Quad Enters the Branded Solutions Market, Delivering Unforgettable Brand Merch with White-Glove Service

Rhea-AI Summary

Quad/Graphics Inc. (NYSE: QUAD) announces its expansion into the $26.6-billion branded solutions market, enhancing its integrated marketing solutions portfolio. The company's new branded solutions group will focus on delivering promotional merchandise including tradeshow giveaways, corporate gifts, employee uniforms, incentive programs, and special events items.

Under the leadership of Oliver Kimberley, Quad's General Manager of Managed Services, the initiative aims to simplify branded goods program management for marketers, who reportedly face complexity in their marketing ecosystem (77% of marketers). The company will provide a consultative approach, leveraging its vendor relationships and focusing on brand consistency, creative ideation, scalable production, and quality assurance.

Positive

• Expansion into $26.6B branded solutions market
• Diversification of revenue streams through new service offering
• Leverages existing vendor relationships and infrastructure

Negative

• Entering highly competitive market
• Success depends on market adoption and execution

News Market Reaction

-3.84%

1 alert

-3.84% News Effect

On the day this news was published, QUAD declined 3.84%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

SUSSEX, Wis., March 6, 2025 /PRNewswire/ -- Quad/Graphics Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, is expanding into the $26.6-billion branded solutions market¹. The move strengthens Quad's already robust portfolio of integrated solutions that helps marketers make more direct and meaningful connections with customers and employees.

Quad expands into the branded solutions market, offering a seamless, brand-aligned approach to promotional goods.

Building on the company's rigorous process for managing supplier relationships and commitment to quality, Quad's branded solutions group aims to offer a seamless and brand-aligned approach to unforgettable "merch," including tradeshow giveaways, corporate gifts, employee uniforms, incentive programs, special events and more. Quad's curated approach to delivering promotional items that foster loyalty and connection also relieves marketers of the burden of managing a complex branded goods program.

"Promotional goods are more than just products – they're extensions of a brand's story – in the marketplace and in the workplace," said Oliver Kimberley, Quad's General Manager of Managed Services, the division launching branded solutions. "The modern marketer is the principal brand steward. With 77 percent of marketers reporting that they currently face complexity within their marketing ecosystem², they have limited bandwidth for managing an impactful branded solutions program. Quad makes it easier for marketers to include branded merchandise as a consistent and cohesive part of their brand's marketing mix with the high-quality results and frictionless experience we're known for."

Quad serves as a true partner and brand steward. The company's new branded solutions group takes a consultative, holistic approach, drawing on Quad's flexible, connected marketing solutions and the company's strong vendor relationships. Ensuring brand consistency, creative ideation, scalable production, exceptional quality, speed to market and other aspects of the process, Quad provides a single point of contact for marketers while significantly reducing the time and effort needed to oversee branded goods programs.

About Quad
Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each clients' objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.   

Quad employs more than 12,000 people in 14 countries and serves approximately 2,500 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the U.S. by Ad Age, buoyed by its full-service media agency, Rise, and creative agency, Betty. Quad is also one of the largest commercial printers in North America, according to Printing Impressions.  

For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com. 

Media Contact

Jennifer Wasmer
Director of External Communications
203-522-1699
jawasmer@quad.com

¹ "Promo Industry Achieves Record Sales in 2024 Despite Challenges," ASI Research, January 24, 2025
² "Eliminating Complexity for a Frictionless Marketing Experience," Harvard Business Review Analytic Services, April 30, 2024 

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SOURCE Quad

FAQ

What is the size of the branded solutions market that QUAD is entering?

QUAD is entering a $26.6-billion branded solutions market.

What types of promotional merchandise will QUAD offer in its branded solutions program?

QUAD will offer tradeshow giveaways, corporate gifts, employee uniforms, incentive programs, and special events merchandise.

Who is leading QUAD's new branded solutions initiative?

Oliver Kimberley, Quad's General Manager of Managed Services, is leading the branded solutions initiative.

What percentage of marketers face complexity in their marketing ecosystem according to QUAD?

77% of marketers report facing complexity within their marketing ecosystem.