New Survey Reveals Healthcare Provider Directory Accuracy and Usability Hurdles
Rhea-AI Summary
LexisNexis Risk Solutions (NYSE:RELX) has released a comprehensive survey revealing significant challenges in healthcare provider directory accuracy and usability. The Ipsos survey of 3,014 U.S. adults found that while 82% of adults use healthcare directories, 33% have encountered outdated or incorrect information, and 21% found directories difficult to navigate.
The study highlights that 58% of users consider network coverage as a crucial factor in provider selection, while 49% use directories to find specialists. Additionally, 56% of users prioritize finding providers who can deliver specific types of care needed, emphasizing the equal importance of clinical and financial factors in provider selection.
Positive
- Survey reveals high adoption rate with 82% of adults using healthcare directories
- Strong consumer reliance on directories for critical healthcare decisions
- Clear identification of improvement opportunities in directory accuracy and usability
Negative
- 33% of users encountered outdated or incorrect directory information
- 21% of users reported difficulty in navigating healthcare provider directories
- Poor directory experience leading to increased call center costs and potential non-compliance of care
News Market Reaction – RELX
On the day this news was published, RELX declined 0.25%, reflecting a mild negative market reaction. This price movement removed approximately $217M from the company's valuation, bringing the market cap to $86.62B at that time.
Data tracked by StockTitan Argus on the day of publication.
One third of provider directory users have encountered outdated or incorrect information
The findings are based on an Ipsos survey of 3,014
Key Finding: Provider data inaccuracy and poor user experience are leading pain points
The survey results indicate a large majority of adults (
33% of provider directory users have encountered outdated or incorrect information.21% of provider directory users found it difficult to use a healthcare provider directory to find a provider.
"Among the multitude of tools providing consumers with an avenue to care, provider directories remain one of the most important," said Adam Mariano, president and general manager of healthcare, LexisNexis Risk Solutions. "However, these directories are only as useful as the information contained within them, and our report shows consumers are encountering a concerningly high prevalence of outdated and inaccurate directory information. This impedes access to care and increases risk to organizations. These findings should serve as a wake-up call for organizations to reimagine the directory experience and to continuously improve provider data accuracy."
Key Finding: Consumers rely on healthcare provider directories for critical healthcare decisions
The data shows that consumers depend on provider directories to find providers, confirm coverage and understand copays and deductibles. These tools play a vital role in helping consumers through complex decisions related to both providers and health plans—especially when switching plans, seeking new care or navigating other periods of change.
49% of respondents said they use a healthcare provider directory to find a specialist.58% of users report network coverage/participation as among the most important factors when selecting a provider, with30% reporting it as the single most important factor.56% of users report that ensuring the provider can deliver the specific type of care needed is among the most important factors when selecting a provider.
The responses indicate that consumers value clinical and financial factors equally when selecting a provider, highlighting an opportunity for healthcare organizations to enhance patient and member engagement by making directories more intuitive and aligning them with what consumers value most.
"At their best, provider directories are easy to use and reflect up-to-date network and credential information, becoming powerful tools for engaging and retaining patients and members," said Mariano. "However, a poor experience with a provider directory can lead to frustration, higher call center and support costs for payers and ultimately non-compliance of care for patients in need. With an emphasis on data quality, usability and transparency, organizations can empower individuals to make informed, confident decisions about their care, reducing overall cost of care and improving member satisfaction."
Ipsos conducted the survey from June 12 to June 18, 2025. A sample of 3,014
Click here to view the full report.
About LexisNexis® Risk Solutions
LexisNexis® Risk Solutions harnesses the power of data and advanced analytics to provide insights that help businesses and governmental entities reduce risk and improve decisions to benefit people around the globe. We provide data and technology solutions for a wide range of industries including insurance, financial services, healthcare and government. Headquartered in metro
Media Contact:
Syed Shabbir
Sr. Manager, Corporate Communications
LexisNexis Risk Solutions
816-572-7709
syed.shabbir@lexisnexisrisk.com
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SOURCE LexisNexis Risk Solutions