Reliance Global Group (RELI) Announces Strategic Bitcoin (BTC) Purchase as Part of Digital Asset Treasury Strategy

Rhea-AI Summary

Reliance Global Group (NASDAQ:RELI) has announced its first Bitcoin (BTC) purchase as part of its Digital Asset Treasury (DAT) initiative. This strategic move follows the company's recent acquisitions of Ethereum (ETH) and Cardano (ADA), making RELI one of the Nasdaq/NYSE-listed companies holding Bitcoin in their treasury.

The company views Bitcoin as a foundational store of value, citing its key strengths: limited supply of 21 million BTC, robust network security, high liquidity, and growing institutional adoption. Bitcoin's network processed approximately $19 trillion in transactions during 2024, more than doubling year-over-year.

CEO Ezra Beyman emphasized that this purchase represents a strategic approach to building a diversified portfolio of blockchain leaders, focusing on long-term value rather than short-term speculation. The company maintains its commitment to regulatory compliance, transparent accounting, and secure custody throughout its digital asset strategy.

Positive

• Strategic diversification into three major cryptocurrencies (Bitcoin, Ethereum, Cardano)
• Positioning as one of the Nasdaq/NYSE-listed companies holding Bitcoin in treasury
• Bitcoin network showed strong growth with $19 trillion in transactions during 2024
• Company demonstrates structured approach to digital asset adoption with focus on compliance and security

Negative

• Exposure to highly volatile cryptocurrency markets
• Regulatory uncertainty in the digital asset space
• No disclosure of specific investment amounts or portfolio allocation

Insights

Investment Strategist

RELI's Bitcoin purchase completes a strategic crypto treasury trifecta, indicating a forward-looking corporate financial strategy amid increasing institutional adoption.

Reliance Global Group's Bitcoin purchase marks a significant treasury diversification strategy, completing what appears to be a carefully structured digital asset portfolio that now includes three major cryptocurrencies. This third crypto acquisition follows their earlier purchases of Ethereum and Cardano, demonstrating a methodical approach to building a diversified blockchain portfolio rather than a one-off speculative bet.

The company is strategically positioning itself among a small group of Nasdaq/NYSE-listed companies holding Bitcoin in their treasury. What's noteworthy is their articulated investment thesis – they view Bitcoin not as speculation but as a foundational store of value with specific attributes they value: scarcity (21 million maximum supply), robust security (through decentralized mining), established liquidity, and growing institutional adoption.

The company appears to be implementing what's becoming known as a "corporate Bitcoin strategy" – using digital assets as an alternative to cash reserves in an inflationary environment. Their selection of three distinct blockchain networks shows sophistication in their approach: Bitcoin (store of value), Ethereum (smart contract functionality), and Cardano (sustainability focus). This creates exposure to different segments of blockchain utility.

The firm's existing technology focus in insurance (AI, analytics, digital platforms) makes this a natural strategic extension rather than a radical pivot. For investors, this represents a public equities investment vehicle with embedded cryptocurrency exposure – essentially offering indirect crypto exposure through a regulated entity, which could attract investors seeking blockchain exposure without direct crypto ownership complications.

Builds on Earlier Ethereum and Cardano Purchases, Strengthening Digital Asset Diversification

LAKEWOOD, NJ, Sept. 29, 2025 (GLOBE NEWSWIRE) -- Reliance Global Group, Inc. (Nasdaq: RELI) (“Reliance”, “we” or the “Company”) today announced that it has completed its first purchase of Bitcoin (BTC) under its Digital Asset Treasury (“DAT”) initiative. This purchase represents Reliance’s latest and largest crypto position to date, underscoring  Reliance’s ongoing strategy to include top-tier digital assets in its treasury portfolio, with Bitcoin now joining Ethereum and Cardano among its holdings.

This marks the third major step in Reliance’s digital asset strategy. Earlier this month, the Company announced its initial purchase of Ethereum (ETH), followed days later by the purchase of Cardano (ADA). Each of these purchases reflects Reliance’s measured and disciplined approach to diversifying its treasury with high-quality digital assets. With Bitcoin now added, Reliance's current crypto portfolio represents three of the largest and longest standing blockchain networks in the world.

With this purchase, Reliance becomes one of the Nasdaq/NYSE‐listed companies holding Bitcoin in their treasury. The Company views Bitcoin not as a speculative asset but as a foundational store of value supported by broad adoption, deep liquidity, and strong security.

Bitcoin remains the original, highest‐market‐cap cryptocurrency and is often referred to as “digital gold.” Key factors include:

• Limited supply / built‐in scarcity: Only 21 million BTC will ever exist, reinforcing Bitcoin’s deflationary attributes.
• Robust network security: Powered by global mining operations, Bitcoin’s hashrate and decentralized consensus mechanisms are widely regarded as among the strongest in any blockchain.
• High liquidity & institutional interest: Bitcoin is traded on virtually all major cryptocurrency exchanges and is increasingly held by institutional investors and corporate treasuries.
• Growing adoption: As of mid‐2025, global Bitcoin ownership/users is estimated in the hundreds of millions.
• Transaction volume scale: The Bitcoin network processed approximately $19 trillion in transactions during 2024, more than double the prior year’s total.

