Real to Acquire REMAX, Creating a Leading Technology-Enabled Global Real Estate Platform
Key Terms
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Unites Real’s AI-powered brokerage platform with REMAX’s iconic real estate brand and global reach to deliver differentiated home buying and selling experience for over 180,000 real estate professionals and their clients across more than 120 countries and territories
Combined company would have generated approximately
Transaction is expected to be accretive to Real’s earnings and EBITDA margin within first full year of closing
Real to host conference call and webcast today at 8:30am ET
The acquisition brings together two complementary business models, uniting Real’s AI-powered, high-growth brokerage platform, proprietary software and vibrant agent community with REMAX’s iconic real estate brand and expansive global franchise network with a presence in more than 120 countries and territories and more than 145,000 agents. The combined company will deliver a differentiated end-to-end home buying and home selling experience for the combined company’s nearly 8,500 franchisees and 180,000+ agents, more than 100,000 of whom are based in the
“This acquisition is an important step on our journey to build a technology platform that empowers real estate professionals and improves the consumer experience,” said Tamir Poleg, Chairman and Chief Executive Officer of Real. “Bringing together Real’s technology and operating model with REMAX’s global reach and franchise model is a transformational moment for the industry. Together, we will create a more innovative, more productive and more connected real estate ecosystem that we believe will generate substantial long-term value for agents, franchisees, consumers and shareholders.”
“REMAX is pleased to announce this transaction with Real to create a leading global real estate platform,” said Erik Carlson, Chief Executive Officer of RE/MAX Holdings. “Real brings differentiated, best-in-class technology that we believe will drive greater choice, higher productivity and expanded support to our network. By joining forces, we will be positioned to deliver a more enhanced experience for all stakeholders – from agents to franchisees to consumers to shareholders – all while strengthening the culture and flexibility that make our brands special.”
“This is an extraordinary day in the history of REMAX, and I’m thrilled for what this transaction means for REMAX franchisees, agents and clients, as well as shareholders,” said Dave Liniger, REMAX Co-Founder and Chairman of the Board. “When Gail and I founded REMAX in 1973, we built a company for business-minded entrepreneurs with a customer-service mindset. For more than 50 years, REMAX has attracted trusted, productive professionals, shaped the real estate industry, and changed the lives of buyers and sellers around the world. To see the incredible momentum and strength of the REMAX brand today, I know now is the right time and Real is absolutely the right partner to move REMAX into the future. Gail and I look forward to watching REMAX enter its next chapter alongside Real.”
Strategic and Financial Benefits of Transaction
- Complementary operating models supported by AI and proprietary technology: The transaction brings together Real’s fast-growing technology-enabled brokerage platform and highly efficient operating model with REMAX’s capital-light, higher-margin franchise network and globally recognized brand. The combined company will create a differentiated real estate business spanning brokerage, franchising, fintech and ancillary services.
- Enhanced value proposition for agents and franchisees: Real estate professionals operating under either brand will benefit from the opportunity to utilize reZEN, Real’s integrated technology platform, providing them with greater productivity through streamlined transaction management, AI automation and integrated financial services, including Real Wallet. Franchisees are expected to benefit from stronger agent attraction and retention, expanded revenue opportunities and lower operating costs, while maintaining their existing business model and brand identity.
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Better outcomes for consumers: Real and REMAX supported approximately 1 million transaction sides in
North America and 1.8 million globally in 2025. The combined platform, including Real’s innovative AI tools, is expected to deliver a more efficient home buying and selling experience, with faster response times, improved transparency and more consistent execution across the transaction lifecycle, while expanding consumer access to integrated services, including mortgage and title. -
Stronger financial profile and cash generation: The transaction is expected to be accretive to Real’s earnings and Adjusted EBITDA margin within the first full fiscal year following the close of the transaction, excluding non-recurring merger and integration-related expenses. The combined company will benefit from a diversified earnings profile and, on a pro forma basis, would have generated approximately
in annual revenue and$2.3 billion in Adjusted EBITDA before synergies in 2025.1 Strong cash flow for the combined company is expected to support rapid deleveraging consistent with Real’s targeted leverage ratio of sub-2.0x net debt-to-Adjusted EBITDA by the end of the second full fiscal year following the close of the transaction, while enabling continued investment in growth and technology.$157 million -
Cost synergies expected to drive margin expansion and strategic reinvestment: The transaction is expected to generate approximately
of annual run-rate cost savings, with the majority expected to be realized within calendar year 2027. These savings are expected to be primarily generated from shared services, corporate and public company costs and technology efficiencies and are expected to contribute approximately 100 basis points of margin expansion once fully realized.$30 million
Leadership
Following the close of the transaction, Real Chief Executive Officer Tamir Poleg will serve as Chairman and Chief Executive Officer of the new Real REMAX Group. Real’s Chief Operating Officer, Jenna Rozenblat, will serve as Chief Integration Officer in connection with the transaction. Additional leadership positions within the Real REMAX Group are expected to leverage the combined strengths of both organizations. The combined company’s 10-member board will include 3 members from the RE/MAX Holdings board.
