QVC Champions a New "Age of Possibility" with Debut of 2025 Q50 Ambassadors at First-Ever TikTok Shop Super Brand Day
QVC (QVCGA) is set to host its first-ever TikTok Shop Super Brand Day on May 14, 2025, marking its second year of the Age of Possibility initiative. The event will feature an 8-hour livestream from Santa Monica, showcasing the 2025 Q50 ambassadors, including new additions Hoda Kotb, Carla Rockmore, and Kathy Hilton, alongside returning members Kathie Lee Gifford, Stacy London, and Barbara Costello.
The event follows QVC Group's milestone as the first U.S. retailer to launch a 24/7 live social shopping experience on TikTok Shop. The livestream will offer exclusive deals across beauty, fashion, home, and kitchen collections, featuring creator and celebrity-led content focused on women's empowerment and celebrating life's possibilities at any age.
QVC (QVCGA) ospiterà per la prima volta il TikTok Shop Super Brand Day il 14 maggio 2025, segnando il secondo anno dell'iniziativa Age of Possibility. L'evento prevede una diretta streaming di 8 ore da Santa Monica, con la partecipazione degli ambasciatori Q50 del 2025, tra cui le nuove aggiunte Hoda Kotb, Carla Rockmore e Kathy Hilton, insieme ai membri di ritorno Kathie Lee Gifford, Stacy London e Barbara Costello.
L'evento segue il traguardo di QVC Group come primo rivenditore statunitense a lanciare un'esperienza di shopping social live 24/7 su TikTok Shop. La diretta offrirà offerte esclusive nei settori bellezza, moda, casa e cucina, con contenuti guidati da creator e celebrità focalizzati sull'empowerment femminile e la celebrazione delle possibilità della vita a ogni età.
QVC (QVCGA) organizará su primer TikTok Shop Super Brand Day el 14 de mayo de 2025, marcando el segundo año de la iniciativa Age of Possibility. El evento contará con una transmisión en vivo de 8 horas desde Santa Mónica, presentando a los embajadores Q50 de 2025, incluyendo las nuevas incorporaciones Hoda Kotb, Carla Rockmore y Kathy Hilton, junto con los miembros que regresan Kathie Lee Gifford, Stacy London y Barbara Costello.
Este evento sigue el hito de QVC Group como el primer minorista en EE. UU. en lanzar una experiencia de compra social en vivo 24/7 en TikTok Shop. La transmisión ofrecerá ofertas exclusivas en belleza, moda, hogar y cocina, con contenido liderado por creadores y celebridades enfocado en el empoderamiento femenino y en celebrar las posibilidades de la vida a cualquier edad.
QVC (QVCGA)는 2025년 5월 14일에 첫 TikTok Shop 슈퍼 브랜드 데이를 개최하며 Age of Possibility 이니셔티브의 2주년을 맞이합니다. 이번 행사는 산타모니카에서 8시간 동안 라이브 스트리밍으로 진행되며, 2025년 Q50 홍보대사로 새롭게 합류한 호다 콧브, 칼라 록모어, 캐시 힐튼과 함께 기존 멤버인 캐시 리 기포드, 스테이시 런던, 바바라 코스텔로가 참여합니다.
이번 행사는 QVC 그룹이 미국 최초로 TikTok Shop에서 24시간 연중무휴 라이브 소셜 쇼핑 경험을 선보인 이정표를 기념합니다. 라이브 스트리밍에서는 뷰티, 패션, 홈, 주방 컬렉션 전반에 걸쳐 독점 할인 혜택을 제공하며, 여성의 권한 강화와 모든 연령대에서 삶의 가능성을 축하하는 크리에이터 및 셀러브리티 주도의 콘텐츠가 포함됩니다.
QVC (QVCGA) organisera son tout premier TikTok Shop Super Brand Day le 14 mai 2025, marquant la deuxième année de l'initiative Age of Possibility. L'événement proposera un livestream de 8 heures depuis Santa Monica, mettant en avant les ambassadeurs Q50 de 2025, avec les nouvelles recrues Hoda Kotb, Carla Rockmore et Kathy Hilton, ainsi que les membres de retour Kathie Lee Gifford, Stacy London et Barbara Costello.
