RedCloud Signs Joint Venture To Transform $166Bn Turkish FMCG Market

Rhea-AI Summary

RedCloud (Nasdaq: RCT) signed a joint venture to deploy its RedAI platform in Türkiye, committing a minimum $5m per year for 10 years and targeting the country’s $166B FMCG market. RedCloud Türkiye will be headquartered in Istanbul and expects to launch operations in Q1 2026. The company cited an estimated $22B inventory gap in Türkiye that RedAI aims to address by improving supply-chain data and trading intelligence.

Recent company metrics: full-year 2024 revenue $46.5M (135% YoY), TTV $2.5B, active retailers 68,089 (up 110% YoY) and 1,017 active distributors (up 136% YoY). H1 2025 results will be released pre-market on Dec 11, 2025.

Positive

• Minimum contract of $5M per year for 10 years
• Entry into Türkiye’s $166B FMCG market
• 2024 revenue $46.5M representing 135% YoY growth
• TTV $2.5B processed across the platform
• Active retailer base 68,089 (up 110% YoY)

Negative

• Agreement discloses only a minimum contract value, not total deal economics
• Operations are expected to start in Q1 2026 with no earlier revenue timing confirmed

Key Figures

JV contract value $5m per year Minimum annual value for Türkiye joint venture over ten years

JV term 10 years Stated minimum duration of Türkiye joint venture contract

Turkish FMCG market size $166Bn Estimated size of Türkiye FMCG market targeted by RedAI

Inventory gap Türkiye $22Bn Estimated FMCG inventory gap cited for Turkish market

2024 revenue $46.5 million Full-year 2024 revenue with 135% YoY growth

Revenue growth 135% YoY Full-year 2024 revenue growth versus prior year

Platform TTV $2.5 billion Total Transaction Value processed across platform in 2024

Active retailers H1 2025 68,089 customers Active retailer base in first half of 2025, up 110% YoY

Market Reality Check

$1.61 Last Close

Volume Volume 51,833 is below 20-day average of 140,326 (relative volume 0.37x). low

Technical Price $1.61 is trading below the 200-day MA of $1.86 and 69.96% below the 52-week high.

Peers on Argus 1 Up

RCT was at $1.61 with a -0.62% 24h move pre‑news. Peers were mixed: HKIT in the scanner was up 6.62%, while broader peers showed small gains and losses, suggesting stock-specific drivers rather than a sector-wide move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 05	CFO appointment	Positive	-4.2%	New CFO named to lead financial strategy amid RedAI expansion.
Dec 04	Earnings date set	Positive	+8.4%	Announced H1 2025 results timing and highlighted growth milestones.
Dec 02	AI platform expansion	Positive	-9.0%	Upgraded Red101 retail trading via RedAI targeting large inventory gap.
Nov 25	AI summit participation	Positive	-1.7%	CEO speaking at major AI summits and reiterating JV and AI strategy.
Nov 20	Product roadmap	Positive	-2.3%	Announced RedAI 'Genesis' upgrade leveraging NVIDIA and AWS tech.

Pattern Detected

Recent AI and platform-related announcements have often seen muted or negative next-day moves, with only one clearly positive alignment around an earnings-date communication.

Recent Company History

Over the last few weeks, RedCloud has highlighted rapid expansion of its RedAI platform, new joint ventures, and leadership changes. Announcements covered the Saudi JV, product upgrades like RedAI ‘Genesis’, major AI summit participation, and a new CFO appointment. Price reactions have frequently been negative despite seemingly positive operational news, with only the Dec 04 earnings-date release aligning positively. Today’s Turkish JV fits the pattern of expansion-focused updates ahead of the scheduled Dec 11 H1 2025 results.

Market Pulse Summary

This announcement details a second major joint venture, deploying RedAI into Türkiye’s cited $166Bn FMCG market under a minimum $5m-per-year, ten-year contract. It builds on prior Saudi and payments partnerships and follows rapid 2024 growth, including $46.5 million revenue and $2.5 billion in TTV. Investors may track execution of the Turkish and Saudi JVs, customer adoption metrics, and the scheduled Dec 11 H1 2025 financial results for confirmation of this expansion story.

Key Terms

joint venture financial

"announced and signed its second Joint Venture to deploy RedAI in Türkiye"

A joint venture is when two or more companies team up to work on a specific project or business idea, sharing both the risks and the rewards. It’s like friends starting a lemonade stand together—each contributes resources and they split the profits, making it easier to succeed than going alone.