Real REMAX Group will be headquartered in
Transaction Terms
Under the terms of the agreement, which has been approved by the boards of directors of both companies, the parties will form a new holding company called Real REMAX Group.
The transaction values each RE/MAX Holdings share at
Time to Close, Approvals and Financing
The transaction is expected to close in the second half of 2026, subject to customary closing conditions, regulatory approvals and approval by each company’s shareholders. Dave Liniger, the co-founder and Chairman of RE/MAX Holdings, controls approximately
The transaction is not subject to financing. Real has secured a
Advisors
Morgan Stanley & Co. LLC is serving as exclusive financial advisor to Real, Willkie Farr & Gallagher LLP and Gowling WLG (
J.P. Morgan Securities LLC is serving as exclusive financial advisor to RE/MAX Holdings, Morrison & Foerster LLP is serving as legal advisor and H/Advisors Abernathy is serving as strategic communications advisor.
Conference Call and Webcast Information
Real will host a conference call and webcast today at 8:30 a.m. ET to discuss the transaction. The conference call can be accessed by dialing 888-506-0062 (Toll Free) or 973-528-0011 (international) and entering access code 176414. The webcast can be accessed at: https://www.webcaster5.com/Webcast/Page/2699/53932.
A link to the live webcast and associated presentation materials will also be available on the Investor Relations section of the Real website at https://investors.onereal.com/overview/default.aspx. A replay of the webcast will also be available on the Real website.
Real First Quarter 2026 Earnings
As previously announced, Real will hold a conference call to discuss its financial results for the first quarter 2026, at 8:00 a.m. ET on Thursday, May 7, 2026. An audio-only webcast of the call will be available on the Investor Relations section of the Company’s website at https://investors.onereal.com/.
RE/MAX Holdings First Quarter 2026 Earnings
RE/MAX Holdings will no longer be holding its first quarter 2026 earnings conference call and webcast scheduled for May 8, 2026, due to the pending transaction.
About Real
Real (NASDAQ: REAX) is a real estate experience company working to make life’s most complex transaction simpler. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence in all 50 states throughout the
About RE/MAX Holdings, Inc.
RE/MAX Holdings, Inc. (NYSE: RMAX) is one of the world's leading franchisors in the real estate industry, franchising real estate brokerages globally under the REMAX® brand, and mortgage brokerages within the
Cautionary Disclosure Regarding Forward-Looking Statements
This press release contains certain “forward-looking statements” and “forward-looking information” within the meaning of applicable
These risks, as well as other risks associated with the proposed transaction, will be more fully discussed in the proxy statement/prospectus that will be included in the Registration Statement and the Real management information circular that will each be filed with the SEC and Canadian securities regulators, as applicable, in connection with the proposed transaction. While the list of factors presented here is, and the list of factors to be presented in the Registration Statement will be, considered representative, no such list should be considered to be a complete statement of all potential risks and uncertainties. Unlisted factors may present significant additional obstacles to the realization of forward-looking statements/forward-looking information. You should not place undue reliance on any of these forward-looking statements/forward-looking information as they are not guarantees of future performance or outcomes; actual performance and outcomes, including, without limitation, Real’s or RE/MAX Holdings’ actual results of operations, financial condition and liquidity, and the development of new markets or market segments in which Real or RE/MAX Holdings operate, may differ materially from those made in or suggested by the forward-looking statements/forward-looking information contained in this press release. Neither Real nor RE/MAX Holdings assumes any obligation to publicly provide revisions or updates to any forward-looking statements/forward-looking information, whether as a result of new information, future developments or otherwise, should circumstances change, except as otherwise required by securities and other applicable laws. Neither future distribution of this press release nor the continued availability of this press release in archive form on Real’s or RE/MAX Holdings’ website should be deemed to constitute an update or re-affirmation of these statements as of any future date.
Important Information and Where to Find It
In connection with the proposed transaction between Real and RE/MAX Holdings, Real and RE/MAX Holdings will file relevant materials with the SEC and Canadian securities regulators, as applicable, including a management information circular of Real and a registration statement on Form S-4 (the “Registration Statement”) that will include a proxy statement of RE/MAX Holdings and prospectus of Real REMAX Group. Real’s management information circular will be mailed to securityholders of Real and the proxy statement/prospectus will be mailed to shareholders of each of RE/MAX Holdings and Real, in each case seeking their respective approval of the proposed transaction and other related matters. This press release is not a substitute for the Registration Statement, the proxy statement/prospectus, the Real management information circular or any other document that Real or RE/MAX Holdings (as applicable) may file with the SEC and Canadian securities regulators, as applicable, in connection with the proposed transaction.
