QVC and HSN Launch Live Shopping Experiences on Philo
Rhea-AI Summary
QVC Group (NASDAQ: QVCGA) has announced the launch of QVC and HSN linear channels on Philo, a live TV streaming service with 1.3 million paid subscribers. As the first and only livestream shopping channels on Philo, QVC and HSN will provide nearly 40 hours of daily live shoppable entertainment across both channels.
The channels will be available on both Philo's subscription service and free channel offering (FAST channels), featuring shows like "In the Kitchen with David" and "Gotta See G with Giuliana Rancic." This expansion aligns with QVC Group's strategy to extend live shopping content across platforms, adding to their reach of over 200 million homes worldwide through 15 TV channels.
Positive
- First and only livestream shopping channels on Philo platform
- Access to 1.3 million paid Philo subscribers
- Expansion of reach through both subscription and free channel offerings
- Additional distribution channel complementing existing reach of 200 million homes worldwide
Negative
- None.
News Market Reaction – QVCGA
On the day this news was published, QVCGA declined 2.16%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Live social shopping company QVC Group expands reach of QVC and HSN linear channels
QVC and HSN will be available on Philo's core subscription-based service as well as through its standalone free channel offering (FAST channels). The brands will offer Philo customers nearly 40 hours a day of live shoppable entertainment across both channels, featuring premier brands and fresh new products presented by celebrities, influencers and other interesting personalities. This includes popular shows such as QVC's "In the Kitchen with David" and HSN's "Gotta See G with Giuliana Rancic."
"With the launch of QVC and HSN, we are bringing Philo's viewers two distinct live shopping experiences, each highly entertaining and engaging in its own way, with its own products, programming and personalities," said David Apostolico, SVP, Chief Distribution Officer, QVC Group. "We look forward to welcoming new and existing customers to QVC and HSN via Philo, while providing yet another way to reach our fans wherever they are shopping."
QVC and HSN join 70+ top-rated channels on Philo, where viewers can stream live TV, explore a library of 80,000+ on-demand titles and enjoy unlimited DVR, premium add-ons, multi-device compatibility, and personalized profiles. For even more ways to watch, Philo also offers a standalone free service with 100+ FAST channels—no account required. Philo can be enjoyed at home, or on the go, using mobile phones, tablets, TVs, and desktops.
"As leaders in video commerce, QVC and HSN are natural fits with the entertainment, reality, celebrity-driven, and lifestyle content Philo users already love. We are happy to work with QVC and HSN to bring unique shoppable programming to our platform and viewers for the first time," said Adam Salmons, Head of Content and Business Development, Philo.
This launch reflects QVC Group's strategic initiative to drive live shopping content to everywhere customers are spending their time. QVC and HSN reach more than 200 million homes worldwide through 15 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailers also reach millions of customers via the QVC+ and HSN+ streaming experience, social platforms, websites, and mobile apps.
About QVC Group
QVC GroupSM is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.
QVC Group reaches more than 200 million homes worldwide via 15 television channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, Facebook, Instagram, TikTok, YouTube, Pinterest, websites, mobile apps, print catalogs, and in-store destinations.
QVC Group, Inc. (NASDAQ: QVCGA, QVCGP) is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – and other minority interests. Headquartered in
QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Based in
HSN® takes shoppers on a journey – embracing the new, exploring untrodden paths and bringing shoppers a unique perspective that enriches their lives. HSN offers a curated assortment of exclusive products and top brand names in health and beauty, jewelry, home/lifestyle, fashion/accessories, and electronics and incorporates entertainment, personalities and industry experts to provide a unique shopping experience. HSN was founded nearly 50 years ago as the first shopping network and is based in
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SOURCE QVC Group
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