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LiveRamp Holdings, Inc. reports developments for a data collaboration technology company serving marketers, media owners, advertisers, platforms, publishers, data providers, and commerce media networks. Recurring updates cover financial results, platform capabilities, privacy-focused identity resolution, clean room infrastructure, and AI-enabled measurement for marketing performance.
Company news also includes integrations and partnerships involving LiveRamp Marketplace, Conversions API (CAPI) Hub, RampID, and data onboarding workflows. These announcements describe how LiveRamp connects first-party data across advertising and media ecosystems while supporting audience activation, attribution, modeling, and cross-channel analytics.
Trialbee has partnered with LiveRamp to enhance patient recruitment in clinical trials. This innovative collaboration is aimed at identifying and engaging potential trial participants using LiveRamp's extensive data connectivity platform, ensuring a privacy-centric approach. By leveraging advanced data science, Trialbee seeks to overcome recruitment inefficiencies that often lead to trial delays. The partnership promises to improve patient engagement throughout the trial process, potentially leading to quicker enrollment and better outcomes.
Nativo has announced a strategic partnership with LiveRamp (NYSE: RAMP) to enhance people-based addressability for advertisers across the open web. This integration allows advertisers to leverage comprehensive consumer datasets for improved targeting, measurement, and monetization. With LiveRamp's Authenticated Traffic Solution, Nativo will enable publishers to connect addressable inventory to advertiser demand, ensuring consumers maintain control over their data. The collaboration aims to maximize engagement and drive revenue while adapting to the phasing out of third-party cookies.
LiveRamp (NYSE: RAMP) has partnered with Kinetiq to enhance TV ad measurement by unifying paid, earned, and owned impressions at the household level. This partnership allows advertisers to gain a comprehensive view of their investments across platforms. Utilizing Kinetiq's extensive ad catalog, LiveRamp's Data Plus Math solution aims to improve accuracy in connecting ad exposure data to outcomes, optimizing ROI, and enabling better insights into TV audiences. This collaboration marks a significant step towards redefining TV attribution for brands and media owners.
LiveRamp (NYSE: RAMP) has announced that its President and CFO, Warren Jenson, will present at the Stephens Annual Investment Conference on November 16, 2020, at 9:00 a.m. PT / 12:00 p.m. ET. This virtual conference will provide an opportunity for investors to gain insights into LiveRamp’s data connectivity platform. Interested parties can access the event and supporting materials via a webcast and an archived replay on the investor relations website.
LiveRamp (NYSE: RAMP) has appointed Kamakshi Sivaramakrishnan to its board of directors. Previously the CEO and co-founder of Drawbridge, Sivaramakrishnan leads the integration and identity charter at LinkedIn after Drawbridge's acquisition by Microsoft in 2019. Her experience includes significant contributions to identity solutions and mobile advertising technology. CEO Scott Howe highlighted her leadership and innovation, noting her potential to enhance LiveRamp's identity infrastructure for a trusted ecosystem. Sivaramakrishnan is recognized as a leading figure in technology and holds advanced degrees in electrical engineering.
LiveRamp (NYSE: RAMP) announced a partnership with The Trade Desk (NASDAQ: TTD) to enhance addressable advertising and measurement across multiple channels, utilizing the Unified ID 2.0. This collaborative effort aims to improve ad targeting while phasing out third-party cookies. The integration will enable publishers to access LiveRamp’s identifier through The Trade Desk’s platform, leading to heightened media efficiency and ROI. Over 215 publishers, including top US Comscore entities, have adopted LiveRamp's Authenticated Traffic Solution (ATS), which positions both companies to thrive in a privacy-focused advertising landscape.
LiveRamp (NYSE: RAMP) announced that its fiscal year 2021 second quarter earnings release will be issued on November 9, after market close. A conference call will follow at 1:30 p.m. PT to discuss the results. Interested parties can register via the provided link, where they will receive dial-in information upon registration. The call will also be available via a live webcast, accessible through the Investor Relations website. LiveRamp is recognized as the leading data connectivity platform, enabling effective data use for improved customer experiences and business outcomes.