Rocket Companies, Inc. reports developments across a Detroit-based homeownership platform that includes mortgage, real estate, title and personal finance businesses. Recurring updates cover Rocket Mortgage loan origination and servicing activity, quarterly financial results, funding and margin trends, and integration work following completed acquisitions within its homeownership ecosystem.
Company news also includes Redfin housing-market reports, real estate search features such as Sunscore, and product activity tied to homebuyers, homeowners and agents. Additional themes include Rocket Money, Rocket Loans and Rocket Close, along with technology, data and AI initiatives used across search, origination, servicing and client engagement.
Redfin reports U.S. median luxury home prices rose 4.6% year-over-year to $1.31M in December, outpacing non-luxury gains of 1.4% to $375,000. Luxury pending sales fell 1.1%, active luxury listings grew 5.6%, and the typical luxury home took 64 days to go under contract.
Redfin attributes price gains to constrained high-quality inventory and bidding wars among affluent buyers; metro-level swings were large and uneven.
Redfin (RKT) reports stark racial gaps in homeownership for young Americans: as of mid‑2025, 14.2% of Black Gen Zers and 32% of Black millennials own homes versus 31.6% and 66.6% of white Gen Zers and millennials, respectively. Black Gen Z and millennial rates declined since 2023 while white rates rose. The report cites wage and wealth gaps, higher Black unemployment, historical discriminatory policies, lower median credit scores, and higher mortgage rejection rates for Black buyers as key drivers. Redfin expects affordability to begin improving in 2026 as wages rise and mortgage rates ease.
Redfin (RKT) reports homebuyers received the largest discounts since 2012: the typical buyer who paid below the list price got a 7.9% discount in 2025, equating to a $31,592 reduction against a median original list price of $399,900.
Nearly 62.2% of buyers paid below list and the average discount among all buyers was 3.8%; there are a record 47% more sellers than buyers, giving buyers greater negotiating power.
Redfin reports that large multifamily buildings now account for 33.1% of U.S. renter-occupied units, the highest share on record, while single-family rentals fell to a record-low 31%. Construction of large multifamily buildings hit a 2024 record, and just 13.7% of single-family homes are occupied by renters.
Metro differences are large: New York leads with 69.1% of rentals in large multifamily, while Riverside and several Sun Belt metros saw the biggest decade gains in multifamily rental share.
Redfin (RKT) reports a small recovery in listings: new U.S. home listings rose about 1% year-over-year in the four weeks ending Jan. 25, the first increase in over two months. Lower mortgage rates and rising purchase applications are boosting buyer interest.
Key metrics: median monthly mortgage payment down 6.6%, pending sales down 1.6% (smallest decline in nearly two months), median days on market 63 (longest in years), and active listings near 986,000.
Redfin (RKT) named the 10 most neighborly U.S. cities for 2026, led by Salt Lake City, followed by Portland and Kansas City. Rankings use metro-area data on volunteerism, neighborly help, charitable giving, social clubs and park proximity. Median home prices for each city are listed, e.g., Salt Lake City $544,000 and San Diego $900,000.
The company will debut a Big Game commercial on February 8 tied to the announcement and an upcoming ad campaign.
Rocket Companies (NYSE: RKT) and Redfin unveiled a teaser for their Super Bowl LX commercial featuring Lady Gaga performing a reimagined "Won't You Be My Neighbor?" The 60-second spot centers on home, community and belonging and marks Redfin's first Super Bowl appearance in its 20-year history. The campaign follows Rocket's prior Super Bowl work that earned a Cannes Gold Lion and high social engagement. Lady Gaga collaborated with Alex Smith and Benjamin Rice; the announcement arrives ahead of the 2026 GRAMMYs, where she holds seven nominations.
Redfin (RKT) reports that over 40,000 U.S. home-purchase agreements were canceled in December, equal to 16.3% of contracts — up from 14.9% a year earlier and the highest December rate in records back to 2017. Cancellations were highest in Atlanta (22.5%), Jacksonville (20.6%) and San Antonio (20.6%), and lowest in Nassau County (3.8%), San Francisco (4.2%) and San Jose (8.9%). San Jose led annual increases (+6.8 ppts). Redfin cites higher housing costs, rising inventory and strong seller supply as reasons buyers are more selective; Atlanta sellers now outnumber buyers by over 80%. Redfin expects affordability to gently improve in 2026 as wages rise faster than housing costs.
Redfin (RKT) reports a modest rise in homeownership among young adults in 2025: 27.1% of Gen Zers owned homes, up from 26.1% in 2024, while millennials rose to 55.4%. Affordability improved slightly as the weekly average mortgage rate fell to about 6.2% from ~7% at the start of 2025, housing costs dipped to a two‑year low, and inventory increased. Despite gains, home prices remain historically high and buyers typically need about $112,000 in income to afford the median U.S. home. Younger buyers are buying more: 19–29 year olds accounted for 18.5% of 2025 purchases, up from 14.4% in 2024.
Redfin (RKT) reports slight improvement in U.S. homebuying and selling activity for the four weeks ending Jan. 18, 2025, as mortgage rates eased.
Key figures: weekly average 30-year mortgage rate fell to 6.06% (three-year low); median monthly mortgage payment declined to $2,441 (-6.3% YoY); pending sales were 52,235 (-2.9% YoY); new listings were 56,437 (-1.6% YoY); median days on market rose to 61 days (+7 days).
Mortgage-purchase applications increased sharply, Google searches for “homes for sale” rose, but many markets remain buyer-favorable with homes taking longer to sell.