Pearson Appoints Naseem Tuffaha as Chief Business Officer

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Pearson (FTSE: PSON.L) has appointed Naseem Tuffaha as Chief Business Officer, reporting to CEO Omar Abbosh. In his new role, Tuffaha will align software scaling, business plans, and customer strategies with the company's long-term objectives, particularly focusing on enhancing learning effectiveness and building skilling pathways in the AI era.

Tuffaha brings over 30 years of experience in market development, strategic planning, and organizational leadership. He previously served as Chief Growth Officer at The Trade Desk and held various leadership positions during a 24-year career at Microsoft. He also served as CEO and Chief Revenue Officer of Fidesic , a venture-backed startup.

With a bachelor's degree in economics from Harvard College, Tuffaha will be based in Seattle, Washington.

Positive

• Appointment of an experienced executive with 30+ years in market development and strategic planning
• Strong track record in scaling operations and growth initiatives at major tech companies
• Executive's background aligns with Pearson's focus on AI and digital transformation

Negative

• None.

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LONDON, Feb. 3, 2025 /PRNewswire/ -- Pearson (FTSE: PSON.L), the world's lifelong learning company, announced today the appointment of Naseem Tuffaha as Pearson's Chief Business Officer. Reporting to CEO Omar Abbosh, Naseem will work closely with the executive leadership team to ensure Pearson's software scaling, business plans, and customer strategies align with the company's long-term goals. 

As Pearson focuses on making learning more effective and building better skilling pathways in an era of AI, Naseem's more than 30 years of experience in market development, strategic planning, and organizational leadership reinforce the company's commitment to operational excellence and long-term success.

Naseem brings a wealth of expertise in scaling businesses and fostering innovation. Prior to joining Pearson, Naseem was Chief Growth Officer of The Trade Desk, a global advertising technology leader. In that role, he was responsible for scaling operations and growth initiatives across the company, including long-term workforce expansion and expanding the company's global presence. Prior to that, he served in a variety of go-to-market leadership roles during a 24-year career at Microsoft. In addition to his experience at Microsoft, Naseem was CEO and Chief Revenue Officer of Fidesic Corporation, a venture-backed start-up that automates financial processes for midsize organizations.

Omar Abbosh, Pearson CEO said: "Naseem joins Pearson at an exciting time as we develop the tools to help learners, educators and employers embrace lifelong learning and reskilling in the age of AI. With his deep experience helping companies drive growth, Naseem will play a key role as we focus on strengthening our core operations, improving how we work every day, and positioning us for future opportunities." 

Naseem Tuffaha said: "Growing up in a public housing project, I leveraged the power of education to transform my life. I know first-hand its power to catalyze change, and I look forward to contributing my expertise to make learning more effective and accessible for people around the globe. I am eager to help Pearson in its pursuit of excellence and its mission to provide lifelong learning opportunities for everyone." 

Naseem earned a bachelor's degree in economics from Harvard College. He will be based in the Seattle, Washington area. 

About Pearson
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That's why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world's lifelong learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn't just what we do. It's who we are. Visit us at pearsonplc.com.

Media Contact:
US – dan.nelson@pearson.com
UK – laura.ewart@pearson.com

 

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SOURCE Pearson

FAQ

What is Naseem Tuffaha's role at Pearson (PSON.L)?

Naseem Tuffaha has been appointed as Pearson's Chief Business Officer, reporting to CEO Omar Abbosh. He will oversee software scaling, business plans, and customer strategies alignment with the company's long-term goals.

What is Naseem Tuffaha's professional background before joining Pearson (PSON.L)?

Before joining Pearson, Tuffaha was Chief Growth Officer at The Trade Desk, held various leadership roles during a 24-year career at Microsoft, and served as CEO and Chief Revenue Officer of Fidesic

How does Naseem Tuffaha's appointment align with Pearson's (PSON.L) strategic goals?

Tuffaha's appointment aligns with Pearson's focus on enhancing learning effectiveness and building better skilling pathways in the AI era, leveraging his extensive experience in scaling businesses and fostering innovation.

Where will Naseem Tuffaha be based in his new role at Pearson (PSON.L)?

Naseem Tuffaha will be based in the Seattle, Washington area while serving as Pearson's Chief Business Officer.