FMCG technical

"transform the country’s $166Bn1 market for Fast Moving Consumer Goods (FMCG)."

FMCG, or fast-moving consumer goods, are everyday products that are sold quickly and at relatively low cost, such as food, drinks, toiletries, and household items. They matter to investors because these products are in constant demand, providing stable sales and cash flow for companies, even during economic ups and downs. Their high turnover makes them a key segment in the consumer market, reflecting broad consumer spending habits.

algorithmic trading financial

"bring AI and algorithmic trading to Turkish supply chains at World Summit AI"

Algorithmic trading is the use of computer programs to automatically decide, submit and manage buy or sell orders in financial markets according to predefined rules or mathematical models. Like a high-speed autopilot following a recipe for timing, price and size, it executes trades faster and more consistently than humans, which matters to investors because it can change how quickly orders fill, affect trading costs and influence short-term price movements and market stability.

AI-generated analysis. Not financial advice.

DOHA, Dec. 10, 2025 (GLOBE NEWSWIRE) -- RedCloud Holdings plc (Nasdaq: RCT) (“RedCloud” or the “Company”), the company building intelligent infrastructure for global trade announced and signed its second Joint Venture to deploy RedAI in Türkiye, with a minimum contract value of $5m per year over ten years, to transform the country’s $166Bn¹ market for Fast Moving Consumer Goods (FMCG). The joint venture agreement was signed on stage at World Summit AI in front of a delegation from the AI Trust Foundation.

RedCloud believes the Turkish FMCG market faces the same systemic inefficiencies and waste seen across the globe, resulting in an estimated $22Bn trillion inventory gap2 in Türkiye, where consumer demand for everyday products is mismatched with inventory and stock, due to outdated practices and lack of aggregated trading data and insight across supply chains.

RedCloud Türkiye, will be headquartered in Istanbul and is expected to launch operations in the first quarter of 2026, deploying the Company’s RedAI trading platform and intelligence capabilities with businesses spanning from manufacture to retail. The Company believes RedCloud Türkiye will be able to leverage RedCloud’s future global developments in the use of AI and associated supply chain models through RedAI.

“Supply chains are burning $2Tn each year. We are very excited about entering this joint venture to bring AI and algorithmic trading to Turkish supply chains at World Summit AI and in front of a delegation from the AI Trust Foundation,” said Justin Floyd, CEO & Co-Founder of RedCloud. “Following the recent announcement and signing of our joint venture in Saudi Arabia this second partnership in the Middle East demonstrates our ability to scale intelligence infrastructure across the world, where AI-powered trading exchange technology, similar to that used on Wall Street, will preen."

Mehmet Bostan, joint venture partner founding CEO of RedCloud Türkiye, added, “Through this partnership, we are deploying state of the art intelligence infrastructure to unlock Turkish supply chains, driving economic growth, resilience, and efficiency. Retailers will gain access to improved supply and choice, while manufacturers and distributors will receive the critical market data and insights necessary to expand, grow market share and profitability. The potential of this AI powered technology is undeniable, and we are eager to begin our transformation of the Turkish FMCG industry.”

RedCloud’s Justin Floyd is also part of the delegation of the AI Trust Foundation at the World Summit AI, visiting Qatar to advance cross-border collaboration on AI, responsible innovation, and bilateral trade and investment between the United States and its allies, Qatar, and the Middle East Region. “The agreement we are signing today is a great example of how, transformative AI can be deployed to unlock performance of industries and supply chains, benefiting ordinary consumers as well as businesses. Transforming everyday industries to drive prosperity and reduce waste, is perhaps one of the most valuable future applications of this incredible technology,” added Floyd in his role as board member of the AI Trust Foundation, and delegation member at the event. “I am delighted to be able to sign this important AI-focused agreement at the event to demonstrate the commercialization of AI technologies.”

RedCloud Business Performance and Market Position

RedCloud previously reported full-year 2024 revenue of $46.5 million, representing 135% year-over-year growth, with Total Transaction Value (TTV) of $2.5 billion processed across its platform. In the first half of 2025, the Company more than doubled its active retailer base to 68,089 customers (up 110% YoY) while expanding its distributor network to 1,017 active customers (up 136% YoY).

During 2024, the Company’s platform traded 184,731 products from 6,765 FMCG brands and manufacturers across high growth markets (Argentina, Brazil, Nigeria and South Africa) serving independent retailers, small-chain grocery stores, restaurants, and bars in urban markets where supply chain fragmentation creates persistent inventory inefficiencies.

