Reddit Partners with InMarket to Measure the Real-World Impact of Advertising Campaigns with Lift Conversion Index (LCI)
Rhea-AI Summary
Reddit (NYSE: RDDT) has partnered with InMarket to offer advertisers access to the Lift Conversion Index (LCI), enabling measurement of real-world advertising campaign impacts in the U.S. The partnership follows a successful pilot program where 96% of advertiser campaigns showed positive incremental lift in foot traffic, and 75% exceeded InMarket's foot traffic benchmarks.
The LCI system allows advertisers to measure both online and offline campaign outcomes, including Audience, Engagement, Visit and Sales Lift, and Incremental Visits. The partnership aims to enhance marketing effectiveness and return on ad spend through real-time optimization and closed-loop attribution reporting.
Positive
- 96% of advertiser campaigns showed positive incremental lift in foot traffic
- 75% of campaigns exceeded InMarket's foot traffic benchmarks
- Partnership enables real-time campaign optimization and measurement
- Expands measurement capabilities for both online and offline outcomes
Negative
- None.
News Market Reaction – RDDT
In the trading session that priced this news, RDDT declined 1.15%, reflecting a mild negative market reaction.
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Advertisers on Reddit can now access InMarket's LCI to develop deeper understandings of advertising campaigns in the
Empowering brands to measure online and offline outcomes of their campaigns, including Audience, Engagement, Visit and Sales Lift as well as Incremental Visits, InMarket's LCI provides comprehensive, data-driven reports analyzing the holistic impact of Reddit campaigns. Combined with its closed-loop attribution reporting and real-time optimization capabilities, InMarket's LCI is focused on driving marketing effectiveness and return on ad spend for brands.
Following a successful pilot program, InMarket also recognized Reddit and Ryan Brendle, Reddit's Global Head of Marketing Science, as winners of its 2024 Lift Leader Awards, which celebrate the individuals and organizations who leveraged real-time engagement and insights to drive growth and closed-loop marketing effectiveness. Notably, Reddit consistently drives positive outcomes for advertisers, with
"Our successful pilot program highlights the impact that Reddit ads have for our retail and restaurant advertisers. Now, we're excited to bring InMarket's LCI offering to all advertisers on the platform," said Brendle. "As marketing measurement has become increasingly fragmented, we see the value of meeting our advertisers where they are, in order to bring them the insights that matter to them the most and unlock success."
"Reddit has been a pioneer in digital community building for decades, and we're thrilled to announce this partnership with such a renowned innovative leader," said Todd Morris, CEO of InMarket. "Some of the biggest challenges facing advertisers today is the ability to understand the impact of their advertising campaigns from impression to purchase and drive media efficiency and consumer loyalty in real-time, InMarket's LCI does exactly that."
Measurement is having a moment. The global market for marketing attribution software is expected to reach
To learn more about InMarket's LCI attribution solution, please visit: https://inmarket.com/attribution/
About InMarket
Since 2010, InMarket has connected brands and customers when and where it matters most. Through InMarket's industry-leading real-time marketing and measurement platform, brands can drive growth, optimize spend, and close the loop between consumer intent and purchase with unique, real-time, actionable intent, location, and item-level transactional data.
InMarket holds more than 25 patents across location, attribution, and digital marketing, and has been named by the Deloitte Technology Fast 500 as one of the fastest-growing technology companies in
Contact:
PR@inmarket.com
View original content:https://www.prnewswire.com/news-releases/reddit-partners-with-inmarket-to-measure-the-real-world-impact-of-advertising-campaigns-with-lift-conversion-index-lci-302302053.html
SOURCE InMarket