Qumu Partners with hihaho to Bring More Engagement to Videos
Interactivity Extends Uses for Qumu Customers’ Video Assets
“We know that viewer engagement with on-demand video is substantially enhanced when viewers can respond to embedded prompts or choose their own paths through a video’s content,” said
Jeroen Krouwels, chief commercial officer at hihaho, said use of on-demand video for applications ranging from employee onboarding, marketing, e-commerce and learning to compliance certification and self-service help desks has grown explosively. “In all these applications, adding appropriate interactive elements to a video – whether as simple as a table of contents or elaborate as polls, quizzes or branched scenarios – can enrich the user experience and optimize intended communication outcomes,” Krouwels said.
Do-it-Yourself Simplicity for Transforming Linear Videos into Interactive Assets
Until recently, building true interactivity into on-demand video assets required significant production or post-production expenditures and technical expertise. Hihaho has upended that proposition, making adding interactive elements to existing videos as easy as updating a presentation. To take advantage of hihaho’s tools, customers simply select a video from their
Hihaho enables and supports multiple interaction types: interactive menus, ratings, overlay text, jump-to links, surveys and even buy-now options. The interactive layer added by the hihaho platform collects data and analytics to help optimize video performance. This, along with Qumu’s advanced analytics, brings a full picture of viewers’ engagements. In fact, hihaho measures every click in every second of every interaction. Interactions added in the layer automatically generate a statistical entry that allows users to track and trace all viewer behavior in detail.
For more information about using hihaho’s interactive capabilities with the Qumu Video Engagement Platform, visit qumu.com/hihaho-interactive-videos.
About
About hihaho
Hihaho is an easy-to-use online platform that allows anyone to turn a regular video into a fully interactive experience, offering tools to add all kinds of interactive elements to your video to help you turn passive viewers into active ones. Hihaho also offers expertise and know-how about using video to optimize communications with targeted audiences to achieve desired results.
View source version on businesswire.com: https://www.businesswire.com/news/home/20221206005122/en/
Qumu Media Contact:
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a.tollenaar@hihaho.com
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