Cette manifestation fait suite à l'étape importante franchie par le groupe QVC, premier détaillant américain à lancer une expérience d'achat social en direct 24h/24 et 7j/7 sur TikTok Shop. Le livestream offrira des offres exclusives dans les domaines de la beauté, de la mode, de la maison et de la cuisine, avec des contenus animés par des créateurs et célébrités, axés sur l'autonomisation des femmes et la célébration des possibilités de la vie à tout âge.
QVC (QVCGA) wird am 14. Mai 2025 seinen allerersten TikTok Shop Super Brand Day veranstalten und damit das zweite Jahr der Age of Possibility-Initiative feiern. Die Veranstaltung umfasst einen 8-stündigen Livestream aus Santa Monica, bei dem die Q50-Botschafter 2025 vorgestellt werden, darunter die neuen Mitglieder Hoda Kotb, Carla Rockmore und Kathy Hilton sowie die zurückkehrenden Mitglieder Kathie Lee Gifford, Stacy London und Barbara Costello.
Die Veranstaltung folgt auf den Meilenstein der QVC Group als erster US-Einzelhändler, der eine 24/7 Live-Social-Shopping-Erfahrung auf TikTok Shop gestartet hat. Der Livestream bietet exklusive Angebote aus den Bereichen Schönheit, Mode, Wohnen und Küche und enthält von Creatorn und Prominenten geleitete Inhalte, die sich auf die Stärkung von Frauen und die Feier der Möglichkeiten des Lebens in jedem Alter konzentrieren.
- First U.S. retailer to launch 24/7 live social shopping on TikTok Shop
- Expansion into modern social commerce platform with TikTok partnership
- Strategic collaboration with high-profile celebrities and influencers
- None.
The May 14 Livestream Event Unveils 2025 Q50 Class with Hoda Kotb, Kathy Hilton & More
On Wednesday, May 14 in Santa Monica, a city known for its creative community, QVC and TikTok will bring together new and returning Q50 ambassadors, TikTok creators, and brand partners for a live shopping event unlike any other. The day's creator and celebrity-led content is designed to put women at the center of a modern retail experience—built just for her. Newly joining the Q50—a collective of inspiring women who show that life only gets better with age—are Hoda Kotb, Carla Rockmore, and Kathy Hilton, alongside returning ambassadors including Kathie Lee Gifford, Stacy London, and Barbara "Babs" Costello, just to name a few. See all the new Q50 here.
The event will feature inspiring speakers spotlighting women who are boldly redefining what's possible in their next chapter. There will also be immersive on-site experiences, a red-carpet entrance, and appearances by Q50 ambassadors, QVC hosts, partners and friends. While QVC is streaming live on TikTok Shop around the clock, this special livestream from Santa Monica offers an engaging 8-hour experience. Viewers will discover new product releases and can take advantage of event-only deals across curated QVC collections, including beauty, fashion, home, and kitchen—all exclusively available on QVC's TikTok Shop.
"The Age of Possibility is not a mission for just one group...it's a universal feeling," said Annette Dunleavy, VP of Brand Marketing at QVC Group and Q50 Ambassador. "As many modern women turn to social media, like TikTok, for inspiration and connection, we are meeting them where they are with what they need - showing that style, relevance, and transformation is ageless."
"You know I love the phrase 'right on time,' and becoming part of the Q50 is exactly that," said Hoda Kotb, Journalist and New Q50 Ambassador. "It's awesome to be involved with all the amazing women QVC has brought together. I'm honored and excited to soak up the wisdom and energy these remarkable ladies have to offer. I can tell the Q50 will be a great community to rely on for motivation, inspiration, and support!"
QVC fans and shoppers can tune into the specialty content on May 14, starting at 10 a.m. PT/1 p.m. ET on @QVC on the TikTok app to shop exclusive deals, find trending products, and you'll never know who will drop by to say hello.
To learn more about the Age of Possibility and the new QVC's Q50 ambassadors, visit QVC.com.
About QVC
QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, Facebook, Instagram, TikTok, YouTube, Pinterest, websites and mobile apps. Based in
QVC Group, Inc. (NASDAQ: QVCGA, QVCGB, QVCGP) is a Fortune 500 company with six leading retail brands – QVC, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – and other minority interests. QVC Group is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. For more information, visit qvcgrp.com or follow QVC Group on YouTube or LinkedIn.
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