FERRARI TO PARTNER WITH RAKUTEN

Ferrari’s Italian subsidiary enters a new partnership with global tech group Rakuten, set to start at the beginning of 2027.

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Ferrari (RACE) has signed a partnership agreement with Rakuten Group, a global technology company, effective January 1, 2027.

The agreement was entered into by Ferrari S.p.A., the wholly owned Italian subsidiary of Ferrari N.V., and Rakuten Group, Inc., headquartered in Japan.

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09/17/2026 - 01:54 AM

Maranello (Italy), September 17, 2026 – Ferrari N.V. (NYSE/EXM: RACE) announces that Ferrari S.p.A., wholly-owned Italian subsidiary of Ferrari N.V., today has signed a partnership agreement with Rakuten Group, Inc., a global technology company, that will be effective from January 1, 2027.

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