support both educators and students:

• For K-12 Teachers: A new AI tool streamlines administrative tasks, allowing K-12 educators to focus more time on instruction and student engagement. 
• In Nursing Education: AI-powered study tools are helping nursing students prepare for licensure exams and enabling instructors to scale support in high-demand programs.
• For English Language Instruction: The Smart Lesson Generator produces curriculum-aligned English language lesson plans in seconds, helping educators reduce prep time and personalize instruction.
• In Higher Ed: Four semesters of research reveal college students are embracing AI as a trusted academic tool. Pearson's research identified five key usage patterns, including increased reliance on AI for strategic studying and rising faculty support. 

Pearson's application of generative AI is backed by learning science and vetted by subject matter experts. With over 80% of products now digital or digitally enabled, Pearson is committed to the responsible application of AI to enhance teaching and learning experiences for educators, students, and employers. 

To learn more about Pearson's AI initiatives, visit https://plc.pearson.com/en-GB. 

About Pearson

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That's why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world's lifelong learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn't just what we do. It's who we are. Visit us at pearsonplc.com.

Media Contact:
Sami Miller sami.miller@pearson.com (US)
Anfaal Mahmood anfaal.mahmood@pearson.com (UK)

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SOURCE Pearson

FAQ

What is Pearson's Go Deeper AI feature and how does it work?

Go Deeper is an AI enhancement that responds to student questions and provides follow-up prompts that are one or two levels higher on Bloom's Taxonomy, transforming simple queries into multi-step learning journeys

How many students were included in Pearson's (PSO) AI study?

The study analyzed nearly 130,000 queries from 8,700 students using Pearson's AI-powered study tool embedded in Campbell Biology

What percentage of Pearson's products are now digital?

Over 80% of Pearson's products are now digital or digitally enabled

How are students using Pearson's AI tools in their studies?

Students are using AI tools for deeper learning and critical thinking, with one-third of queries demonstrating higher-order thinking aligned with the upper tiers of Bloom's Taxonomy

What new AI initiatives has Pearson launched in education?

Pearson launched AI tools for K-12 teachers' administrative tasks, nursing education exam prep, English language lesson planning, and enhanced study tools for higher education