Rocket Appoints Viral Nation as Social Media Agency of Record, Replacing Glossy Social Feeds with Real Stories
Rocket (NYSE:RKT) has appointed Viral Nation as its Social Media Agency of Record to transform its social media strategy with authentic homeownership storytelling. The partnership aims to move beyond curated content to deliver real stories and guidance for potential homeowners.
The collaboration builds on the success of Rocket's "Own the Dream" campaign, which included a Super Bowl ad and social campaigns that generated 247 million views nationwide. Viral Nation will focus on showcasing genuine client stories, implementing influencer ambassador programs, and managing community engagement to help Rocket connect with Americans throughout their homebuying journey.
Rocket (NYSE:RKT) ha nominato Viral Nation come sua agenzia ufficiale per i social media, con l'obiettivo di rinnovare la strategia social attraverso racconti autentici sulla proprietà della casa. La partnership punta a superare i contenuti curati per offrire storie reali e consigli concreti ai potenziali acquirenti.
La collaborazione si basa sul successo della campagna di Rocket "Own the Dream", che ha incluso uno spot al Super Bowl e campagne social che hanno generato 247 milioni di visualizzazioni in tutto il Paese. Viral Nation si concentrerà sul mettere in luce storie autentiche di clienti, sull'implementazione di programmi di ambassador influencer e sulla gestione dell'engagement della community per aiutare Rocket a connettersi con gli americani lungo tutto il percorso d'acquisto della casa.
Rocket (NYSE:RKT) ha nombrado a Viral Nation como su agencia oficial de redes sociales para renovar su estrategia social mediante relatos auténticos sobre la compra de vivienda. La alianza busca ir más allá del contenido curado para ofrecer historias reales y orientación a posibles compradores.
La colaboración se basa en el éxito de la campaña "Own the Dream" de Rocket, que incluyó un anuncio en el Super Bowl y campañas sociales que generaron 247 millones de visualizaciones a nivel nacional. Viral Nation se centrará en mostrar historias genuinas de clientes, poner en marcha programas de embajadores influencers y gestionar el compromiso de la comunidad para ayudar a Rocket a conectar con los estadounidenses durante todo su proceso de compra de vivienda.
Rocket (NYSE:RKT)는 진정성 있는 주택 소유 스토리텔링으로 소셜 미디어 전략을 전환하기 위해 Viral Nation을 소셜 미디어 공식 에이전시로 선정했습니다. 이번 파트너십은 큐레이션된 콘텐츠를 넘어 잠재 주택 구매자에게 실제 이야기와 실질적인 조언을 제공하는 것을 목표로 합니다.
이번 협업은 Super Bowl 광고와 전국적으로 2억4700만 회의 조회수를 기록한 Rocket의 "Own the Dream" 캠페인의 성공을 바탕으로 합니다. Viral Nation은 실제 고객 사례를 보여주고, 인플루언서 앰배서더 프로그램을 운영하며, 커뮤니티 참여 관리를 통해 Rocket이 미국인들의 주택 구매 여정 전반에 걸쳐 연결되도록 돕는 데 주력할 것입니다.
Rocket (NYSE:RKT) a nommé Viral Nation comme son agence officielle pour les réseaux sociaux afin de transformer sa stratégie sociale par des récits authentiques autour de l'accession à la propriété. Le partenariat vise à aller au-delà des contenus soignés pour proposer des histoires réelles et des conseils utiles aux futurs propriétaires.
La collaboration s'appuie sur le succès de la campagne "Own the Dream" de Rocket, qui comprenait une publicité au Super Bowl et des campagnes sociales ayant généré 247 millions de vues à l'échelle nationale. Viral Nation mettra l'accent sur des témoignages clients authentiques, la mise en place de programmes d'ambassadeurs influenceurs et la gestion de l'engagement communautaire pour aider Rocket à se rapprocher des Américains tout au long de leur parcours d'achat de logement.
