Qurate Retail Group Appoints Rosalia Bucaro Chief Merchandising Officer of HSN
Rhea-AI Summary
Qurate Retail Group, part of Qurate Retail, Inc. (Nasdaq: QRTEA, QRTEB, QRTEP), has appointed Rosalia Bucaro as Chief Merchandising Officer for HSN. Bucaro, a retail and e-commerce veteran with over two decades of experience at Rue Gilt Groupe and Bloomingdale's, will report to Stacy Bowe, President of HSN.
In her new role, Bucaro will oversee the strategic direction of merchandising, planning, programming, and business development across all product categories. Her focus will be on revitalizing product assortment, forging celebrity partnerships, and creating merchandise that resonates with existing and new customers across all channels.
Bucaro's most recent position was Executive Vice President at Rue Gilt Groupe, where she oversaw fashion divisions, boutique production, studio operations, and brand operations. She also served as a key liaison between merchandising and technology.
Positive
- Appointment of an experienced retail and e-commerce veteran as Chief Merchandising Officer
- Focus on revitalizing product assortment and forging dynamic celebrity partnerships
- Potential for improved customer experience and product offerings
Negative
- None.
News Market Reaction
On the day this news was published, QRTEA declined 3.98%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Retail and e-commerce veteran joins multiplatform video commerce retailer
As Chief Merchandising Officer, Bucaro will oversee the strategic direction of merchandising, planning, programming and business development across all product categories. She will focus with her team on revitalizing product assortment, forging dynamic celebrity partnerships and creating a merchandise assortment that resonates with existing and new customers across all channels.
"Rosalia's passion for our brand and deep expertise in delivering exceptional customer and product experiences will be essential to the continued success and growth of HSN," said Stacy Bowe, President, HSN. "Her skillset, leadership and customer-focused mindset are a tremendous addition to our already strong merchandising and leadership teams, and we look forward to the energy she will bring."
Most recently, Bucaro served as Executive Vice President of Rue Gilt Groupe, a leading off-price e-commerce portfolio company connecting next-generation shoppers to world-class brands. In this role, she oversaw all aspects of fashion including women's, men's, and kids' divisions, as well as the European luxury division. This included overseeing boutique production, studio operations, and brand operations. Additionally, she was responsible for merchandising, programming, editorial and marketplace business operations. She also served as the key liaison between merchandising and technology, ensuring the viability of tech initiatives and overseeing transformative projects, including platform transitions, site personalization and pricing strategy tools. Prior to joining Rue Gilt Groupe, Bucaro held various senior positions in merchandising at
Bucaro's appointment is effective immediately.
About Qurate Retail Group
Qurate Retail GroupSM comprises six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. The retailer reaches more than 200 million homes worldwide via 15 television channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, websites, mobile apps, social pages, print catalogs, and in-store destinations. Qurate Retail Group combines shopping and entertainment to curate products, experiences, conversations and communities for millions of highly discerning shoppers. Headquartered in
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes the Qurate Retail Group portfolio of brands as well as other minority interests.
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SOURCE Qurate Retail Group
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