Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham
Calvin Klein, part of PVH (NYSE:PVH), launched an Icon Cotton Stretch underwear campaign starring Jude Bellingham in his debut for the brand.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Renowned athlete reveals the icon underneath in his debut campaign for the brand
Jude Bellingham by Oliver Hadlee Pearch. Courtesy of Calvin Klein.
Shot by Oliver Hadlee Pearch in
“I really enjoyed working on this campaign,” said Jude Bellingham. “I liked the idea of ‘the icon underneath’ – that confidence starts with feeling comfortable in yourself. Calvin Klein is such an iconic brand, so it was great to bring that idea to life in my own way.”
Icon Cotton Stretch combines comfort, support and timeless design across a range of signature Calvin Klein underwear silhouettes. Jude debuts the new Icon Cotton Stretch Shine Trunk which updates the Infinity Bond logo waistband with a shine finish. He also wears the Boxer Brief, Low Rise Trunk, Hip Brief and Slim Boxer, all crafted from a soft cotton stretch blend for a flexible, comfortable fit.
The campaign launches globally on November 2nd across Calvin Klein retail, calvinklein.com and social platforms, as well as high-impact out-of-home placements.
Campaign Assets: HERE
Campaign Credits:
Directed and photographed by Oliver Hadlee Pearch
Editorial Credits: Calvin Klein
Social: @calvinklein
About Calvin Klein
Calvin Klein is one of the world’s leading global fashion lifestyle brands, founded in New York in 1968. Shaped by a way of living that meets culture, the brand’s distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling.
Across underwear, jeans, apparel, accessories, home and fragrance, Calvin Klein creates essential pieces that translate its American fashion roots to an international audience. Global retail sales of Calvin Klein products were approximately
View source version on businesswire.com: https://www.businesswire.com/news/home/20261102810598/en/
Calvin Klein, Inc.
Erin Leary, VP, Corporate Communication // erinleary@ck.com
Nick Courtois, Sr. Manager, Corporate Communications // nicholascourtois@ck.com
Source: Calvin Klein, Inc.