Rubrik Deepens Commitment to MSP-Operated Cyber Resilience with Program and Platform Innovations

Key Terms

managed service providers technical

Managed service providers are companies that take ongoing responsibility for running and maintaining another business’s IT, security, cloud or related functions for a regular fee, handling monitoring, updates and helpdesk support. For investors, they matter because their subscription-style contracts can create steady, predictable revenue and higher customer retention—similar to hiring a building superintendent who keeps systems running so the owner avoids surprise breakdowns and costly downtime.

consumption-based licensing financial

A consumption-based licensing model charges customers based on how much they actually use a product or service, similar to paying for electricity by the kilowatt-hour rather than a flat monthly fee. Investors watch this model because it can drive faster growth when usage rises, make revenue more variable and harder to predict, and signal whether customers find the product essential enough to increase spending over time.

ransomware technical

Ransomware is malicious software that locks or encrypts a company’s computer files and systems, then demands payment for their release — like a thief changing the locks on a business and asking for a ransom. It matters to investors because attacks can halt operations, trigger large cleanup costs, damage customer trust, lead to regulatory fines or legal claims, and reduce future revenue, all of which can hurt a company’s financial value.

hybrid tenancy models technical

A hybrid tenancy model mixes traditional long-term leases with shorter, flexible or shared-use arrangements in the same property portfolio, such as combining standard office or retail leases with coworking, pop-up spaces, or short-term contracts. For investors it matters because this mix changes how steady and predictable income is, how quickly a landlord can respond to demand shifts, and the risk of vacancies—think of it as blending a stable monthly subscription with on-demand rentals.

immutable protection technical

Immutable protection is a safeguard—created by law, contract, or technology—that cannot be changed or undone later, giving lasting certainty about a right, record, or restriction. For investors, it matters because such permanence reduces the risk that future management, regulators, or third parties can alter key terms or data, which helps when valuing assets or judging how secure an investment is; think of it like a notarized, time‑stamped lockbox for important rights or records.

as-a-service technical

An "as-a-service" model delivers a product or capability over the internet on a subscription or pay-per-use basis instead of selling it as a one-time purchase. For investors, this matters because it tends to create predictable, recurring revenue, easier scaling, and clearer customer retention trends—similar to renting a car when you want it rather than buying and maintaining one yourself, which affects valuation and cashflow stability.

New MSP tiers, PayGo economics, and the Rubrik Verified™ designation reinforce scalable, enterprise-ready delivery of cyber resilience

PALO ALTO, Calif.--(BUSINESS WIRE)-- Rubrik (NYSE: RBRK), the Security and AI Operations Company, today announced new innovations across its Rubrik Security Cloud platform and partner program designed specifically for Managed Service Providers (MSPs). The innovations introduce MSP-specific benefit tiers, consumption-based licensing, incident reinforcement, an earned operational maturity designation, and purpose-built capabilities that enable partners to build, launch, and quickly scale profitable, managed data protection and cyber resiliency services.

The global MSP market for data protection and cyber recovery services is projected to reach $258 billion by 2027 as enterprises face escalating cyber threats, compliance requirements, and talent shortages. Organizations are increasingly turning to MSPs to deliver the specialized expertise, 24/7 operations, and resilient infrastructure they cannot build and manage internally. New innovations from Rubrik address this explosive growth opportunity by providing MSPs with the program, pricing flexibility, and platform capabilities required to capture market share profitably.

“Cyber resilience has shifted from a model of transactional participation to continuous execution. Enterprises face the challenges of talent scarcity, regulatory requirements, hybrid complexity, and increased accountability, which puts MSPs front and center to meet growing demand,” said Alok Agrawal, Chief Solutions Officer at Rubrik. “Rubrik leads the industry and provides MSPs with a robust foundation that speeds and scales their cyber resilience services."

New Program and Platform Innovations:

• Improved Economics: Rubrik MSP PayGo removes upfront barriers, enabling partners to start with zero minimums and transition to contractual scale as they grow.
• Rapid Incident Response: 24/7 expert support from the Rubrik Ransomware Response Team.
• Modernized MSP Framework: A new partner tiering structure for MSPs, reflecting different levels of commitment and performance standards.
• Rubrik Verified: An earned designation recognizing MSPs with verified operational maturity and reducing buyer friction in enterprise evaluations.

In addition, Rubrik will support hybrid tenancy models with unified control through the MSP Console, providing centralized oversight and governance across environments.

"As organizations continue to transition from capital-heavy deployments to consumption-based models, services allow organizations to scale protection instantly without managing physical capacity. Heads of I&O must adopt services to achieve centralized management, uniform data protection and to drive operational cost-efficiencies." (The Future of Backup and Data Protection Is Services; Gartner®, Inc., February 25, 2026. GARTNER is a trademark of Gartner, Inc. and/or its affiliates.)

New MSP program capabilities are live now. Rubrik Verified will be available in Summer 2026.

Industry Perspective

“Faced with a ransomware event, the ability to quickly execute on restoring from last known good restoration points is the difference between resilience and failure,” said Alvaro Gonzalez, VP of Global Alliances at Assured Data Protection. “Our ability to deliver a hybrid tenant model, spanning devices that the customer has previously purchased from a VAR and as-a-service offerings from Assured gives customers the options to focus on their critical business outcomes instead of licensing models.”

“Cyber resilience isn’t proven by the tools you buy. It’s proven by the outcomes you can deliver under pressure. Customers want recovery that is repeatable, isolated where needed, and runs 24/7 by a team that’s done it before,” said James Harris, CEO of Harbor Solutions.

“When a ransomware event unfolds, there is no margin for hesitation,” said Mark Martinet, Technology Senior Vice President of Strategic Alliance Partnerships at Rackspace. “The evolution of the Rubrik Transform Partner Program strengthens our ability to deliver operational cyber resilience at scale and ensures our joint offerings provide customers with industry leading recovery capabilities that sustain business continuity.”

For more information on how Rubrik enables MSPs to build, operate, and scale cyber resilience services, visit here.

SAFE HARBOR STATEMENT: Any unreleased services or features referenced in this document are not currently available and may not be made generally available on time or at all, as may be determined in our sole discretion. Any such referenced services or features do not represent promises to deliver, commitments or obligations of Rubrik, Inc. and may not be incorporated into any contract. Customers should make their purchase decisions based upon services and features that are currently generally available.

About Rubrik

Rubrik (NYSE: RBRK) is the Security and AI Operations Company. The company's data security platform secures and recovers data from cyber threats and operational disruptions. Rubrik has been recognized as a Leader in the Gartner® Magic Quadrant™ for Enterprise Backup and Recovery Software Solutions for two consecutive years and is trusted by over 6,600+ customers across the globe, including world-renowned enterprises and government organizations. For more information, visit www.rubrik.com and follow @rubrikInc on X (formerly Twitter).

View source version on businesswire.com: https://www.businesswire.com/news/home/20260318849581/en/

Media Contact

Meghan Fintland

Head of Global PR

925.785.9192

press@rubrik.com

Source: Rubrik