QVC and HSN Launch Live Shopping Experiences on Philo

Rhea-AI Summary

QVC Group (NASDAQ: QVCGA) has announced the launch of QVC and HSN linear channels on Philo, a live TV streaming service with 1.3 million paid subscribers. As the first and only livestream shopping channels on Philo, QVC and HSN will provide nearly 40 hours of daily live shoppable entertainment across both channels.

The channels will be available on both Philo's subscription service and free channel offering (FAST channels), featuring shows like "In the Kitchen with David" and "Gotta See G with Giuliana Rancic." This expansion aligns with QVC Group's strategy to extend live shopping content across platforms, adding to their reach of over 200 million homes worldwide through 15 TV channels.

Positive

• First and only livestream shopping channels on Philo platform
• Access to 1.3 million paid Philo subscribers
• Expansion of reach through both subscription and free channel offerings
• Additional distribution channel complementing existing reach of 200 million homes worldwide

Negative

• None.

Insights

Media Distribution Expert

QVC expands reach via Philo's 1.3M subscribers, becoming the exclusive live shopping channel on this growing streaming platform.

QVC Group's strategic expansion onto Philo marks a calculated distribution move in the evolving TV landscape. As the first and only livestream shopping channels on this platform, QVC and HSN gain exclusive access to Philo's 1.3 million paid subscribers - an audience that might otherwise be unreachable through traditional cable.

What makes this partnership particularly valuable is the dual-distribution approach: presence on both Philo's subscription service and free FAST channels. This two-pronged strategy maximizes potential viewership across different customer segments.

The distribution agreement delivers nearly 40 hours of daily live shoppable content across both QVC and HSN channels, featuring popular programs like "In the Kitchen with David" and "Gotta See G with Giuliana Rancic." This substantial content offering increases the likelihood of capturing and retaining viewer attention.

This expansion aligns perfectly with QVC Group's stated strategic initiative to distribute live shopping content "everywhere customers are spending their time." With streaming platforms continuing to gain market share from traditional television, establishing early positioning on services like Philo represents forward-thinking distribution strategy.

For context, this adds to QVC Group's already impressive reach of over 200 million homes worldwide through various platforms. While the immediate revenue impact may be modest, the strategic value of establishing presence in the streaming ecosystem shouldn't be underestimated.

Live social shopping company QVC Group expands reach of QVC and HSN linear channels

WEST CHESTER, Pa., June 24, 2025 /PRNewswire/ -- QVC Group, a live social shopping company, today announced the launch of its QVC and HSN linear channels on Philo, a popular live TV streaming service with approximately 1.3 million paid subscribers. QVC and HSN are the first and only livestream shopping channels on the service. QVC and HSN are part of QVC Group, Inc. (NASDAQ: QVCGA, QVCGP).

QVC and HSN will be available on Philo's core subscription-based service as well as through its standalone free channel offering (FAST channels). The brands will offer Philo customers nearly 40 hours a day of live shoppable entertainment across both channels, featuring premier brands and fresh new products presented by celebrities, influencers and other interesting personalities. This includes popular shows such as QVC's "In the Kitchen with David" and HSN's "Gotta See G with Giuliana Rancic."

"With the launch of QVC and HSN, we are bringing Philo's viewers two distinct live shopping experiences, each highly entertaining and engaging in its own way, with its own products, programming and personalities," said David Apostolico, SVP, Chief Distribution Officer, QVC Group. "We look forward to welcoming new and existing customers to QVC and HSN via Philo, while providing yet another way to reach our fans wherever they are shopping."

QVC and HSN join 70+ top-rated channels on Philo, where viewers can stream live TV, explore a library of 80,000+ on-demand titles and enjoy unlimited DVR, premium add-ons, multi-device compatibility, and personalized profiles. For even more ways to watch, Philo also offers a standalone free service with 100+ FAST channels—no account required. Philo can be enjoyed at home, or on the go, using mobile phones, tablets, TVs, and desktops.

"As leaders in video commerce, QVC and HSN are natural fits with the entertainment, reality, celebrity-driven, and lifestyle content Philo users already love. We are happy to work with QVC and HSN to bring unique shoppable programming to our platform and viewers for the first time," said Adam Salmons, Head of Content and Business Development, Philo.

This launch reflects QVC Group's strategic initiative to drive live shopping content to everywhere customers are spending their time. QVC and HSN reach more than 200 million homes worldwide through 15 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailers also reach millions of customers via the QVC+ and HSN+ streaming experience, social platforms, websites, and mobile apps.

About QVC Group
QVC Group^SM is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.

QVC Group reaches more than 200 million homes worldwide via 15 television channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, Facebook, Instagram, TikTok, YouTube, Pinterest, websites, mobile apps, print catalogs, and in-store destinations.

QVC Group, Inc. (NASDAQ: QVCGA, QVCGP) is a Fortune 500 company with six leading retail brands – QVC^®, HSN^®, Ballard Designs^®, Frontgate^®, Garnet Hill^® and Grandin Road^® – and other minority interests. Headquartered in West Chester, Pa., QVC Group has team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China. For more information, visit qvcgrp.com, follow QVC Group on YouTube, or search "QVC Group" on LinkedIn.

QVC^® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram or X, follow QVC on Pinterest or YouTube, or search "QVC" on LinkedIn.

HSN^® takes shoppers on a journey – embracing the new, exploring untrodden paths and bringing shoppers a unique perspective that enriches their lives. HSN offers a curated assortment of exclusive products and top brand names in health and beauty, jewelry, home/lifestyle, fashion/accessories, and electronics and incorporates entertainment, personalities and industry experts to provide a unique shopping experience. HSN was founded nearly 50 years ago as the first shopping network and is based in St. Petersburg, Fla. To learn more, visit corporate.hsn.com, follow @HSN on Facebook, Instagram or X, follow HSN on Pinterest or YouTube, or search "HSN" on LinkedIn.

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SOURCE QVC Group

FAQ

What channels is QVC Group (NASDAQ: QVCGA) launching on Philo?

QVC Group is launching both QVC and HSN linear channels on Philo's streaming platform, becoming the first and only livestream shopping channels on the service.

How many hours of live shopping content will QVC and HSN offer on Philo?

QVC and HSN will offer nearly 40 hours per day of live shoppable entertainment across both channels on Philo.

What is the current reach of QVC and HSN's TV channels worldwide?

QVC and HSN reach more than 200 million homes worldwide through 15 TV channels, available on cable/satellite TV, free over-the-air TV, and digital livestreaming platforms.

How many paid subscribers does Philo have?

Philo has approximately 1.3 million paid subscribers who can access its live TV streaming service.

What shows will be available on QVC and HSN's Philo channels?

The channels will feature popular shows including 'In the Kitchen with David' on QVC and 'Gotta See G with Giuliana Rancic' on HSN, along with other content featuring celebrities and influencers.