Quhuo Partners with NIU World to Launch Innovative Fresh Beef Chain Brand Incubation Platform, Accelerating the Transformation of China's Fresh Beef Consumption Market
Quhuo (NASDAQ: QH) has announced a strategic partnership with NIU World to establish a fresh beef chain brand incubation platform in China. The collaboration combines NIU World's end-to-end resources in cattle farming, slaughtering, and processing with Quhuo's on-demand delivery network.
The platform achieved over RMB 20 million in sales in its first month and has secured partnerships with brands like Zhuang Popo Chinese Fresh Claypot and Qingshan Ingredient Store. The initiative, led by industry veteran Mr. Du Xin, implements a dual-engine strategy of "Fresh Beef + New Chain Brands" and utilizes both direct-to-store and platform-based delivery models.
Quhuo (NASDAQ: QH) ha annunciato una partnership strategica con NIU World per creare una piattaforma di incubazione di nuovi marchi di catene di carne bovina fresca in Cina. La collaborazione unisce le risorse complete di NIU World nell'allevamento, macellazione e lavorazione del bestiame con la rete di consegne on-demand di Quhuo.
La piattaforma ha raggiunto oltre 20 milioni di RMB di vendite nel primo mese e ha siglato accordi con marchi come Zhuang Popo Chinese Fresh Claypot e Qingshan Ingredient Store. L'iniziativa, guidata dall'esperto del settore Mr. Du Xin, adotta una strategia a doppio motore basata su "Carne Bovina Fresca + Nuovi Marchi di Catena" e sfrutta sia modelli di consegna diretta ai negozi che basati su piattaforme.
Quhuo (NASDAQ: QH) ha anunciado una alianza estratégica con NIU World para establecer una plataforma de incubación de nuevas marcas de cadenas de carne de res fresca en China. La colaboración combina los recursos integrales de NIU World en cría, sacrificio y procesamiento de ganado con la red de entregas bajo demanda de Quhuo.
La plataforma logró más de 20 millones de RMB en ventas durante su primer mes y ha asegurado asociaciones con marcas como Zhuang Popo Chinese Fresh Claypot y Qingshan Ingredient Store. La iniciativa, liderada por el veterano de la industria Sr. Du Xin, implementa una estrategia dual de "Carne Fresca + Nuevas Marcas de Cadena" y utiliza modelos de entrega tanto directos a tienda como basados en plataforma.
Quhuo (NASDAQ: QH)는 NIU World와 전략적 파트너십을 맺고 중국에서 신선 소고기 체인 브랜드 인큐베이션 플랫폼을 설립한다고 발표했습니다. 이번 협력은 NIU World의 가축 사육, 도축, 가공에 이르는 전 과정을 Quhuo의 온디맨드 배송 네트워크와 결합한 것입니다.
이 플랫폼은 첫 달에 2천만 위안 이상의 매출을 기록했으며, Zhuang Popo Chinese Fresh Claypot 및 Qingshan Ingredient Store와 같은 브랜드와 협력 관계를 맺었습니다. 업계 베테랑인 Du Xin 씨가 이끄는 이 프로젝트는 "신선 소고기 + 신규 체인 브랜드"라는 이중 엔진 전략을 적용하고, 매장 직배송과 플랫폼 기반 배송 모델을 모두 활용합니다.
Quhuo (NASDAQ : QH) a annoncé un partenariat stratégique avec NIU World pour créer une plateforme d'incubation de nouvelles marques de chaînes de bœuf frais en Chine. Cette collaboration combine les ressources complètes de NIU World en élevage, abattage et transformation du bétail avec le réseau de livraison à la demande de Quhuo.
La plateforme a réalisé plus de 20 millions de RMB de ventes dès son premier mois et a conclu des partenariats avec des marques telles que Zhuang Popo Chinese Fresh Claypot et Qingshan Ingredient Store. L'initiative, dirigée par le vétéran du secteur M. Du Xin, met en œuvre une stratégie double moteur « Bœuf frais + Nouvelles marques de chaînes » et utilise à la fois des modèles de livraison directe en magasin et basés sur une plateforme.
Quhuo (NASDAQ: QH) hat eine strategische Partnerschaft mit NIU World angekündigt, um in China eine Inkubationsplattform für neue Frischfleisch-Rindfleischkettenmarken zu etablieren. Die Zusammenarbeit verbindet NIU Worlds umfassende Ressourcen in Viehzucht, Schlachtung und Verarbeitung mit Quhuos On-Demand-Liefernetzwerk.
Die Plattform erzielte im ersten Monat über 20 Millionen RMB Umsatz und hat Partnerschaften mit Marken wie Zhuang Popo Chinese Fresh Claypot und Qingshan Ingredient Store gesichert. Die von Branchenveteran Herrn Du Xin geleitete Initiative verfolgt eine Doppelstrategie aus „Frisches Rindfleisch + Neue Kettenmarken“ und nutzt sowohl Direktlieferungen an Geschäfte als auch plattformbasierte Liefermodelle.
- Achieved RMB 20 million in sales within first month of launch
- Full vertical integration from cattle farming to end-user delivery
- Strategic partnerships already secured with established brands
- Implementation of supply chain financing solutions to expand procurement and reduce costs
- Heavy reliance on operational synergies that are yet to be proven
- Significant competition in China's beef market could impact growth
- Complex supply chain management could pose operational challenges
Insights
Quhuo's strategic partnership with NIU World creates vertical integration in China's fresh beef market, leveraging complementary supply chain strengths for growth.
Quhuo's partnership with NIU World represents a strategic vertical integration play in China's fresh beef market through their "Fresh Beef + New Chain Brands" dual-engine approach. The collaboration creates significant operational synergies by combining NIU World's end-to-end resources (breeding, slaughtering, processing) with Quhuo's extensive delivery network capabilities.
