Rubrik Delivers Industry’s First-of-its-Kind DSPM Everywhere Securing Data Wherever it Lives

Rhea-AI Summary

Rubrik Enterprise Proactive Edition (EPE) is now generally available, offering Data Security Posture Management (DSPM) for cloud, SaaS, and on-premises environments. The industry's only Data Security Product Suite combines DSPM with recovery for complete cyber resilience. Rubrik EPE provides organizations with full visibility into sensitive data, essential for protection against cyber threats like ransomware. Gartner predicts a significant increase in DSPM technology adoption by 2026, emphasizing the urgency to address security and privacy risks associated with data sprawl. Rubrik EPE bridges cyber posture with cyber recovery to enhance cyber resilience, offering capabilities such as comprehensive visibility, monitoring of data assets, insight into activities, and identification of misconfigurations. The acquisition of Laminar further strengthens Rubrik's position in the cybersecurity market, providing a consolidated data security solution for organizations across various environments.

Cybersecurity Expert

In the context of increasing cyber threats, Rubrik's Enterprise Proactive Edition (EPE) represents a significant development in the realm of Data Security Posture Management (DSPM). DSPM's importance cannot be overstated, as it enables organizations to proactively identify and mitigate risks associated with data sprawl across various environments. The integration of DSPM with cyber recovery solutions in Rubrik EPE aims to provide a more robust approach to securing sensitive data against sophisticated cyberattacks, such as double extortion ransomware.

The strategic acquisition of Laminar enhances Rubrik's capabilities, positioning it as a comprehensive solution for both cyber posture and recovery. This move could potentially disrupt the market by offering a unified platform that addresses the complete lifecycle of data security management. The emphasis on visibility into sensitive data and user activity is particularly noteworthy, as it aligns with the industry's shift towards a more proactive and transparent approach to cybersecurity.

Market Research Analyst

From a market perspective, Rubrik's announcement could have a substantial impact on the competitive landscape of data security providers. The general availability of EPE could attract new customers seeking an all-in-one solution and potentially increase market share for Rubrik. Gartner's prediction that over 20% of organizations will deploy DSPM technology by 2026 highlights the growing market demand for such solutions.

The integration of DSPM and cyber recovery could lead to operational cost savings for organizations, which is a compelling value proposition. As businesses increasingly recognize the need to secure data across multiple locations, Rubrik's EPE is well-positioned to meet this demand. However, the adoption rate and the solution's efficacy in real-world scenarios will be key factors in determining its long-term success and influence on Rubrik's financial performance.

Financial Analyst

The financial implications of Rubrik's EPE release are multifaceted. On one hand, the offering could drive revenue growth through the acquisition of new customers and upselling to existing clients. On the other hand, the costs associated with the acquisition of Laminar and the development of EPE will affect short-term profitability. Investors should monitor the adoption rates of EPE closely, as a positive reception in the market could signal strong future earnings potential.

Furthermore, the alignment with Gartner's forecasts and the reported 61% of organizations experiencing data sprawl indicate a substantial addressable market for Rubrik's solutions. The company's ability to capitalize on this opportunity will depend on the effectiveness of its go-to-market strategy and the operational efficiency gains promised by EPE. These factors will ultimately influence Rubrik's stock performance and should be considered in any investment analysis.

• Rubrik Enterprise Proactive Edition (EPE) supporting Data Security Posture Management (DSPM) for cloud, SaaS, and on-premises now generally available.
• DSPM is critical for organizations to achieve cyber resilience against a multitude of evolving cyber threats including double extortion ransomware.
• Rubrik Laminar is designed to give organizations full visibility into their most sensitive data to assess who is doing what with it.

PALO ALTO, Calif.--(BUSINESS WIRE)-- Artificial intelligence (AI), digital transformation, and the Internet of Things have caused a data explosion, leading organizations to grapple with a surging amount of fragmented data where it lives.

Rubrik, the Zero Trust Data Security™ Company, announced today the general availability of its Rubrik Enterprise Proactive Edition (EPE), the industry’s only Data Security Product Suite of its kind that combines DSPM with recovery designed for complete cyber resilience, wherever data lives. Rubrik EPE allows organizations to secure mission-critical data for comprehensive protection, recovery, and resilience against tomorrow's cyberattacks, whether in a cloud, SaaS, or on-premises environment.

