Sojern Joins Forces with PubMatic to Expand Travel Audience Data Curation
PubMatic (NASDAQ: PUBM) has announced a strategic partnership with Sojern, a leading hospitality marketing platform, to enhance travel audience data curation. The collaboration integrates Sojern's real-time travel data insights with PubMatic's premium advertising inventory through PubMatic's Connect platform.
The partnership aims to enable advertisers and agencies to create more targeted, privacy-compliant advertising campaigns by combining Sojern's travel segments and PubMatic's inventory optimization capabilities. This curated approach allows for real-time optimization and measurement while maintaining brand safety and consumer privacy standards.
PubMatic (NASDAQ: PUBM) ha annunciato una partnership strategica con Sojern, una piattaforma leader nel marketing dell'ospitalità, per migliorare la selezione dei dati sulle audience di viaggio. La collaborazione integra le informazioni in tempo reale sui viaggi di Sojern con l'inventario pubblicitario premium di PubMatic tramite la piattaforma Connect di PubMatic.
L'obiettivo della partnership è permettere a inserzionisti e agenzie di creare campagne pubblicitarie più mirate e conformi alla privacy, combinando i segmenti di viaggio di Sojern con le capacità di ottimizzazione dell'inventario di PubMatic. Questo approccio curato consente l'ottimizzazione e la misurazione in tempo reale, garantendo al contempo la sicurezza del brand e il rispetto della privacy dei consumatori.
PubMatic (NASDAQ: PUBM) ha anunciado una alianza estratégica con Sojern, una plataforma líder en marketing de hospitalidad, para mejorar la selección de datos de audiencias de viaje. La colaboración integra los datos de viajes en tiempo real de Sojern con el inventario publicitario premium de PubMatic a través de la plataforma Connect de PubMatic.
La asociación tiene como objetivo permitir a anunciantes y agencias crear campañas publicitarias más segmentadas y respetuosas con la privacidad, combinando los segmentos de viaje de Sojern con las capacidades de optimización de inventario de PubMatic. Este enfoque curado permite la optimización y medición en tiempo real, manteniendo la seguridad de la marca y los estándares de privacidad del consumidor.
PubMatic (NASDAQ: PUBM)은(는) 선도적인 호스피탈리티 마케팅 플랫폼인 Sojern과 전략적 파트너십을 발표하여 여행 대상 데이터 큐레이션을 강화했습니다. 이번 협력은 Sojern의 실시간 여행 데이터 인사이트를 PubMatic의 Connect 플랫폼을 통해 PubMatic의 프리미엄 광고 인벤토리와 통합합니다.
이 파트너십은 광고주와 대행사가 Sojern의 여행 세그먼트와 PubMatic의 인벤토리 최적화 기능을 결합하여 보다 타겟팅되고 개인정보 보호에 부합하는 광고 캠페인을 생성할 수 있도록 하는 것을 목표로 합니다. 이 큐레이션된 접근 방식은 브랜드 안전성과 소비자 개인정보 보호 기준을 유지하면서 실시간 최적화 및 측정을 가능하게 합니다.
PubMatic (NASDAQ : PUBM) a annoncé un partenariat stratégique avec Sojern, une plateforme leader en marketing hôtelier, afin d'améliorer la sélection des données d'audience voyage. Cette collaboration intègre les données en temps réel de Sojern avec l'inventaire publicitaire premium de PubMatic via la plateforme Connect de PubMatic.
Le partenariat vise à permettre aux annonceurs et agences de créer des campagnes publicitaires plus ciblées et conformes à la confidentialité, en combinant les segments voyage de Sojern et les capacités d'optimisation d'inventaire de PubMatic. Cette approche soignée permet une optimisation et une mesure en temps réel tout en garantissant la sécurité de la marque et le respect des normes de confidentialité des consommateurs.
PubMatic (NASDAQ: PUBM) hat eine strategische Partnerschaft mit Sojern, einer führenden Marketingplattform für die Hotellerie, angekündigt, um die Kuratierung von Reisedaten zu verbessern. Die Zusammenarbeit integriert Sojerns Echtzeit-Reisedaten-Insights mit PubMatics Premium-Werbeinventar über PubMatics Connect-Plattform.
