New Survey Uncovers Potential Gap in Consumer Awareness and Understanding of Healthcare Portal Security Practices
- Survey provides valuable insights into consumer behavior and preferences in healthcare portal usage
- Large sample size of 3,010 U.S. adults ensures statistical significance with margin of error of +/- 1.79%
- Identifies clear areas for business improvement in healthcare portal adoption and security
- Low portal utilization with 49% using portals less than once per month
- High security concerns among non-users (49% lack confidence)
- Significant awareness gap, especially among younger users
- Reliance on vulnerable username/password authentication methods
Findings reveal the need for more robust identity verification solutions
Based off an Ipsos survey of 3,010
Key Result: Data security is a major factor in improving portal adoption
When respondents were asked about the security of their personal health information within portals, the confidence level varied significantly between those who use a portal compared to those who don't.
49% of non-portal users stated they lack confidence in the security of their health data compared to only11% of portal users.17% of non-portal users said they don't use a portal because they have security concerns.
Key Result: People believe passwords are the most effective way to protect their data
Effective identity verification is central to protecting patient data, yet consumer preferences don't always align with the most secure methods.
58% selected usernames and passwords as the most preferred method of identity verification.52% said usernames and passwords are effective in ensuring the security of personal data.
These findings signal a major gap between public perception and the reality of how often usernames and passwords are compromised, with some reports estimating a million passwords are compromised each week.1
"Our report indicates a disconnect between consumers' perception of effective identity verification and the reality of how often usernames and passwords are compromised," said Adam Mariano, president and general manager of healthcare, LexisNexis Risk Solutions. "This highlights an urgent need for more sophisticated, layered security protocols that enhance user trust and convenience without unnecessarily increasing friction. Concurrently, the findings highlight the need for widespread education around the importance of effective security measures to ensure healthcare companies implement secondary identity verification methods to keep information secure."
Key Result: Portal utilization and awareness are low
When asked how often people access their healthcare portals, nearly half (
Top reasons why non-portal users don't use a portal:
36% would rather talk to a human.27% lack awareness.17% have security concerns.
"With the continued expansion of patient portals and digital consumerism in healthcare, key barriers like awareness and security concerns are preventing optimal utilization by consumers," said Mariano. "Healthcare organizations must implement additional measures to improve patient education to ensure successful adoption and increased engagement."
Click here to view the full report.
The survey was conducted by Ipsos from March 17 to March 20, 2025. A sample of 3,010
About LexisNexis Risk Solutions
LexisNexis Risk Solutions harnesses the power of data and advanced analytics to provide insights that help businesses and governmental entities reduce risk and improve decisions to benefit people around the globe. We provide data and technology solutions for a wide range of industries including insurance, financial services, healthcare and government. Headquartered in metro
Media Contact:
Syed Shabbir
Sr. Manager, Corporate Communications
LexisNexis Risk Solutions
816-572-7709
syed.shabbir@lexisnexisrisk.com
1 https://tech.asu.edu/features/dont_pass_on_password_protection
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SOURCE LexisNexis Risk Solutions