The RealReal Expands to Summit, New Jersey with New Store Opening

Rhea-AI Summary

The RealReal (REAL), the leading online luxury resale marketplace, has opened its 16th nationwide store in Summit, New Jersey. The 3,000-square-foot location features a sophisticated design with burgundy and brass tones, complemented by light wood flooring. The store offers comprehensive services including consignment consultations, luxury authentication, and appraisals. A unique textile installation by artist Kiva Motnyk pays homage to New Jersey's textile heritage. Located at 20 Beechwood Road, the store operates Monday through Saturday from 10 AM to 6 PM and Sundays from 11 AM to 6 PM. This expansion follows successful pop-up events in the area and represents The RealReal's strategic growth in the Northeast region.

Positive

• Expansion of physical retail presence with 16th nationwide store
• Strategic location in affluent tri-state area with proven demand from previous pop-ups
• Additional revenue stream through in-store authentication and consignment services
• Strengthens brand presence in the Northeast luxury market

Negative

• None.

SUMMIT, N.J., June 05, 2025 (GLOBE NEWSWIRE) -- Today, The RealReal (Nasdaq: REAL), the world’s largest online marketplace for authenticated, resale luxury goods, proudly announces the opening of its newest store in Summit, New Jersey. This marks The RealReal’s 16th store nationwide and a continued expansion in the tri-state area, bringing expert-authenticated luxury resale to the vibrant Summit community.

Designed to be as inspiring as it is shoppable, the Summit store blends sustainability and luxury with a deep, moody palette of burgundy and brass tones, contrasted by light wood flooring and a glowing statement fixture for a warm yet elevated feel. In a tribute to New Jersey’s legacy in textiles and embroidery, The RealReal partnered with textile artist Kiva Motnyk of Thompson Street Studio to create a one-of-a-kind installation, celebrating craftsmanship and artistry. A curated mix of vintage furniture, art, and décor completes the space, making it a true destination for both shopping and inspiration.

The RealReal’s Chief Merchandising Officer, Samantha McCandless says “We’ve been running pop-up events here for years and have built an incredible community of consignors and luxury shoppers. Given the demand, it only made sense to put down roots with a permanent store — a new way for us to connect and grow in the Northeast.”

Store Offerings:

• Consignment Services: In-store experts provide personalized consultations and valuations for handbags, fine jewelry, watches, and designer fashion.
• Luxury Authentication & Appraisals: Specialists evaluate and authenticate high-value items, helping consignors understand their worth in the resale market.
• Curated Shopping Experience: A constantly refreshed selection of authenticated luxury goods ensures a unique shopping experience with every visit.
  

Store Details:

• Address: 20 Beechwood Road, Summit, NJ
• Hours: Monday – Saturday: 10 a.m. – 6 p.m.; Sunday: 11 a.m. – 6 p.m.
• Size: 3,000 sq. ft. Ground Floor
  

For more information or to book a consignment appointment, visit https://www.therealreal.com/newjersey

About The RealReal:

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 38 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.

Other Store and Luxury Consignment Office Locations:

The RealReal’s locations span key markets across the country, offering unique consignment and shopping experiences in Chicago, IL; Dallas, TX; Greenwich, CT; Houston, TX; Los Angeles, CA (Melrose, Brentwood); Manhasset, NY; Marin, CA; Miami, FL (Design District); Newport Beach, CA; Brooklyn, NY; New York, NY (Madison Ave, Midtown Luxury Consignment Office, and SoHo); Palm Beach, FL; Palo Alto, CA; San Francisco, CA (Luxury Consignment Office).

Press Contact:
PR@therealreal.com

FAQ

When did The RealReal (REAL) open its Summit, New Jersey store?

The RealReal opened its Summit, New Jersey store on June 5, 2025.

What services does The RealReal's new Summit store offer?

The store offers consignment services, luxury authentication and appraisals, and a curated shopping experience with authenticated luxury goods.

How many retail locations does The RealReal (REAL) now have?

With the Summit location, The RealReal now has 16 stores nationwide.

What are the operating hours of The RealReal's Summit, NJ store?

The store is open Monday through Saturday from 10 AM to 6 PM, and Sunday from 11 AM to 6 PM.

Where is The RealReal's new Summit store located?

The store is located at 20 Beechwood Road in Summit, New Jersey, with a 3,000 square foot ground floor space.