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PesoRama Announces Grand Opening of Store #31 on December 21st in Puebla

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PesoRama (TSXV: PSSOF) announced the grand opening of store #31 on December 21, 2025 in Puebla, its first location in that city. The new 4,585 square foot JOi Dollar Plus store sits about 6 km from Puebla's Historic Center inside a primary shopping mall and expands the chain's reach in Mexico.

A live stream of the ribbon cutting will be held on Sunday, December 21 at 3:00 PM CDMX / 4:00 PM EST on JOi's Instagram: @joi.dollar.plus.

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News Market Reaction – PSSOF

+28.11%
1 alert
+28.11% News Effect

On the day this news was published, PSSOF gained 28.11%, reflecting a significant positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

A live stream of the ribbon cutting and new store opening celebration will be held on Sunday, December 21 at 3:00 PM CDMX / 4:00 PM EST on JOi's Instagram page: @joi.dollar.plus

Toronto, Ontario--(Newsfile Corp. - December 18, 2025) - PesoRama Inc. (TSXV: PESO) ("PesoRama" or the "Company"), a Canadian company operating dollar stores in Mexico under the JOi Dollar Plus brand, announces the upcoming grand opening of store #31 on December 21 in Puebla.

Store #31 will be our first in Puebla, located about 6 km from the Historic Center. The 4,585 square feet store is situated within one of the city's main shopping malls. This store marks our commitment to reaching every Mexican home.

"The opening of our 31st JOi Dollar Plus store in Mexico, marks an important step in our expansion and further increases accessibility for Mexican consumers who want to shop at our stores," said Rahim Bhaloo, Founder, CEO & Chairman of PesoRama. "We see a robust pipeline of high-density traffic areas where we plan to open additional stores to drive continued growth and success."

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Join Our Live Stream on Instagram!

A live stream of the ribbon cutting and new store opening celebration of store 31 will be held on JOi's Instagram page on Sunday, December 21 at 3:00 PM CDMX / 4:00 PM EST. Join us in celebrating and follow along on Instagram: @joi.dollar.plus

About PesoRama Inc.

PesoRama, operating under the JOi Dollar Plus brand, is a Mexican value dollar store retailer. PesoRama launched operations in 2019 in Mexico City and the surrounding areas targeting high density, high traffic locations. PesoRama's 30 stores (soon to be 31) offer consistent merchandise offerings which include items in the following categories: household goods, pet supplies, seasonal products, party supplies, health and beauty, snack food items, confectionery and more. For more information visit: http://pesorama.ca.

For further information please contact:

Rahim Bhaloo
Founder, CEO & Chairman
rahim@rahimbhaloo.com
416-816-3291

Cautionary Note

This press release contains "forward-looking information" within the meaning of applicable securities laws, including, among other things, statements regarding the Company's planned expansion, new store openings and expected future developments and other factors that have been considered appropriate. While the Company believes that the expectations reflected in this forward-looking information are reasonable, undue reliance should not be placed on them because the Company can give no assurance that they will prove to be correct. Readers are cautioned to not place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements, including due to changes in consumer behaviour, general economic factors, the ability of the Company to execute its strategies, the availability of capital and the risk factors which are discussed in greater detail in the "Risk Factors" section of the Company's prospectus dated January 31, 2022 and filed under the Company's profile on www.sedar.com. The statements in this press release are made as of the date of this release. PesoRama undertakes no obligation to comment on analyses, expectations or statements made by third-parties in respect of PesoRama, its securities, or its financial or operating results (as applicable).

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/278411

FAQ

When will PesoRama (PSSOF) open store #31 in Puebla?

Store #31 opens on December 21, 2025 with a ribbon-cutting celebration.

Where is PesoRama's new Puebla store located and how large is it?

The new JOi Dollar Plus store is in a main Puebla shopping mall, about 6 km from the Historic Center, and is 4,585 sq ft.

How can investors watch the PesoRama (PSSOF) Puebla store opening?

Watch the live stream on Sunday, Dec 21 at 3:00 PM CDMX / 4:00 PM EST on Instagram: @joi.dollar.plus.

Is store #31 PesoRama's first location in Puebla and what does it signal for growth?

Yes, it is PesoRama's first Puebla store and the company says it advances its expansion and accessibility in Mexico.

What brand will operate store #31 and what market does it serve?

Store #31 will operate under the JOi Dollar Plus brand, serving value-oriented Mexican consumers.

Will PesoRama open more stores in Mexico after PSSOF store #31?

The company stated it has a pipeline of high-density traffic areas where it plans additional store openings, but provided no dates.
PesoRama Inc

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