FTC Resolution Preserves Redfin's Zillow Rental Partnership and Clears the Way for Company's Standalone Rentals Business
Rocket Companies (NYSE: RKT) announced that Redfin, its subsidiary, reached a proposed resolution with the Federal Trade Commission and five states regarding a February 2025 multifamily rental listing syndication agreement with Zillow.
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Rhea-AI Summary
Rocket Companies (NYSE: RKT) announced that Redfin, its subsidiary, reached a proposed resolution with the Federal Trade Commission and five states regarding a February 2025 multifamily rental listing syndication agreement with Zillow. The order, subject to court approval, keeps the Redfin–Zillow rentals partnership in place through at least 2030.
According to the company, Redfin will continue receiving multifamily listings from Zillow and payments for renter leads, and will retain the $100 million already received under the original agreement. The resolution also removes restrictions on Redfin, allowing it to build a standalone rentals advertising business, compete directly with Zillow for multifamily advertisers, and develop its own relationships with housing providers.
Positive
- Partnership with Zillow extended through at least 2030 for multifamily listings and leads
- Redfin retains the original agreement payment of $100 million
- Continued lead-payment economics from Zillow support Redfin’s rentals business
- Restrictions lifted, enabling Redfin to build its own rentals advertising offering and compete directly
Negative
- None.
Details
News Market Reaction – RKT
On Aug 25, the first trading day after this news, RKT closed 1.60% above the previous close. Our momentum scanner recorded 2 alerts for this stock that day.
Data tracked by StockTitan Argus for the Aug 25 session.
Key Figures
- Agreement consideration retained
- $100 million
- Amount received under the original agreement
- Partnership duration
- at least 2030
- Zillow multifamily listing syndication partnership
- Original agreement date
- February 2025
- Redfin-Zillow multifamily rental listing syndication agreement
- State parties
- five states
- Resolution with the Federal Trade Commission and five states
Previous Partnership Reports
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Rocket Mortgage became presenting sponsor and client partner for a national student advertising competition.
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Redfin added local childcare information to every for-sale home listing.
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Redfin added zipcode-level weather data to every home listing across its digital platforms.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
multifamily listings technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Redfin will continue to receive Zillow's multifamily listings and payments for leads through at least 2030 while building its own rentals advertising business
The syndication partnership between Redfin and Zillow remains in place through at least 2030. Redfin will continue to receive the multifamily listings provided by Zillow, and Zillow will continue to pay Redfin for renter leads generated through Redfin's sites. Redfin will also retain the
The resolution also removes restrictions on Redfin's ability to compete directly with Zillow for multifamily advertising customers, build its own relationships with housing providers and generate leads through its own offering.
"This is a massive win for Redfin," said Aaron Emerson, Chief Communications Officer for Rocket Companies. "We keep the listings, leads and economics that make this business work today, and we gain the ability to compete directly for multifamily advertisers. For millions of people, renting is the first step toward homeownership and helping them move from a first apartment to a first home is exactly what we're built to do."
About Redfin
Redfin is a technology-driven real estate company with the country's most-visited real estate brokerage website. As part of Rocket Companies (NYSE: RKT), Redfin is creating an integrated homeownership platform from search to close to make the dream of homeownership more affordable and accessible for everyone. Redfin's clients can see homes first with on-demand tours, easily apply for a home loan with Rocket Mortgage, and save thousands in fees while working with a top local agent.
You can find more information about Redfin and get the latest housing market data and research at Redfin.com/news. For more information about Rocket Companies, visit RocketCompanies.com.
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SOURCE Redfin
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