FERRARI RENEWS ITS PARTNERSHIP WITH PHILIP MORRIS INTERNATIONAL
Rhea-AI Summary
Ferrari (NYSE: RACE) announced a renewed multi-year partnership with Philip Morris International (NYSE: PM), signed December 3, 2025 and effective January 1, 2026. The agreement names Philip Morris International as a Premium Partner of Scuderia Ferrari HP and a Series Partner of the Ferrari Challenge Trofeo Pirelli. The companies said the renewal continues a collaboration that has lasted more than 50 years.
The announcement confirms a signed partnership agreement between Ferrari S.p.A., its Italian subsidiary, and Philip Morris International, with the new terms taking effect at the start of 2026.
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News Market Reaction
On the day this news was published, RACE gained 1.88%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
RACE was down 3.01% pre-news while key auto peers like GM, F, HMC, STLA, and LI showed positive moves between 0.34% and 1.83%, indicating stock-specific weakness rather than a sector-wide move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 09 | Buyback update | Positive | -2.0% | Reported additional repurchases under multi-year buyback tranche at detailed prices. |
| Dec 03 | Credit facility | Positive | +1.9% | Announced new EUR 350 million unsecured revolving credit facility with lower cost. |
| Dec 03 | Strategic partnership | Positive | +1.9% | Renewed multi-year partnership making Philip Morris a Premium and Series Partner. |
| Dec 01 | Buyback update | Positive | -1.3% | Detailed Eighth Tranche buybacks and cumulative program totals since July 2022. |
| Nov 24 | Buyback update | Positive | -2.0% | Reported progress on Euro 360 million tranche within ~Euro 2 billion program. |
Recent buyback updates often saw negative next-day moves, while financing and partnership announcements tended to align with modest positive reactions.
Over late 2025, Ferrari reported multiple buyback updates and financing and partnership agreements. Buyback reports on Nov 24, Dec 1, and Dec 9 detailed sizable repurchases but were followed by negative 24-hour moves between roughly -1.3% and -2.0%. In contrast, the new EUR 350 million revolving credit facility and this renewed Philip Morris partnership on Dec 3 each coincided with a +1.88% reaction, suggesting markets responded more favorably to capital structure and strategic partnership news than to routine buyback reports.
Market Pulse Summary
This announcement extends Ferrari’s collaboration with Philip Morris International, with the new terms effective from January 1, 2026 and continuing a relationship spanning more than 50 years. Within recent months Ferrari has similarly renewed or added multi-year partnerships across technology and logistics. Investors monitoring this news may focus on how such premium and series partnerships support Ferrari’s racing and brand platforms over time, in the context of a share price currently positioned below its long-term moving average.
AI-generated analysis. Not financial advice.
Maranello (Italy), December 3, 2025 – Ferrari N.V. (NYSE/EXM: RACE) (“Ferrari” or “the Company”) announced today that Ferrari S.p.A., its wholly-owned Italian subsidiary, has renewed and strengthened its multi-year partnership with Philip Morris International (NYSE: PM).
Under the agreement – signed today and taking effect on January 1, 2026 – Philip Morris International becomes a Premium Partner of Scuderia Ferrari HP and a Series Partner of the Ferrari Challenge Trofeo Pirelli, continuing a collaboration that has spanned more than 50 years.
For further information:
Media Relations
tel.: +39 0536 949337
Email: media@ferrari.com
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FAQ
What did Ferrari (RACE) announce on December 3, 2025 about Philip Morris International (PM)?
When does the renewed Ferrari and Philip Morris International partnership take effect for RACE shareholders?
How long has Ferrari partnered with Philip Morris International before the 2025 renewal?
Which Ferrari entities signed the partnership with Philip Morris International in 2025?
What roles will Philip Morris International hold under the renewed Ferrari agreement?
