PesoRama Announces Grand Opening of Store #35 on April 11th in Parque Tepeyac

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PesoRama (TSXV:PSSOF) announced the grand opening of its 35th JOi Dollar Plus store on April 11, 2026, in Parque Tepeyac, northeast of Mexico City.

The 3,640 sq ft store sits in a high-density destination with 100+ commercial establishments and will feature a live ribbon-cutting stream on JOi Instagram at 3:00 PM CDMX / 5:00 PM EST.

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A live stream of the ribbon cutting and new store opening celebration will be held on Saturday, April 11 at 3:00 PM CDMX / 5:00 PM EST on JOi's Instagram page: @joi.dollar.plus

Toronto, Ontario--(Newsfile Corp. - April 10, 2026) - PesoRama Inc. (TSXV: PESO) ("PesoRama" or the "Company"), a Canadian company operating dollar stores in Mexico under the JOi Dollar Plus brand, today announces the upcoming grand opening of store #35 on April 11^th in Parque Tepeyac.

Store #35 is located northeast of Mexico City in a high-density residential and commercial area. The 3,640 square feet store is located within Parque Tepeyac, a destination with more than 100 commercial establishments.

"The opening of our 35^th JOi Dollar Plus Store in Mexico, bodes well for our overall expansion and provides greater accessibility to Mexican consumers who want to shop at our stores," said Rahim Bhaloo, Founder, CEO & Chairman of PesoRama. "We have identified a robust pipeline of high density traffic areas where there is an opportunity to open additional stores to drive continued growth and success."

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/5801/291951_5223946f540ebb1f_002full.jpg

Join Our Live Stream on Instagram!

A live stream of the ribbon cutting and new store opening celebration will be held on JOi's Instagram page on Saturday, April 11^th at 3:00 PM CDMX / 5:00 PM EST. Join us in celebrating and follow along on Instagram: @joi.dollar.plus

About PesoRama Inc.

PesoRama, operating under the JOi Dollar Plus brand, is a Mexican value dollar store retailer. PesoRama launched operations in 2019 in Mexico City and the surrounding areas targeting high density, high traffic locations. PesoRama's 35 stores offer consistent merchandise offerings which include items in the following categories: household goods, pet supplies, seasonal products, party supplies, health and beauty, snack food items, confectionery and more. For more information visit: http://pesorama.ca.

For further information please contact:

Rahim Bhaloo
Founder, CEO & Chairman
rahim@rahimbhaloo.com
416-816-3291

Cautionary Note

This press release contains "forward-looking information" within the meaning of applicable securities laws, including, among other things, statements regarding the Company's planned expansion, new store openings and expected future developments and other factors that have been considered appropriate. While the Company believes that the expectations reflected in this forward-looking information are reasonable, undue reliance should not be placed on them because the Company can give no assurance that they will prove to be correct. Readers are cautioned to not place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements, including due to changes in consumer behaviour, general economic factors, the ability of the Company to execute its strategies, the availability of capital and the risk factors which are discussed in greater detail in the "Risk Factors" section of the Company's prospectus dated January 31, 2022 and filed under the Company's profile on www.sedarplus.ca. The statements in this press release are made as of the date of this release. PesoRama undertakes no obligation to comment on analyses, expectations or statements made by third-parties in respect of PesoRama, its securities, or its financial or operating results (as applicable).

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/291951

FAQ

When is PesoRama (PSSOF) opening store #35 in Parque Tepeyac?

The store opens on April 11, 2026 with a public ribbon-cutting event. According to the company, the opening includes a live Instagram stream at 3:00 PM CDMX / 5:00 PM EST for remote viewers.

Where is the new JOi Dollar Plus store #35 located for PSSOF?

Store #35 is located in Parque Tepeyac, northeast of Mexico City, in a high-density residential and commercial area. According to the company, the 3,640 square foot site sits within a destination housing more than 100 commercial establishments.

How can investors or customers watch the PesoRama store #35 opening livestream?

Watch the ribbon cutting live on JOi's Instagram @joi.dollar.plus at the scheduled time. According to the company, the stream will begin April 11 at 3:00 PM CDMX / 5:00 PM EST for followers.

What size is the new JOi Dollar Plus store #35 announced by PSSOF?

The new store occupies 3,640 square feet within Parque Tepeyac. According to the company, the size supports typical dollar-store merchandising and is positioned in a high-traffic commercial cluster for local customers.

What does the opening of JOi Dollar Plus store #35 indicate about PesoRama's expansion strategy (PSSOF)?

The opening signals continued physical growth in Mexico, focusing on dense traffic locations. According to the company, management has identified a pipeline of similar high-density areas for additional store openings to drive growth.

Will PesoRama provide visuals or media from the Parque Tepeyac grand opening for PSSOF followers?

Yes, the event includes a live Instagram stream and enhanced graphics linked by the company. According to the company, attendees can watch the ribbon cutting and view an enhanced image of the new store online.