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Rocky Brands, Inc. Announces Sale of Servus Brand

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NELSONVILLE, Ohio--(BUSINESS WIRE)-- Rocky Brands, Inc. (NASDAQ: RCKY) announced today that it has sold its Servus brand to PQ Footwear, LLC, a subsidiary of Industrias PetroQuim, SA, which has been globally providing high quality footwear and components for over 67 years. The transaction closed on March 30, 2023. The proceeds from the transaction were used to pay down debt. Terms of the transaction were not disclosed.

Rocky Brands acquired Servus in March 2021 when it purchased the performance and lifestyle footwear business from Honeywell. Servus offers a wide range of quality PVC and neoprene footwear with a focus on safety certified work boots.

About Rocky Brands, Inc.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names. Brands in the portfolio include Rocky®, Georgia Boot®, Durango®, Lehigh®, The Original Muck Boot Company®, XTRATUF® and Ranger®. More information can be found at RockyBrands.com.

Company:

Tom Robertson

Chief Operating Officer

(740) 753-9100

Investor Relations:

Brendon Frey

ICR, Inc.

(203) 682-8200

Source: Rocky Brands, Inc.

Rocky Brands, Inc.

NASDAQ:RCKY

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About RCKY

since its inception in 1932, rocky brands, inc. (nasdaq: rcky) has grown into a global enterprise with distribution to more than 70 countries. the global headquarters, located in the scenic small town of nelsonville, oh employs about 400 local residents, with more than 2,800 employees worldwide, including an office in los angeles, ca and an international sales force and facilities in canada, china, puerto rico and the dominican republic. at rocky brands, inc., we design, develop, manufacture and market premium quality footwear and apparel. we are focused on growing our brands through product innovation, targeted sponsorships and social interaction with our consumers. we market compelling brands with innovative product lines that enhance consumers’ life experiences, resulting in a lifetime loyalty to rocky brands, inc. the rocky brands family of brands includes rocky®, georgia boot®, durango®, lehigh outfitters® and creative recreation®. our vision is to become a global leader in the ap