Papa Johns Digital Pizza Assistant “Lou AI” Ends Group-Order Gridlock with Smarter, Personalized Picks
New AI-powered experience is the latest step in the brand’s journey to revolutionize the pizza delivery experience

Available in the Papa Johns app, Lou AI acts as an always-on digital concierge — anticipating group needs, adapting in real time and guiding customers to smarter, stress-free decisions.
Deciding how much food to order for a group can often turn into a guessing game. Then, time is spent trying to reconcile all of the preferences among the folks in your group. A vegetarian. A pepperoni loyalist. Someone craving wings. Someone craving something new and different. Coming up with just the right volume and mix of items becomes a task that sends the group back to the drawing board over and over.
Lou AI is built to break that cycle.
Available in the Papa Johns app, Lou AI acts as an always-on digital concierge — anticipating group needs, adapting in real time and guiding customers to smarter, stress-free decisions. No scrolling. No negotiating. No settling.
“Let’s say you’re hosting your kid’s birthday party – the first order of business is always pizza,” said Kevin Vasconi, Chief Digital and Technology Officer at Papa Johns. “You want everyone to be happy, but how do you land on that perfect order? Lou AI is designed to take away this friction — so families and friends can spend less time deciding and more time enjoying being together.”
From Group Chat Gridlock to a Final Call
Instead of coordinating opinions, users simply describe the group and their preferences. Lou AI takes it from there — working behind the scenes to orchestrate an order that feels effortless and complete.
The outcome?
- Customized variety from across the menu that reflects everyone at the table
- Decisions made with intention, not compromise
- Confidence that feels built-in, even for the picky eaters
“At Papa Johns, we’re using AI and personalization to bring back the feeling of being known – just like how you feel with your favorite bartender or barista,” Vasconi said.
Lou AI – named to honor the brand’s roots in
About Papa Johns
Papa John’s International, Inc. (NASDAQ: PZZA) (“Papa Johns”) opened its doors in 1984 with one goal in mind: BETTER INGREDIENTS. BETTER PIZZA.® Papa Johns believes that using high quality ingredients leads to superior quality pizzas. Its original dough is made of only six ingredients and is fresh, never frozen. Papa Johns tops its pizzas with real cheese made from mozzarella, pizza sauce made with vine-ripened tomatoes that go from vine to can in the same day and meat free of fillers. It was the first national pizza delivery chain to announce the removal of artificial flavors and synthetic colors from its entire food menu. Papa Johns is co-headquartered in
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Media Contact:
Papa Johns
Harrison Sheffield
Sr. Communications Manager
Harrison_Sheffield@papajohns.com
470-751-4483
Source: Papa Johns