CELEBRITY RIVER CRUISES TO OPEN DEPOSITS FOR INAUGURAL 2027 SAILINGS ON SEPTEMBER 3
Rhea-AI Summary
Celebrity Cruises (NYSE:RCL) has announced the launch of Priority Booking Access for its new Celebrity River Cruises venture, starting September 3, 2025. Guests can secure their spot for 2027 inaugural sailings on the Danube and Rhine rivers with a fully refundable $500 deposit.
The new river cruise experience will feature ships inspired by Celebrity's Edge Series design, offering all-inclusive fares covering meals, drinks, Wi-Fi, onboard experiences, and daily shore excursions. The company will also offer optional pre- or post-cruise stays in Prague and Budapest when bookings open in 2026.
The expansion represents Celebrity's entry into the premium river cruise market, promising to deliver their signature service along with locally inspired experiences and cuisine.Positive
- Entry into the premium river cruise market with new revenue stream
- All-inclusive pricing model including meals, drinks, Wi-Fi, and daily excursions
- Leveraging existing Celebrity brand recognition and service standards
Negative
- Long lead time until operations begin in 2027
- Initial capital investment required for new river cruise fleet
News Market Reaction – RCL
On the day this news was published, RCL gained 1.00%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Secure Priority Booking Access to be among the first to book a 2027 inaugural season vacation on
"We are excited to offer guests the chance to experience the first-ever Celebrity River Cruises vacations in 2027 with Priority Booking Access," shares Laura Hodges Bethge, president of Celebrity Cruises. "Guests will enjoy the warm hospitality Celebrity is known for, on innovative ships, with land experiences unlike any other, as we set sail on
Guests will explore historic cities aboard Celebrity's fleet of transformative river ships that blend the elevated design and sophistication of Edge Series ocean ships with European charm. Discover the Danube and Rhine with Celebrity River Cruises fares inclusive of all meals, alcoholic and non-alcoholic drinks, Wi-Fi, onboard experiences and one shore excursion each day. Guests will also have the option to add a pre- or post-cruise stay in
Celebrity River Cruises is a natural extension of Celebrity's premium offering that will bring its unique service-first approach to the river. Guests will get the keys to sail through the heart of culturally and historically significant cities, experience locally inspired cuisine and unique shore experiences – The Celebrity Way. With ships that will give guests 360 degrees of breathtaking views, every moment will be designed to immerse guests in the beauty of the journey.
To join Priority Booking Access and place a fully refundable
More information about Celebrity River Cruises, including destinations, fleet size, ship details, shore excursions and more, will be announced when we open for booking. Visit www.celebrity.com to sign up to receive information first and follow @CelebrityCruises on social media. Priority Booking Access provides access to the early booking window but does not guarantee a stateroom type, ship, or sail date. Full Priority Booking Access terms and conditions available at: https://www.celebritycruises.com/river/terms-and-conditions.
About Celebrity Cruises
Celebrity Cruises delivers an elevated premium vacation experience across their fleet of ocean and river ships traveling to over 300 destinations across more than 70 countries spanning all seven continents. Uniquely offering the intimate feel and thoughtful service of small ships, with the variety and excitement of bigger ones – guests can explore the world or get away from it for a little while. With every detail elevated beyond expectations, guests will never want to vacation any other way. An industry pioneer for more than 35 years, each Celebrity vacation offers experiences you won't find anywhere else.
Celebrity Cruises is headquartered in
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SOURCE Celebrity Cruises
FAQ
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