BEFORE MAKING ANY VOTING OR INVESTMENT DECISION, INVESTORS AND SECURITY HOLDERS OF REAL AND RE/MAX HOLDINGS ARE URGED TO READ THE REGISTRATION STATEMENT, THE REAL MANAGEMENT CIRCULAR, THE PROXY STATEMENT/PROSPECTUS AND ANY OTHER RELEVANT DOCUMENTS THAT ARE FILED OR WILL BE FILED WITH THE SEC AND CANADIAN SECURITIES REGULATORS, AS APPLICABLE, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THESE DOCUMENTS, CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY CONTAIN OR WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION AND RELATED MATTERS.
Investors and security holders may obtain free copies of the Registration Statement, the Real management information circular and the proxy statement/prospectus (when they become available), as well as other filings containing important information about Real or RE/MAX Holdings, without charge at the SEC’s Internet website (http://www.sec.gov) and under Real’s profile on SEDAR+ at www.sedarplus.ca, as applicable. Copies of the documents filed with the SEC and the Canadian securities regulators by Real will be available free of charge on Real’s internet website at https://investors.onereal.com or by contacting Real’s investor relations contact at investors@therealbrokerage.com. Copies of the documents filed with the SEC by RE/MAX Holdings will be available free of charge on RE/MAX Holdings’ internet website at https://investors.remaxholdings.com or by contacting RE/MAX Holdings’ investor relations contact at investorrelations@remax.com. The information included on, or accessible through, Real’s website or RE/MAX Holdings’ website is not incorporated by reference into this press release or Real’s and RE/MAX Holdings’ respective filings with the SEC and Canadian securities regulators, as applicable.
Participants in the Solicitation
Real, RE/MAX Holdings, their respective directors and certain of their respective executive officers may be deemed to be participants in the solicitation of proxies in respect of the proposed transaction. Information about the directors and executive officers of Real is set forth in its management information circular for its 2026 annual meeting of shareholders, which was filed with the Canadian securities regulators on April 24, 2026 (the “Real Annual Meeting Circular”) and in its Form 6-K, which was filed with the SEC on April 24, 2026. Please refer to the sections captioned “Election of Directors,” “Statement of Corporate Governance Practices,” and “Compensation Discussion and Analysis” in the Real Annual Meeting Circular. To the extent holdings of such participants in Real’s securities have changed since the amounts described in the Real Annual Meeting Circular, such changes have been reflected on a Notice of Proposed Sale of Securities pursuant to Rule 144 under the
No Offer or Solicitation
This press release is for informational purposes only and is not intended to, and shall not, constitute an offer to sell or the solicitation of an offer to buy any securities or a solicitation of any vote or approval, nor shall there be any offer, solicitation or sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the
Additional Information for Real Securityholders
The agreement contains customary deal protections, including non-solicitation and "fiduciary out" provisions, as well as termination fees payable to REMAX or Real, respectively, as the case may be, as disclosed in the agreement.
The transaction is subject to approval by Real’s securityholders as set forth in the agreement and court approval in the Province of
Appendix: Pro Forma Adjusted EBITDA Reconciliations |
||
The Real Brokerage Inc. |
|
|
|
For the Year Ended December 31, 2025 |
|
Net Loss |
|
|
Finance Expenses, Net |
554 |
|
Depreciation and Amortization |
1,929 |
|
Stock-Based Compensation |
68,146 |
|
Restructuring Expenses |
250 |
|
Expenses Related to Litigation Settlement |
777 |
|
Tax Benefit |
(740) |
|
Adjusted EBITDA |
|
|
|
|
|
RE/MAX Holdings, Inc. |
|
|
|
For the Year Ended December 31, 2025 |
|
Net income (loss) |
|
|
Depreciation and amortization |
25,848 |
|
Interest expense |
31,700 |
|
Interest income |
(3,580) |
|
Provision for income taxes |
6,195 |
|
EBITDA |
73,596 |
|
Settlement and impairment charges |
(1,542) |
|
Equity-based compensation expense |
16,627 |
|
Fair value adjustments to contingent consideration |
(109) |
|
Restructuring charges |
2,536 |
|
Change in estimated tax receivable agreement liability |
715 |
|
Other adjustments |
1,898 |
|
Adjusted EBITDA |
|
|
|
|
|
Combined Adjusted EBITDA |
|
|
___________________________
1 Pro forma results as presented in this press release represent the combined Real and REMAX fiscal year 2025 results and are not intended to represent pro forma financials under Section 11 of Regulation S-X under the Securities Exchange Act of 1934, as amended. See the Appendix for a reconciliation of historical non-GAAP financial measures.
2 To be adjusted to reflect 10-for-1 share consolidation of Real shares immediately prior to closing.
3 Following a 10-for-1 consolidation of Real’s shares.
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Real Contacts
Investors
Loren Irwin
Director, Investor Relations and Financial Reporting
investors@therealbrokerage.com
908.280.2515
Media
press@therealbrokerage.com
RE/MAX Holdings Contacts
Investors
Joe Schwartz
SVP, Finance & Investor Relations
investorrelations@remax.com
Media
mediarelations@remax.com
H/Advisors Abernathy
Carina
carina.davidson@h-advisors.global / mallory.griffin@h-advisors.global
Source: The Real Brokerage Inc.