CELEBRITY RIVER CRUISES TO OPEN DEPOSITS FOR INAUGURAL 2027 SAILINGS ON SEPTEMBER 3
Celebrity Cruises (NYSE:RCL) has announced the launch of Priority Booking Access for its new Celebrity River Cruises venture, starting September 3, 2025. Guests can secure their spot for 2027 inaugural sailings on the Danube and Rhine rivers with a fully refundable $500 deposit.
The new river cruise experience will feature ships inspired by Celebrity's Edge Series design, offering all-inclusive fares covering meals, drinks, Wi-Fi, onboard experiences, and daily shore excursions. The company will also offer optional pre- or post-cruise stays in Prague and Budapest when bookings open in 2026.
The expansion represents Celebrity's entry into the premium river cruise market, promising to deliver their signature service along with locally inspired experiences and cuisine.Celebrity Cruises (NYSE:RCL) ha annunciato l'apertura del Priority Booking Access per la sua nuova avventura Celebrity River Cruises, a partire dal 3 settembre 2025. Gli ospiti possono assicurarsi un posto per le navigazioni inaugurali del 2027 sul Danubio e sul Reno con un deposito completamente rimborsabile di $500.
La nuova esperienza di crociera fluviale presenterà navi ispirate al design della serie Edge di Celebrity, con tariffe all-inclusive che coprono pasti, bevande, Wi‑Fi, esperienze a bordo e escursioni giornaliere a terra. La compagnia offrirà inoltre, quando le prenotazioni apriranno nel 2026, soggiorni opzionali pre o post crociera a Praga e Budapest.
Questa espansione segna l'ingresso di Celebrity nel mercato delle crociere fluviali premium, promettendo il loro servizio distintivo insieme a esperienze e una cucina ispirate ai territori visitati.
Celebrity Cruises (NYSE:RCL) ha anunciado el lanzamiento del Priority Booking Access para su nueva iniciativa Celebrity River Cruises, a partir del 3 de septiembre de 2025. Los huéspedes pueden reservar su plaza para los viajes inaugurales de 2027 por el Danubio y el Rin con un depósito totalmente reembolsable de $500.
La nueva experiencia de crucero fluvial contará con barcos inspirados en el diseño de la serie Edge de Celebrity, ofreciendo tarifas todo incluido que cubren comidas, bebidas, Wi‑Fi, actividades a bordo y excursiones diarias en tierra. Además, la compañía ofrecerá estancias opcionales previas o posteriores al crucero en Praga y Budapest cuando se abran las reservas en 2026.
Esta expansión representa la entrada de Celebrity en el mercado de cruceros fluviales premium, con la promesa de su servicio distintivo y experiencias y gastronomía de inspiración local.
Celebrity Cruises (NYSE:RCL)는 2025년 9월 3일부터 새로운 Celebrity River Cruises에 대한 우선 예약( Priority Booking Access )을 시작한다고 발표했습니다. 고객은 전액 환불 가능한 $500 보증금으로 2027년의 첫 항해—도나우강과 라인강 노선—을 확보할 수 있습니다.
새로운 강 크루즈는 Celebrity의 Edge 시리즈 디자인에서 영감을 받은 선박으로 진행되며, 식사, 음료, Wi‑Fi, 선상 체험 및 매일 제공되는 기항지 하선 투어를 포함한 올인클루시브 요금을 제공합니다. 또한 2026년 예약 개시 시 프라하와 부다페스트에서의 크루즈 전후 옵션 숙박도 제공될 예정입니다.
이번 확장은 Celebrity의 프리미엄 강 크루즈 시장 진출을 의미하며, 현지에서 영감을 받은 체험과 요리를 포함한 브랜드 고유의 서비스를 제공할 것을 약속합니다.
Celebrity Cruises (NYSE:RCL) a annoncé le lancement du Priority Booking Access pour son nouveau projet Celebrity River Cruises, à compter du 3 septembre 2025. Les passagers peuvent réserver leur place pour les croisières inaugurales 2027 sur le Danube et le Rhin avec un acompte entièrement remboursable de 500 $.
La nouvelle expérience de croisière fluviale proposera des navires inspirés du design de la série Edge de Celebrity et des tarifs tout compris couvrant les repas, les boissons, le Wi‑Fi, les animations à bord et les excursions quotidiennes à terre. La compagnie proposera également, lorsque les réservations ouvriront en 2026, des séjours optionnels avant ou après la croisière à Prague et à Budapest.
Cette expansion marque l'entrée de Celebrity sur le marché des croisières fluviales haut de gamme, avec la promesse d'un service signature accompagné d'expériences et d'une cuisine inspirées des destinations.
