Quad expands In-Store Connect retail media network with Chedraui USA across 25 Smart & Final stores in California
Quad (QUAD) is expanding its In-Store Connect retail media network through a new partnership with Chedraui USA to install digital screens in 25 Smart & Final stores in California this fall.
Rhea-AI Summary
Quad (QUAD) is expanding its In-Store Connect retail media network through a new partnership with Chedraui USA to install digital screens in 25 Smart & Final stores in California this fall.
The deployment will use strategically located digital signage to deliver timely, relevant content and create new retail media opportunities for consumer packaged goods brands at the point of purchase. It extends Quad’s existing Smart & Final relationship, adding digital retail media to current print and production support for weekly circulars.
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Key Figures
- Store deployment
- 25 stores
- Smart & Final stores in California
Key Terms
retail media network financial
digital signage technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Deployment in Smart & Final's warehouse-style grocery stores will enhance the shopping experience while creating new retail media opportunities for brands
The rollout will give brands a new way to reach shoppers throughout participating stores with timely, relevant content while creating new retail media opportunities for endemic consumer packaged goods brands to engage shoppers at the point of purchase.
"Across our communities, Smart & Final plays an important role in connecting households and businesses with the brands they love the most," said Matt Reeve, SVP of Sales, Marketing & Merchandising, Chedraui
Smart & Final's value-oriented, warehouse-style format serves
"Retailers increasingly recognize that their physical stores are among their most valuable media assets," said Kevin Bridgewater, Senior Vice President of Strategic Retail Solutions at Quad. "As our network continues to expand into new markets and existing retail partners broaden their deployments, we're helping retailers turn those environments into powerful media channels. For partners like Smart & Final, In-Store Connect offers a new way to create value from the strong customer relationships they've already built."
The launch builds on Quad's existing relationship with Smart & Final, which includes print and production support for weekly circular programs. In-Store Connect brings digital retail media into that broader collaboration, with Quad providing an integrated solution spanning content, technology, production and store execution.
In-Store Connect by Quad combines digital signage, technology and in-store execution to help retailers activate their physical locations as media channels and give brands greater opportunities to engage shoppers closer to purchase.
About Quad
Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each client's objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.
Quad employs approximately 10,000 people in 10 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the
For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.
About Chedraui USA
Chedraui USA is a grocery retailer based in Los Angeles, operating a portfolio of brands, including El Super, Fiesta Mart and Smart & Final. The company is the fourth-largest grocery operator in California, with over 380 locations across five states, concentrated in the West and Southwest. A subsidiary of Grupo Comercial Chedraui, a leading Mexican retailer, Chedraui USA focuses on the heritage of its three store banners and their longstanding service to both household and business customers. The company combines this history with a focus on fresh products, everyday essentials and value to meet the needs of its diverse customers.
Quad Contact
Sarah Mikhailova
Media Relations Manager
sumikhailova@quad.com
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SOURCE Quad
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What is Quad's In-Store Connect retail media network?
In-Store Connect by Quad combines digital signage, technology and in-store execution to help retailers use physical locations as media channels and give brands more opportunities to engage shoppers closer to purchase.
How does this partnership build on Quad's existing work with Smart & Final?
The launch adds digital retail media to an existing relationship where Quad already provides print and production support for Smart & Final’s weekly circular programs, creating a more integrated marketing solution.
Who will benefit from the new in-store digital screens?
The digital screens are intended to enhance the shopping experience for Smart & Final customers and provide endemic consumer packaged goods brands and vendor partners with new retail media opportunities inside participating stores.