Ezra Beyman, Chairman and CEO of Reliance Global Group, stated, “Our earlier purchases of Ethereum and Cardano laid the groundwork for Reliance’s digital asset treasury strategy, and today’s purchase of Bitcoin represents the next step in building a diversified portfolio of blockchain leaders. By strategically selecting assets with proven resilience, we are focused on creating a treasury that balances innovation, sustainability, and long-term value. Bitcoin brings a unique set of attributes — from its fixed supply and role as a hedge against inflation to its unmatched network security and growing institutional adoption that make it an essential component of a forward-looking digital asset strategy. Together with Ethereum’s strength in smart contracts and Cardano’s emphasis on sustainability, Bitcoin anchors our portfolio with the qualities of a globally recognized store of value. Guided by the expertise of our Crypto Advisory Board, we will continue to approach this initiative with discipline, ensuring governance, custody, and compliance remain paramount. Our goal is not short-term speculation, but the thoughtful integration of digital assets into Reliance’s broader vision, delivering sustainable growth and long-term value for our shareholders as blockchain technology becomes further embedded in the global financial system.”

Reliance has a track record of adopting advanced technologies in insurance and financial services, including AI, analytics, and digital platforms like RELI Exchange and 5MinuteInsure.com. Expanding into Bitcoin is a natural step in this strategy, providing a hedge against inflation, currency risk, and adding diversification across asset classes. Throughout this expansion, Reliance remains focused on regulatory compliance, transparent accounting, and secure custody to ensure its digital asset strategy is both disciplined and sustainable.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by terminology such as “may,” “should,” “could,” “would,” “will,” “expect,” “anticipate,” “intend,” “plan,” “believe,” “estimate,” “continue,” “potential,” and similar expressions. Forward-looking statements in this press release include, without limitation, statements regarding:

• Our expectation that the addition of Bitcoin to our holdings, alongside Ethereum and Cardano, will strengthen our Digital Asset Treasury strategy and long-term shareholder value;
• Our belief that carefully diversifying across leading blockchain networks provides both resilience and growth potential in our treasury portfolio;
• Our expectation that disciplined governance, custody, and compliance processes will allow us to responsibly manage digital assets within a public-company framework;
• Our belief that Bitcoin, as a store of value, together with Ethereum’s smart contract ecosystem and Cardano’s sustainability focus, position Reliance to participate in foundational blockchain technologies as they gain broader institutional and commercial adoption; and
• Other statements relating to our future financial performance, business strategy, technology developments, capital allocation, and operational execution.

These forward-looking statements are based on a number of assumptions, including that: i) the Company is able to successfully implement its Digital Asset Treasury strategy as approved by the Board; (ii) cryptocurrency and blockchain markets remain sufficiently stable to allow for execution of our strategy; (iii) regulatory and accounting frameworks evolve in a manner consistent with our ability to participate in digital asset markets; and (iv) no material adverse changes occur in market, economic, or regulatory conditions.

Actual results could differ materially from those anticipated due to a variety of risks and uncertainties, including: volatility or declines in cryptocurrency markets; challenges in executing and managing digital asset investments; regulatory or accounting changes that adversely impact digital asset holdings or blockchain-based initiatives; technological risks related to custody, cybersecurity, or blockchain integration; competitive pressures from Insurtech, blockchain, or digital asset market participants; and other factors described under “Risk Factors” in our Registration Statement on Form S-1, Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and other filings with the Securities and Exchange Commission.

You are encouraged to carefully review our Annual Report on Form 10-K for the year ended December 31, 2024, as amended, as well as other SEC filings, for a more complete discussion of these and other risks and uncertainties. Except as required by law, Reliance Global Group Inc. undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

Contact:

Crescendo Communications, LLC
Tel: +1 (212) 671-1020
Email: RELI@crescendo-ir.com

FAQ

What cryptocurrencies does Reliance Global Group (RELI) now hold in its treasury?

Reliance Global Group holds three major cryptocurrencies in its treasury: Bitcoin (BTC), Ethereum (ETH), and Cardano (ADA), representing some of the largest blockchain networks globally.

Why did Reliance Global Group (RELI) decide to invest in Bitcoin?

RELI views Bitcoin as a foundational store of value, citing its limited supply of 21 million BTC, robust network security, high liquidity, institutional interest, and growing adoption as key factors for investment.

How much Bitcoin did Reliance Global Group (RELI) purchase in September 2025?

The specific amount of Bitcoin purchased was not disclosed in the announcement, though it was described as the company's largest crypto position to date.

What is Reliance Global Group's (RELI) strategy for its Digital Asset Treasury?

RELI's strategy focuses on building a diversified portfolio of leading blockchain assets, emphasizing long-term value creation rather than short-term speculation, while maintaining strict governance, custody, and compliance processes.

How does Bitcoin fit into Reliance Global Group's (RELI) overall treasury strategy?

Bitcoin serves as an anchor to RELI's digital asset portfolio, providing a hedge against inflation and currency risk, while complementing Ethereum's smart contract capabilities and Cardano's sustainability focus.