Celebrity Cruises (NYSE:RCL) hat den Start des Priority Booking Access für sein neues Projekt Celebrity River Cruises ab dem 3. September 2025 angekündigt. Gäste können sich mit einer vollständig erstattungsfähigen $500 Anzahlung Plätze für die ersten Fahrten 2027 auf Donau und Rhein sichern.
Das neue Flusskreuzfahrtangebot wird Schiffe umfassen, die vom Design der Celebrity Edge‑Serie inspiriert sind, und All‑inclusive‑Tarife beinhalten, die Mahlzeiten, Getränke, WLAN, Bordangebote und tägliche Landausflüge abdecken. Wenn die Buchungen 2026 starten, werden zudem optionale Vor‑ oder Nachaufenthalte in Prag und Budapest angeboten.
Die Erweiterung markiert Celebrities Eintritt in den Premium‑Flusskreuzfahrtmarkt und verspricht den gewohnten Service sowie lokal geprägte Erlebnisse und Küche.
- Entry into the premium river cruise market with new revenue stream
- All-inclusive pricing model including meals, drinks, Wi-Fi, and daily excursions
- Leveraging existing Celebrity brand recognition and service standards
- Long lead time until operations begin in 2027
- Initial capital investment required for new river cruise fleet
Insights
RCL expanding into premium river cruises with 2027 launch, strategic diversification into luxury European market segment.
Celebrity Cruises' announcement of their river cruise expansion represents a significant strategic diversification for parent company Royal Caribbean Group (RCL). By entering the European river cruise market, RCL is positioning itself to compete in the premium segment dominated by Viking, AmaWaterways, and Uniworld.
The company's approach follows the established premium all-inclusive model with fares covering meals, beverages, Wi-Fi, onboard experiences, and daily excursions. This positions Celebrity River Cruises in the upper-tier market segment, consistent with the brand's ocean cruise positioning.
What's notable is the extended timeline - taking deposits now for sailings nearly two years away indicates both confidence in long-term travel demand and a strategic cash management approach. The $500 refundable deposits will generate interest-free capital that RCL can utilize during the fleet development phase.
The expansion leverages Celebrity's existing brand equity while extending into the rapidly growing river cruise segment, which has seen strong post-pandemic recovery and appeals to high-spending travelers seeking destination-immersive experiences. By focusing on the iconic Danube and Rhine rivers, Celebrity is targeting the most established and popular European river cruise routes, minimizing market entry risk while maximizing potential booking volume.
While specific fleet details and financial projections are notably absent, this move represents RCL's commitment to diversifying revenue streams beyond traditional ocean cruising, potentially providing more resilience against ocean cruise market fluctuations.
Secure Priority Booking Access to be among the first to book a 2027 inaugural season vacation on
"We are excited to offer guests the chance to experience the first-ever Celebrity River Cruises vacations in 2027 with Priority Booking Access," shares Laura Hodges Bethge, president of Celebrity Cruises. "Guests will enjoy the warm hospitality Celebrity is known for, on innovative ships, with land experiences unlike any other, as we set sail on
Guests will explore historic cities aboard Celebrity's fleet of transformative river ships that blend the elevated design and sophistication of Edge Series ocean ships with European charm. Discover the Danube and Rhine with Celebrity River Cruises fares inclusive of all meals, alcoholic and non-alcoholic drinks, Wi-Fi, onboard experiences and one shore excursion each day. Guests will also have the option to add a pre- or post-cruise stay in
Celebrity River Cruises is a natural extension of Celebrity's premium offering that will bring its unique service-first approach to the river. Guests will get the keys to sail through the heart of culturally and historically significant cities, experience locally inspired cuisine and unique shore experiences – The Celebrity Way. With ships that will give guests 360 degrees of breathtaking views, every moment will be designed to immerse guests in the beauty of the journey.
To join Priority Booking Access and place a fully refundable
More information about Celebrity River Cruises, including destinations, fleet size, ship details, shore excursions and more, will be announced when we open for booking. Visit www.celebrity.com to sign up to receive information first and follow @CelebrityCruises on social media. Priority Booking Access provides access to the early booking window but does not guarantee a stateroom type, ship, or sail date. Full Priority Booking Access terms and conditions available at: https://www.celebritycruises.com/river/terms-and-conditions.
About Celebrity Cruises
Celebrity Cruises delivers an elevated premium vacation experience across their fleet of ocean and river ships traveling to over 300 destinations across more than 70 countries spanning all seven continents. Uniquely offering the intimate feel and thoughtful service of small ships, with the variety and excitement of bigger ones – guests can explore the world or get away from it for a little while. With every detail elevated beyond expectations, guests will never want to vacation any other way. An industry pioneer for more than 35 years, each Celebrity vacation offers experiences you won't find anywhere else.
Celebrity Cruises is headquartered in
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SOURCE Celebrity Cruises
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