The company has announced that its financial results from H1 2025 will be announced pre-market on December 11 2025, with an earnings conference call shortly afterwards.  For details and to sign up to the earnings conference call, please visit https://investors.redcloudtechnology.com.

About RedCloud Holdings plc

RedCloud’s mission is to build the intelligence infrastructure of global trade, through generation and aggregation of proprietary trading and market data from across the FMCG industry through its RedAI platform (“RedAI”). RedCloud provides market intelligence based on proprietary trading data across categories in each of its markets. The Company also delivers a ‘trading layer’ of products for use by its customers, to enable intelligent digital exchange of everyday consumer supplies of FMCG products across business supply chains, supported by a payments and lending ecosystem intended to streamline trade. RedCloud believes its Platform and associated products and services solve a decades-old problem of how to digitize trade at scale to generate data and intelligence to enable brands, distributors and retailers to maximize business performance across categories in high growth consumer markets.

RedCloud is a British company registered in London, co-founded by British serial entrepreneur Justin Floyd and Algerian born Soumaya Hamzaoui. In March 2025, RedCloud achieved its IPO on New York’s Nasdaq stock exchange under the ticker “RCT”. For more information about RedCloud and its Platform, please visit www.redcloudtechnology.com and connect on LinkedIn.

Forward-Looking Statements

The information in this press release may include forward-looking statements within the meaning of the federal securities laws. These statements generally relate to future events or our future financial or operating performance. When used in this press release, words such as “expect,” “project,” “estimate,” “believe,” “anticipate,” “intend,” “plan,” “seek,” “forecast,” “target,” “predict,” “may,” “should,” “would,” “could,” and “will,” the negative of these terms and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. Forward-looking statements are based on management’s current expectations and assumptions, and are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict, including, but not limited to, the successful execution of its joint venture strategy and launch in Türkiye, or whether the joint venture will be able to generate the targeted revenues over the next five years, the ability to leverage RedCloud’s future global developments in the use of AI and associated supply chain models through RedAI, the release of RedCloud’s anticipated financial results announcement. As a result, actual results could differ materially from those indicated in these forward-looking statements. When considering these forward-looking statements, you should keep in mind the risk factors and other cautionary statements in RedCloud’s described in “Cautionary Note Regarding Forward-Looking Statements,” “Item 3. Key Information – D. Risk Factors” and “Item 5. Operating and Financial Review and Prospects” in RedCloud’s Annual Report on Form 20-F for the year ended December 31, 2024, which was filed with the Securities and Exchange Commission (the “SEC”) on May 16, 2025, as well as other documents filed by the Company with the SEC. RedCloud undertakes no obligation and does not intend to update these forward-looking statements to reflect events or circumstances occurring after this press release. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Information contained on, or that can be accessed through, the Company's website or any other website or any social media is expressly not incorporated by reference into and is not a part of this press release.

Footnotes:
[1] Estimated $166Bn Turkish FMCG Market 2025: Cognitive Market Research
[2] Estimated $22Bn Turkish Inventory Gap calculated from $2Tn Estimated Global Inventory Gap from IHL Research, applied in proportion to Turkish FMCG Market¹ (of $14.6Tn global market).

Contacts:

Investor Relations
Ryan Flanagan
Investor.relations@redcloudtechnology.com 

Media Relations
JoTo PR
media@redcloudtechnology.com

FAQ

What are the financial terms of RedCloud's Türkiye joint venture (RCT)?

The joint venture includes a minimum $5m per year commitment for 10 years.

When will RedCloud Türkiye (RCT) begin operations and where is it headquartered?

RedCloud Türkiye is headquartered in Istanbul and is expected to launch operations in Q1 2026.

How does the Türkiye JV affect RedCloud's market opportunity (RCT)?

The JV targets Türkiye’s $166B FMCG market and aims to address an estimated $22B inventory gap via RedAI.

What recent revenue and growth metrics did RedCloud report before the Türkiye JV (RCT)?

RedCloud reported 2024 revenue $46.5M (+135% YoY), TTV $2.5B, and 68,089 active retailers (+110% YoY).

When will RedCloud announce its H1 2025 financial results (RCT)?

H1 2025 financial results will be released pre-market on Dec 11, 2025, with an earnings call to follow.

Does the JV disclosure include total deal economics beyond the $5m/year minimum (RCT)?

The announcement discloses only the minimum $5m/year commitment and does not state total or guaranteed deal economics.