Das Ziel der Partnerschaft ist es, Werbetreibenden und Agenturen zu ermöglichen, gezieltere und datenschutzkonforme Werbekampagnen zu erstellen, indem Sojerns Reise-Segmente mit den Optimierungsfähigkeiten des PubMatic-Inventars kombiniert werden. Dieser kuratierte Ansatz erlaubt eine Echtzeit-Optimierung und -Messung bei gleichzeitiger Wahrung der Markensicherheit und des Verbraucherdatenschutzes.
- Integration of Sojern's travel data with PubMatic's premium inventory enables more precise targeting
- Partnership enhances real-time optimization and measurement capabilities
- Multi-ID approach provides improved first-party data integration while maintaining privacy compliance
- Strengthens programmatic advertising capabilities for travel industry advertisers
- None.
Insights
PubMatic's partnership with Sojern integrates travel audience data, potentially strengthening its market position in the growing travel advertising segment.
PubMatic's new strategic partnership with Sojern represents a significant enhancement to its advertising technology ecosystem. By integrating Sojern's specialized travel audience data into PubMatic's Connect platform, the company is positioning itself to capture higher-value advertising demand in the lucrative travel vertical.
This collaboration addresses two critical industry challenges simultaneously. First, it provides a solution to the ongoing deprecation of third-party cookies by leveraging Sojern's multi-ID approach to audience targeting. Second, it enhances PubMatic's supply-side capabilities by offering advertisers more precise targeting options for reaching travelers – a demographic known for higher conversion rates and spending potential.
The partnership's emphasis on real-time optimization particularly stands out as a technical differentiator. By enabling dynamic adjustment of campaigns based on performance signals, PubMatic can potentially deliver improved ROI metrics for travel advertisers, strengthening its competitive position against other SSPs.
From a strategic perspective, this vertical-specific approach aligns with broader industry trends toward specialized advertising solutions that combine quality inventory with premium audience data. For PubMatic, which operates in the highly competitive ad tech market, such differentiation through exclusive data partnerships creates valuable competitive moats against rivals.
The timing of this partnership is notable as it coincides with a post-pandemic travel industry recovery, positioning PubMatic to potentially capture increased advertising budgets as travel brands seek to reach consumers with higher travel intent.
Creating personalized, targeted campaigns requires finding the right mix of audiences and inventory supply. Curation is a preferred option, enabling real-time optimization and measurement so brands can create relevant ads that drive results. By using a multi-ID approach, curation enables advertisers to work directly with supply-side platforms (SSPs) to strategically combine first-party data, Sojern travel segments, and premium inventory.
"It's clear that curation offers an exciting future for programmatic advertising, and while we've worked with PubMatic for many years, this partnership shows that we're committed to delivering vertical-specific curated advertising to our clients," said Josh Beckwith, Vice President, Global Corporate Sales at Sojern. "This relationship will fuse Sojern's best-in-class travel data and multi-ID audiences with PubMatic's best-in-class inventory, and allow us to optimize both in real time, creating curated campaigns using our clients' preferred supply path."
The partnership unlocks new opportunities for advertisers to activate Sojern's real-time vertical-specific traveler insights directly within PubMatic's curation and data solution, Connect. This integration enables more precise targeting and transforms audience curation into a powerful tool for programmatic advertising and performance.
"Today's advertising needs to work for everyone. Consumers want privacy and relevant ads, while brands need quality advertising space and brand safety," said Mark Williams, Senior Director, Audience Solutions, EMEA & US at PubMatic. "Strategic curation brings together advertisers, publishers, and audiences by filtering content for quality and relevance. This partnership with Sojern is a perfect example, providing marketers with access to travel data for more effective targeting while ensuring privacy protection and maintaining brand safety. The result is better transparency, more control, and stronger performance across the board."
To learn more about Sojern's vertical-specific approach to travel marketing, click here.
Watch this video interview featuring Josh Beckwith and Howard Luks, VP of Audience Solutions at PubMatic, recorded live at the #preachonthebeach suite with The Advertising Forum and MarketectureTV.
About Sojern
Sojern is the leading marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Founded in 2007, Sojern is headquartered in
About PubMatic
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising's supply chain of the future. PubMatic's sell-side platform empowers the world's leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
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SOURCE Sojern
FAQ
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