Rocket (NYSE:RKT) hat Viral Nation als seine offizielle Social-Media-Agentur verpflichtet, um die Social-Media-Strategie mit authentischen Geschichten rund ums Eigenheim neu auszurichten. Die Partnerschaft zielt darauf ab, über kuratierte Inhalte hinauszugehen und potenziellen Hauseigentümern echte Geschichten und praktische Hinweise zu liefern.
Die Zusammenarbeit baut auf dem Erfolg von Rockets Kampagne "Own the Dream" auf, die einen Super-Bowl-Spot und Social-Kampagnen umfasste und landesweit 247 Millionen Aufrufe erzielte. Viral Nation wird echte Kundengeschichten in den Vordergrund stellen, Influencer-Ambassador-Programme umsetzen und das Community-Engagement managen, um Rocket dabei zu helfen, sich mit Amerikanern während ihrer gesamten Hauskaufreise zu verbinden.
- Social media campaigns achieved 247 million views nationwide
- Strategic partnership with leading social-first transformation agency
- Expansion of "Own the Dream" campaign reach through new social channels
- None.
At a time when nearly
"Homeownership is the single most powerful expression of the American dream – and everyone deserves to see themselves in that story," said Jonathan Mildenhall, Chief Marketing Officer for Rocket. "With Viral Nation as our social media agency of record, we're using content to build a movement. One grounded in honest storytelling, vibrant communities, and meaningful solutions. We know that when people see others like them owning their dream, it sparks belief. And belief is where transformation begins."
Rocket launched "Own the Dream," the company's new core creative idea, with an unforgettable Super Bowl ad. The message was amplified by Viral Nation's strategic social campaigns, which drove 247 million views nationwide and sparked genuine conversations across all platforms. This new partnership builds on that moment by fostering a vibrant, welcoming community through voices from Rocket's network of everyday home-seekers and homebuying experts.
Viral Nation will help Rocket cut through noisy feeds by showcasing real client stories, influencer ambassador programs, and dynamic community management. Together, Rocket and Viral Nation will ignite moments that resonate deeply with Americans – piercing through challenges to offer guidance on every step of the homebuying journey.
"Rocket's mission to redefine homeownership inspires us to build a social movement that empowers every American to envision themselves on this journey," said Joe Gagliese, CEO and Co-Founder of Viral Nation. "Rocket is more than a financial services company; it's a culturally influential brand, authentically leading and shaping the communities it serves."
Through this new partnership, Rocket's social presence won't just inspire—it will guide. Together, the brands are building tools, stories, and spaces that turn aspiration into action.
About Rocket Companies
Founded in 1985, Rocket Companies (NYSE: RKT) is a
With insights from more than 65 million calls with clients each year, 14 petabytes of data and a mission to Help Everyone Home, Rocket Companies is well positioned to be the destination for AI-fueled home ownership. Known for providing exceptional client experiences, J.D. Power has ranked Rocket Mortgage #1 in client satisfaction for primary mortgage origination and mortgage servicing a total of 22 times – the most of any mortgage lender.
For more information, please visit the Company's Corporate website or Investor Relations website.
About Viral Nation
Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, experiential marketing, social strategy, and our talent representation agency. Our AI-powered brand safety solution, Secure™, allows us to maximize creator partnerships while safeguarding brand reputation. Viral Nation powers global growth for brands like e.l.f. Cosmetics, Audible, A24, MGM Resorts International, Microsoft, Tencent, Zillow, and Walmart, redefining how brands engage and thrive in an ever-evolving digital world. For more information, please visit www.viralnation.com and follow us on LinkedIn, X, Instagram, TikTo, and YouTube.
Media Contacts:
Sunshine Sachs Morgan & Lylis
PR for Viral Nation
viralnationpr@ssmandl.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/rocket-appoints-viral-nation-as-social-media-agency-of-record-replacing-glossy-social-feeds-with-real-stories-302526877.html
SOURCE Viral Nation
FAQ
What is Rocket's new social media strategy with Viral Nation?
How successful was Rocket's "Own the Dream" campaign?
Who is Rocket's new Social Media Agency of Record?
What is the goal of Rocket's partnership with Viral Nation?
How will RKT's social media presence change under Viral Nation?
