PubMatic and DIGITS Agency Bring Advanced AdTech to Local Grocery and Convenience Stores
Rhea-AI Summary
PubMatic and DIGITS Agency announce a strategic partnership to leverage PubMatic's Convert platform for digital grocery advertising. The collaboration will launch with Fareway Stores ($1.5B annual revenue, 140 stores) and Vroom Delivery, targeting the growing digital grocery market expected to exceed $200B in 2024. The partnership aims to monetize digital grocery advertising inventory through programmatic technology with omnichannel, closed-loop reporting. According to EMARKETER, grocery is projected to become the largest e-commerce category by 2026, reaching $335.19B in sales by 2027.
Positive
- Partnership targets digital grocery market projected to exceed $200B in 2024
- Integration with major retailers: Fareway Stores ($1.5B revenue) and Vroom Delivery
- Expansion into growing e-commerce grocery sector, projected to reach $335.19B by 2027
Negative
- None.
News Market Reaction – PUBM
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Strategic Partnership to Launch with Fareway Stores and Vroom Delivery, Offering Precise Digital Advertising, Measurement and Performance at the Local Level
NO-HEADQUARTERS/REDWOOD CITY, Calif., Nov. 22, 2024 (GLOBE NEWSWIRE) -- DIGITS, a leading independent retail media agency, and PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announce their strategic partnership to leverage PubMatic’s Convert, a scalable full-funnel commerce media platform, to monetize digital grocery advertising inventory and audiences programmatically with omnichannel, closed-loop reporting. With digital grocery shopping in the United States projected to surpass
The partnership will launch with key online grocery publishers, including Fareway Stores, the local American grocery chain with more than
“As the digital marketplace for convenience stores expands rapidly, this partnership presents a great opportunity to leverage programmatic advertising at a local level,” said John Nelson, CEO of Vroom Delivery. “By integrating advanced advertising solutions, we are empowering our retail partners and advertisers to engage more effectively with their customers, driving growth for the stores across the country that our part of our everyday lives.”
“We’re ready and excited to join forces with PubMatic to drive growth and innovation in the retail media space,” added Dave Glaza, CEO & Founder of DIGITS. “By combining our expertise in managed service retail media with PubMatic’s cutting-edge technology, we’re empowering local businesses to compete with larger retailers and providing brands with targeted, effective advertising solutions on premium onsite and offsite inventory.”
Consumer shopping habits are increasingly moving towards online shopping as more individuals choose delivery and pickup options from local grocery stores. According to EMARKETER’s forecast, grocery will become the largest e-commerce category by 2026, with a projected
“PubMatic is excited to empower local businesses to harness the power of their digital assets and connect with consumers in new and innovative ways,” remarked Tim Rogers, Vice President of Commerce Media at PubMatic. “This partnership will be a game-changer for the consumer, the local retailer and brand marketer, and we’re excited to see its impact on the commerce industry.”
For more information on DIGITS, visit: https://www.DIGITSagency.com/
For more information on PubMatic’s Convert solution, visit: https://pubmatic.com/products/convert/
About DIGITS:
DIGITS is a leading independent retail media agency that empowers brands to connect with consumers at the point of purchase. With a deep understanding of the retail landscape and a focus on data-driven insights, DIGITS helps brands optimize their media investments and drive measurable results.
About PubMatic:
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
Press Contact:
Ashley Jacobson, Director of Corporate Marketing
press@pubmatic.com
Broadsheet Communications for PubMatic
pubmaticteam@broadsheetcomms.com
(917) 826-1103
