FERRARI RENEWS ITS PARTNERSHIP WITH PHILIP MORRIS INTERNATIONAL

Rhea-AI Summary

Ferrari (NYSE: RACE) announced a renewed multi-year partnership with Philip Morris International (NYSE: PM), signed December 3, 2025 and effective January 1, 2026. The agreement names Philip Morris International as a Premium Partner of Scuderia Ferrari HP and a Series Partner of the Ferrari Challenge Trofeo Pirelli. The companies said the renewal continues a collaboration that has lasted more than 50 years.

The announcement confirms a signed partnership agreement between Ferrari S.p.A., its Italian subsidiary, and Philip Morris International, with the new terms taking effect at the start of 2026.

Maranello (Italy), December 3, 2025 – Ferrari N.V. (NYSE/EXM: RACE) (“Ferrari” or “the Company”) announced today that Ferrari S.p.A., its wholly-owned Italian subsidiary, has renewed and strengthened its multi-year partnership with Philip Morris International (NYSE: PM).

Under the agreement – signed today and taking effect on January 1, 2026 – Philip Morris International becomes a Premium Partner of Scuderia Ferrari HP and a Series Partner of the Ferrari Challenge Trofeo Pirelli, continuing a collaboration that has spanned more than 50 years. 

For further information:
Media Relations
tel.: +39 0536 949337
Email: media@ferrari.com

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FAQ

What did Ferrari (RACE) announce on December 3, 2025 about Philip Morris International (PM)?

Ferrari announced a signed multi-year renewal making Philip Morris International a Premium Partner of Scuderia Ferrari HP and Series Partner of the Ferrari Challenge, effective Jan 1, 2026.

When does the renewed Ferrari and Philip Morris International partnership take effect for RACE shareholders?

The agreement is effective January 1, 2026 according to the December 3, 2025 announcement.

How long has Ferrari partnered with Philip Morris International before the 2025 renewal?

The companies said the collaboration has spanned more than 50 years prior to this renewal.

Which Ferrari entities signed the partnership with Philip Morris International in 2025?

Ferrari S.p.A., the company’s wholly-owned Italian subsidiary, signed the agreement on behalf of Ferrari.

What roles will Philip Morris International hold under the renewed Ferrari agreement?

Philip Morris International will be a Premium Partner of Scuderia Ferrari HP and a Series Partner of the Ferrari Challenge Trofeo Pirelli.