RumbleOn Rebrands as RideNow Group, Announces HQ Move and New Structure for Dealership Operations

Rhea-AI Summary

RumbleOn (NASDAQ: RMBL) announced a comprehensive rebranding to RideNow Group, Inc., with its ticker symbol changing to RDNW effective August 13, 2025. The company is relocating its headquarters from Irving, Texas to Chandler, Arizona, consolidating operations at its flagship store location. The transformation includes the implementation of the RideNow Way, a new business framework focused on three core pillars: Entrepreneurial Spirit, Customer Experience, and Operational Excellence.

Under the leadership of CEO Michael Quartieri and COO Cam Tkach, the company aims to streamline operations across its 54 powersports dealerships, emphasizing consistent service quality and customer experience. This strategic realignment is designed to strengthen the company's market position and create a foundation for sustainable growth.

Positive

• Strategic consolidation of headquarters with flagship store operations in Chandler, Arizona
• Implementation of standardized business framework across 54 dealerships
• Alignment of corporate identity with established customer-facing brand

Negative

• Potential disruption during headquarters relocation and organizational restructuring
• Costs associated with rebranding and operational changes

Insights

Corporate Strategy Analyst

RumbleOn's rebranding to RideNow Group represents a strategic realignment that consolidates operations and creates a unified brand identity.

The rebranding of RumbleOn (RMBL) to RideNow Group (RDNW) represents a strategic realignment of the company's identity with its established market presence. This move appears designed to leverage the existing RideNow brand recognition among powersports consumers while streamlining corporate identity across its 54 dealerships.

The headquarters relocation from Irving, Texas to Chandler, Arizona is particularly significant as it places leadership within the company's flagship store. This physical integration of corporate and retail operations signals a commitment to frontline operational focus and potentially enables more direct oversight of the customer experience model they're implementing.

The introduction of the "RideNow Way" business framework built around Entrepreneurial Spirit, Customer Experience, and Operational Excellence suggests an attempt to standardize operations while preserving local dealership autonomy. This balanced approach addresses a common challenge in multi-location retail: maintaining consistent brand experience while allowing for market-specific adaptation.

By consolidating leadership, simplifying corporate structure, and implementing a unified operational framework, the company appears to be pursuing both cost efficiencies and experience consistency. The emphasis on "one team" approach indicates efforts to reduce operational silos between corporate and retail functions, which could improve decision-making speed and resource allocation if properly executed.

IRVING, Texas, Aug. 13, 2025 /PRNewswire/ -- RumbleOn, Inc. (NASDAQ: RMBL) announced this week that it is rebranding as RideNow Group, Inc., with a new ticker symbol RDNW. The move is part of a package of changes announced in conjunction with its earnings report for the second quarter ended June 30, 2025, which includes the relocation of the company's headquarters, the rollout of a new business framework and expanded support for the company's 54 powersports dealerships. The name and ticker symbol will officially change on Wednesday, August 13, 2025.

"This change is about more than a new name and ticker symbol—it's about aligning our corporate identity and our operations with the brand our customers already know," said Michael Quartieri, CEO of RideNow Group. "By returning to our roots and strengthening our operations, we are positioning RideNow Group for long-term growth and ensuring our customers enjoy a consistent, exceptional experience."

Also announced this week, the headquarters for RideNow Group will move from Irving, Texas to Chandler, Arizona, to offices in the company's flagship store. The move consolidates leadership and support functions in one location, reinforcing the company's "one team" approach to corporate and store operations.

Central to the company's plan is the rollout of the RideNow Way, a business framework built on three core pillars: Entrepreneurial Spirit, Customer Experience, and Operational Excellence. The RideNow Way will guide leaders and staff in dealerships and the company offices.

"We work tirelessly to exceed our customers' expectations by delivering an expansive selection of powersports products and services tailored to their passions," said Cam Tkach, COO of RideNow Group. "Success for us is when every customer encounters the same high level of service, experience, and excitement at any RideNow location, fueling our growth and reinforcing our commitment to the powersports community."

The company believes the evolution of the RideNow Way will provide a strong foundation for growth in today's market.

"By simplifying our structure, aligning our operations, and reinforcing a culture of performance, we are creating a platform for long-term success," Quartieri added. "Our team is energized, our strategy is clear, and our focus is firmly on delivering value for our customers, employees, and shareholders."

For more information about RideNow Group, Inc., please visit www.RideNow.com.

About RideNow Group Inc.

RideNow Group Inc. (NASDAQ: RDNW), operates through two operating segments: a powersports dealership group and a vehicle transportation services entity, Wholesale Express, LLC ("Express"). We have partnerships with virtually every major powersports brand in the world, and we believe our powersports business is the largest powersports retail group in the United States. RideNow dealerships offer new and pre-owned motorcycles, all-terrain vehicles, utility terrain or side-by-side vehicles, personal watercraft, snowmobiles, as well as parts, apparel, accessories, finance & insurance products and services, and aftermarket products from a wide range of manufacturers. We are one of the largest purchasers of pre-owned powersports vehicles in the United States and utilize our proprietary RideNow Cash Offer technology to acquire vehicles directly from consumers.  To learn more please visit us online at www.ridenow.com.

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SOURCE RideNow Group Inc.

FAQ

When will RumbleOn (RMBL) change its name and ticker symbol to RideNow Group (RDNW)?

RumbleOn will officially change its name to RideNow Group and its ticker symbol to RDNW on August 13, 2025.

Where is RideNow Group moving its headquarters?

RideNow Group is relocating its headquarters from Irving, Texas to Chandler, Arizona, where it will be housed in the company's flagship store.

What are the three pillars of RideNow Group's new business framework?

The RideNow Way framework is built on three core pillars: Entrepreneurial Spirit, Customer Experience, and Operational Excellence.

How many dealerships does RideNow Group operate?

RideNow Group operates 54 powersports dealerships across its network.

Who is leading RideNow Group through this transformation?

The transformation is being led by CEO Michael Quartieri and COO Cam Tkach.