HubOne Selects Ribbon's PSX to Unify Voice Traffic Across Its Applications

Rhea-AI Summary

Ribbon Communications (Nasdaq:RBBN) announced that French operator and integrator Hub One has selected Ribbon's PSX Policy and Routing Engine as the core call routing platform for its voice traffic. According to Ribbon, PSX will unify multiple communications environments, including unified communications, private 4G/5G, contact center and SIP trunks, to support Hub One's evolving voice services.

PSX provides centralized policy and call routing, enabling functions such as priority assignment, admission control, least cost routing, QoS routing, toll-free routing, number translation and call validation to mitigate spoofing and robocalls. Ribbon states that its distributed deployment model is designed to enhance resiliency and reduce the cost of managing routing and policy across many sites.

News Market Reaction – RBBN

-1.83%

2 alerts

-1.83% Session close to close

+7.1% Peak Tracked

$412.17M Market Cap

0.7x Rel. Volume

In the Jul 16 session, RBBN declined 1.83%, reflecting a mild negative market reaction. Argus tracked a peak move of +7.1% during that session. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

Placed alongside recent history, this Hub One PSX deployment joins a run of product and partnership ...

Analysis

Placed alongside recent history, this Hub One PSX deployment joins a run of product and partnership news that has produced mixed reactions, from -6.94% to +5.41%. With short interest described as low, investors may focus on deal flow durability as a key risk and watch upcoming earnings for confirmation.

Historical Context

5 past events · Latest: Jul 14 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 14	Earnings date notice	Neutral	-6.4%	Scheduled Q2 2026 results release and post-close conference call details.
Jun 30	Infrastructure partnership	Positive	+5.4%	Partnership with MGW to support BEAD-funded rural broadband expansion.
Jun 18	Voice upgrade deal	Positive	-2.7%	Expanded Comporium partnership to modernize its voice infrastructure using Ribbon IP platform.
Jun 09	Product introduction	Positive	-6.9%	Launch of Network in a Box solutions for rapid deployment in rugged environments.
May 14	Cloud contact deal	Positive	+1.1%	Salesforce adoption of SBC CNe and PSX to power Agentforce Contact Center.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent product and partnership announcements have produced mixed share reactions, with several seemingly positive releases followed by notable declines.

Key Terms

sip trunks, least cost routing, quality of service

3 terms

sip trunks technical

"including unified communications, private 4G/5G, contact center, or SIP trunks."

A SIP trunk is a virtual phone connection that uses internet protocols to carry voice and other real-time communications between a business and the public phone network, replacing traditional physical phone lines. Think of it like switching from mailed letters to email for phone calls: it bundles many call channels over a single internet link, affecting a company’s communication costs, scalability, redundancy, and how easily it adds or moves phone capacity.

least cost routing technical

"address least cost routing (LCR), quality of service (QoS) routing, toll-free"

Least cost routing is a system that automatically chooses the cheapest available path to carry a call, data session, or payment by comparing multiple networks, carriers or clearing routes in real time while still meeting quality needs. Investors care because it lowers a company's ongoing service costs and can boost profit margins and cash flow without raising prices, similar to a driver picking the cheapest gas station that’s still convenient and reliable.

quality of service technical

"least cost routing (LCR), quality of service (QoS) routing, toll-free"

A measure of how well a company delivers its services to customers, usually judged by reliability, speed, accuracy, uptime, and response or resolution times. Like judging a restaurant by the food, speed, and friendliness of staff, it signals whether customers get what they expect and how often problems occur. Quality of service matters to investors because it influences revenue, customer retention, operating costs, regulatory compliance, and a company’s reputation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Supports evolving voice services and long term network strategy

PLANO, Texas, July 16, 2026 /PRNewswire/ -- Ribbon Communications Inc. (Nasdaq: RBBN), a global leader in real-time communications technology and IP optical networking solutions, today announced that Hub One, one of France's leading operators and integrators connecting, digitalizing and protecting businesses and public organizations, has selected Ribbon's PSX Policy and Routing Engine to serve as the core call routing engine for its voice traffic. This announcement highlights Ribbon's continued momentum in delivering differentiated, software-driven solutions for service providers and enterprises worldwide.

"Ribbon's solution helps us transform the way businesses and critical infrastructures connect and innovate on a daily basis," said Khalid OUDASSI, deputy head infrastructure from Hub One. "PSX is unique in its ability to connect disparate elements of our communications environment, including unified communications, private 4G/5G, contact center, or SIP trunks. It delivers a competitive advantage by enabling us to create a seamless experience for our customers as they migrate their communications services to HubOne."

A centralized policy and call routing engine, Ribbon's PSX enables service providers to assign priority, offer admission control, address least cost routing (LCR), quality of service (QoS) routing, toll-free number routing, and number translation services. It also provides call validation services to mitigate call spoofing and robocalls, while its distributed deployment model assures resiliency and eliminates the expense of creating, maintaining, and synchronizing routing and policy across hundreds or thousands of sites and network elements. 

