Artificial intelligence (AI) is technology that enables machines to mimic human thinking and learning, allowing them to analyze information, recognize patterns, and make decisions. For investors, AI matters because it can improve how businesses operate, create new products, or identify opportunities faster and more accurately than humans alone, potentially impacting company success and market trends.
agentic workflowstechnical
Agentic workflows are sequences of tasks where software 'agents' act on their own to move information, make routine decisions, and trigger actions across computer systems with minimal human hand-holding. For investors, they matter because they can cut labor and processing time much like replacing a row of manual cashiers with self‑serving kiosks, improving margins and speed but also introducing new operational, security and regulatory risks that can affect costs, reliability and compliance.
data collaboration networktechnical
A data collaboration network is a system that lets multiple organizations share and analyze data together without giving away full control of their own information, much like neighbors pooling tools in a locked shed while keeping keys to their own houses. For investors, these networks can speed product development, reveal new market signals, reduce duplicate work, and create revenue or cost savings — all of which can affect growth prospects and competitive position.
cross-channel analyticstechnical
Cross-channel analytics tracks and combines customer interactions across different places—websites, mobile apps, email, social media, call centers and physical stores—to build a single picture of how people find, engage with and buy from a business. For investors it reveals which sales and marketing activities actually drive revenue and repeat customers, like stitching together multiple camera angles to see which plays produce goals, helping assess growth prospects and marketing efficiency.
ai agentstechnical
AI agents are computer programs designed to perform tasks or make decisions automatically, often by learning from data and adapting to new information. They act like virtual assistants or robots that can handle complex activities without human intervention, which can help businesses and individuals save time and improve efficiency. For investors, AI agents matter because they can enhance decision-making and automate processes that influence markets and financial outcomes.
ai chat enginetechnical
An AI chat engine is a software system that uses artificial intelligence to understand questions and generate human-like responses, functioning like a digital assistant or automated receptionist for text-based conversations. Investors care because it can boost productivity, customer engagement and product value, while also creating new revenue streams and cost savings; at the same time it introduces accuracy, privacy and regulatory risks that can affect a company's reputation and finances.
agenticallytechnical
Acting 'agentically' means behaving with initiative and independent decision-making, where a person or organization takes purposeful action rather than just following instructions or reacting to circumstances. For investors this matters because agentic behavior—like management proactively pursuing strategy, responding to problems, or seeking opportunities—can signal leadership, adaptability, and a higher chance of achieving goals; think of it as a captain steering the ship rather than drifting with the tide.
custom segmentstechnical
Custom segments are tailored groupings of a business’s products, customers, regions, or operations that a company or analyst defines instead of using standard categories. They matter to investors because they show where revenue and risk really come from—like organizing a closet by how often you wear items rather than by type—helping pinpoint growth drivers, compare performance more meaningfully, and uncover strengths or weaknesses that aggregate numbers can hide.
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SAN FRANCISCO--(BUSINESS WIRE)--
LiveRamp (NYSE: RAMP), the leader in data collaboration, today announced a strategic partnership with Akkio, the AI infrastructure that powers agentic workflows for the media ecosystem, to bring Akkio’s best-in-class AI tooling to LiveRamp’s data collaboration network. Agencies and brands using Akkio will be able to leverage Akkio’s AI capabilities in LiveRamp’s platform, including surfacing media measurement insights from LiveRamp in natural language, making cross-channel analytics accessible to every team, not just technical ones.
“LiveRamp is committed to enabling better performance with AI, through adoption of AI agents and tools, as well as enabling maximum flexibility and usability of these tools across the ecosystem,” said Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, International, at LiveRamp. “Solutions like Akkio democratize insights for nontechnical users, including more agency user skillsets, accelerating marketers’ abilities to distill insights, adjust strategies, and make more efficient and performant marketing investments.”
Akkio’s AI chat engine will integrate directly with measurement reports in LiveRamp’s platform, enabling marketers to interrogate data conversationally, with results tailored to each client. In addition, marketers will also be able to leverage other Akkio use cases, including their ability to agentically surface high-quality recommendations and curate custom segments.
“We are excited to extend our relationship with key partners throughout the ecosystem. LiveRamp is a trusted, foundational platform for the industry, and together we are making its data more accessible and actionable for agency and brand teams,” said Jon Reilly, CEO and Co-Founder, Akkio.
This partnership adds Akkio's AI infrastructure as a foundational layer in LiveRamp's growing agentic ecosystem, powering end-to-end marketing workflows. LiveRamp’s data collaboration network is essential for connecting every signal, agent, surface, and channel to fuel AI-powered marketing that drives exponentially better performance. Read more about our most recent updates here.
About LiveRamp
LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.
LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.
About Akkio
Akkio provides the AI infrastructure that powers and automates workflows across your organization. Embedded in your cloud environment, Akkio transforms data into intelligent workflows that help teams move faster, make better decisions, and deliver results in minutes instead of days. For more information, visit akkio.com.