The brand incubation model is particularly noteworthy as it addresses multiple friction points in the traditional beef supply chain. By providing comprehensive support to high-potential brands with proven profitability models, the platform creates a scalable growth mechanism for expansion. The early traction -
Their multi-channel fulfillment strategy leverages both direct-to-store and platform-based delivery models, creating an omnichannel presence that maximizes market reach. The "co-managed model" for standardized store operations enables asset-light expansion, significantly reducing capital requirements for rapid scaling.
The integration of supply chain financing solutions addresses a critical constraint in the fresh beef industry - working capital requirements for inventory and procurement. This financial engineering component should enhance NIU World's procurement capabilities and slaughtering capacity while improving overall supply chain economics through scale efficiencies.
For Quhuo, this partnership represents a strategic diversification from its core gig economy platform into the higher-margin food supply chain sector, potentially creating a more balanced revenue mix while leveraging its existing delivery infrastructure.
This partnership is powered by a dual-engine strategy of "Fresh Beef + New Chain Brands," combining NIU World's comprehensive industry chain advantages—from cattle farming, slaughtering, to deep processing—with Quhuo's well-established on-demand food delivery network. By leveraging deep operational synergy, the joint platform aims to enhance supply chain efficiency, improve consumer experience, and capture opportunities in the rapidly expanding fresh beef market.
Investment Highlights and Value Proposition to Capital Markets
- Full-Chain Integration Synergies: NIU World, as a modern agriculture group, controls end-to-end resources covering breeding, slaughtering, processing, and packaging, ensuring consistent product quality and supply stability. Quhuo's nationwide real-time delivery network and multi-platform fulfillment capabilities enable rapid and efficient product delivery directly to consumers.
- Innovative Chain Brand Incubation Model: Through a newly formed joint venture brand management company, the platform will provide comprehensive support to high-potential brands with significant fresh beef procurement capacity and proven profitability models. This includes end-to-end services spanning supply chain management, digital operations, supply chain financing, and strategic investment to accelerate brand scaling and chain expansion.
- Experienced Operational Leadership: The initiative is spearheaded by Mr. Du Xin, a seasoned industry veteran with extensive experience in brand incubation. The project achieved over
RMB 20 million in sales within the first month of launch, demonstrating strong market acceptance and execution capability.
- Multi-Channel, Multi-Scenario Fulfillment: Leveraging both "direct-to-store" and "platform-based" delivery models, the platform seamlessly integrates online and offline consumption scenarios via major platforms. The introduction of a "co-managed model" will further facilitate standardized offline store operations and asset-light expansion, enhancing the scalability of the brand nationwide.
- Robust Market Expansion Potential: The incubation platform has already secured cooperation with high-quality brands such as Zhuang Popo Chinese Fresh Claypot and Qingshan Ingredient Store, providing differentiated fresh beef experiences to local markets. The platform is dedicated to incubating fresh beef stores, forming a comprehensive national fresh beef chain brand matrix.
- Supply Chain Financing Empowerment: Leveraging supply chain financial solutions, the partnership will help NIU World expand procurement scale and slaughtering capacity, continuously reduce costs, and improve supply chain flexibility to ensure stable and efficient supply of raw materials.
Mr. Leslie Yu, Founder, Chairman, and Chief Executive Officer of Quhuo, commented, "This strategic collaboration with NIU World marks a significant milestone in Quhuo's expansion into the 'Fresh Beef + New Chain Brands' sector. With our combined strengths in supply chain integration and multi-channel operations, we are confident in driving widespread adoption and upgrading of fresh beef consumption in
About Quhuo Limited
Quhuo Limited (NASDAQ: QH) ("Quhuo" or the "Company") is a leading gig economy platform focusing on local life services in China. Leveraging Quhuo+, its proprietary technology infrastructure, Quhuo is dedicated to empowering and linking workers and local life service providers and providing end-to-end operation solutions for the life service market. The Company currently provides multiple industry-tailored operational solutions, primarily including on-demand delivery solutions, mobility service solutions, housekeeping and accommodation solutions, and other services, meeting the living needs of hundreds of millions of families in the communities.
With the vision of promoting employment, stabilizing income and empowering entrepreneurship, Quhuo explores multiple scenarios to promote employment of workers, provides, among others, safety and security and vocational training to protect workers, and helps workers plan their career development paths to realize their self-worth.
Safe Harbor Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended and the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical or current fact included in this press release are forward-looking statements, including but not limited to statements regarding Quhuo's business development, financial outlook, beliefs and expectations. Forward-looking statements include statements containing words such as "expect," "anticipate," "believe," "project," "will" and similar expressions intended to identify forward-looking statements. These forward-looking statements are based on Quhuo's current expectations and involve risks and uncertainties. Quhuo's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks and uncertainties related to Quhuo's abilities to (1) manage its growth and expand its operations, (2) address any or all of the risks and challenges in the future in light of its limited operating history and evolving business portfolios, (3) establish in its competitive position in the on-demand food delivery market or further diversify its solution offerings and customer portfolio, (4) maintain relationships with major customers and to find replacement customers on commercially desirable terms or in a timely manner or at all, (5) maintain relationships with existing industry customers or attract new customers, (6) attract, retain and manage workers on its platform, and (7) maintain its market shares in relation to competitors in existing markets and its success in expansion into new markets. Other risks and uncertainties are included under the caption "Risk Factors" and elsewhere in the Company's filings with the Securities and Exchange Commission, including, without limitation, the Company's latest annual report on Form 20-F. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. All forward-looking statements are qualified in their entirety by this cautionary statement, and Quhuo undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date hereof.
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