According to Gartner^®, “By 2026, more than 20% of organizations will deploy DSPM technology, due to the urgent requirements to identify and locate previously unknown data repositories and to mitigate associated security and privacy risks.”¹ This need is exacerbated by data sprawl, with 61% of organizations surveyed in the most recent Rubrik Zero Labs State of Data Security report stating they store sensitive data in multiple locations across cloud, on-premises, and SaaS environments.

"One of the biggest challenges IT and security leaders face today is having full visibility into our organization's most sensitive data. Because Rubrik combines data protection and data governance capabilities, we now have full visibility into who is accessing our data and what they are doing with it," said Ryan Funk, IT Infrastructure Director, Blue Diamond Growers. "Rubrik EPE is a consolidated data security solution that will help reduce operating expenses while outpacing other cloud-only and on-premises DSPM contenders."

Bridging Cyber Posture with Cyber Recovery to Drive Cyber Resilience

Rubrik EPE comes on the heels of the company’s acquisition of Laminar, the leading DSPM company focused on Cloud. Together, Rubrik and Laminar are creating the industry’s first and only complete cyber resilience offering of its kind to bring together cyber recovery and posture across enterprise, cloud, and SaaS.

Rubrik EPE’s DSPM capabilities are critical to combating modern cyberattacks that may use trusted credentials to encrypt, destroy, or steal data. Core capabilities include:

• Providing comprehensive visibility across a hybrid environment, from cloud and SaaS to data centers
• Monitoring data assets to identify sensitive data, protection levels, and user access policies
• Delivering insight into activities taken on those data sets
• Discovering misconfigurations for IT and security teams to correct, and thereby reduce inadvertent data exposure

“Cyber threats have outpaced most companies’ ability to prevent them. Traditional security measures are obsolete; bad actors have more hacks, credential compromises and even AI at their disposal. Organizations are left to pick up the pieces wondering, ‘What will they think of next?’” said Mike Tornincasa, Chief Business Officer of Rubrik.. “With Rubrik EPE, businesses are now equipped to eliminate the fallout from an attack, whether bad actors are trying to destroy or publicly expose their critical data. I believe Rubrik will be the first and only solution of its kind, bridging cyber posture and recovery wherever data lives, for more complete cyber resilience.”

About Rubrik

Rubrik is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.

For more information please visit www.rubrik.com and follow @rubrikInc on X (formerly Twitter) and Rubrik on LinkedIn.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved

_______________________

¹ Gartner, Innovation Insight: Data Security Posture Management, Brian Lowans, Joerg Fritsch, Andrew Bales, 28 March 2023.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240312631998/en/

Meghan Fintland

Global Head of PR, Rubrik

925.785.9192

meghan.fintland@rubrik.com

Source: Rubrik

FAQ

What is the significance of Rubrik Enterprise Proactive Edition (EPE) in the cybersecurity market?

Rubrik EPE offers Data Security Posture Management (DSPM) combined with recovery for complete cyber resilience. It provides full visibility into sensitive data and helps organizations combat evolving cyber threats like ransomware.

What does Gartner predict about the adoption of DSPM technology by 2026?

Gartner forecasts that by 2026, over 20% of organizations will deploy DSPM technology to address security and privacy risks associated with data sprawl.

What core capabilities does Rubrik EPE offer to organizations?

Rubrik EPE provides comprehensive visibility across hybrid environments, monitors data assets, delivers insights into activities on data sets, and identifies misconfigurations for correction by IT and security teams.

How does Rubrik EPE bridge cyber posture with cyber recovery for enhanced cyber resilience?

Rubrik EPE combines cyber recovery and posture capabilities across enterprise, cloud, and SaaS environments to combat modern cyberattacks effectively.

What is the impact of Rubrik's acquisition of Laminar on its cybersecurity offerings?

The acquisition of Laminar strengthens Rubrik's position by creating a consolidated data security solution that enhances cyber resilience for organizations across different data environments.