"This deployment marks a significant expansion of our relationship with Hub One," said Christian Erbe, Head of EMEA Sales Ribbon. "Our solution uniquely delivers the advanced policy control, resilience, and scalability needed for the large, complex voice environments HubOne excels in."

About Ribbon
Ribbon Communications (Nasdaq: RBBN) delivers secure cloud communications and IP and optical networking solutions to service providers, enterprises and critical infrastructure sectors globally. We engage deeply with our customers, helping them modernize their networks for improved competitive positioning and business outcomes in today's smart, always-on and data-hungry world. Our end-to-end portfolio of communications software and IP Optical networking solutions delivers superior value and innovation by leveraging cloud-native architectures, automation and analytics tools, and leading-edge security. We maintain a keen focus on our commitments to Environmental, Social, and Governance (ESG) matters, offering an annual Sustainability Report to our stakeholders. To learn more about Ribbon, please visit rbbn.com

About Hub One

Hub One is a digital technology operator serving enterprises and public sector organizations. A recognized player in digital transformation for demanding environments, the company relies on three complementary areas of expertise: telecommunications — including the operation of France's largest private professional 4G/5G network — traceability, and cybersecurity through its subsidiary SysDream.

Hub One designs, deploys, and operates reliable and secure solutions, with end-to-end control from networks and infrastructure to business applications and services.

With a nationwide presence and more than 10 regional offices, Hub One employs over 600 people and serves more than 5,000 customers. Hub One is a company of Groupe ADP and a wholly owned subsidiary of Aéroports de Paris SA.

For more information, visit: https://www.hubone.fr/

Important Information Regarding Forward-Looking Statements
The information in this release contains forward-looking statements regarding future events that involve risks and uncertainties. All statements other than statements of historical facts contained in this release, including those regarding the expected benefits from use of Ribbon Communication's products, are forward-looking statements. The actual results of Ribbon Communications may differ materially from those contemplated by the forward-looking statements. For further information regarding risks and uncertainties associated with Ribbon Communications' business, please refer to the "Risk Factors" section of Ribbon Communications' most recent annual or quarterly report filed with the SEC. Any forward-looking statements represent Ribbon Communications' views only as of the date on which such statement is made and should not be relied upon as representing Ribbon Communications' views as of any subsequent date. While Ribbon Communications may elect to update forward-looking statements at some point, Ribbon Communications specifically disclaims any obligation to do so.

Investor Contact
+1 (978) 614-8050
ir@rbbn.com

Media Contact
Catherine Berthier
+1 (646) 741-1974
cberthier@rbbn.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/hubone-selects-ribbons-psx-to-unify-voice-traffic-across-its-applications-302826997.html

SOURCE Ribbon Communications Inc.

FAQ

What did Hub One announce with Ribbon Communications (Nasdaq:RBBN) on July 16, 2026?

Hub One selected Ribbon Communications’ PSX Policy and Routing Engine as the core call routing engine for its voice traffic. According to Ribbon, this deployment expands their relationship and supports Hub One’s strategy for evolving voice services and complex communications environments.

What is Ribbon Communications’ PSX Policy and Routing Engine used for by Hub One (RBBN)?

Ribbon’s PSX serves as a centralized policy and call routing engine for Hub One’s voice traffic. According to Ribbon, it manages priority, admission control, least cost routing, QoS routing, toll-free routing, and number translation across diverse communications applications and network elements.

How will Ribbon’s PSX benefit Hub One customers, according to Ribbon Communications (RBBN)?

Ribbon states PSX helps create a seamless experience as customers migrate communications services to Hub One. According to Ribbon, it connects unified communications, private 4G/5G, contact center and SIP trunks, supporting businesses and critical infrastructures with integrated, software-driven voice services.

What security and fraud-mitigation features does Ribbon’s PSX offer Hub One (RBBN)?

Ribbon’s PSX provides call validation services designed to mitigate call spoofing and robocalls for Hub One. According to Ribbon, its distributed deployment model also enhances resiliency while centralizing policy and routing control across many network sites and elements.

How does Ribbon’s PSX support Hub One’s long-term network strategy for voice services?

Ribbon indicates PSX supports Hub One’s evolving and large-scale voice environments through advanced policy control and scalability. According to Ribbon, centralized routing plus distributed deployment aim to simplify management, reduce costs, and provide resilience across hundreds or thousands of sites.

Which types of networks and applications will Hub One unify using Ribbon’s PSX (RBBN)?

Hub One will use PSX to connect disparate elements such as unified communications, private 4G/5G, contact center platforms, and SIP trunks. According to Ribbon, this unification enables a more seamless, integrated communications experience for Hub One’s enterprise and public-sector customers.