Rocket Companies Completes Acquisition of Redfin
Rocket Companies (NYSE: RKT) has completed its acquisition of Redfin, combining America's largest mortgage lender with the most-visited real estate brokerage website. The strategic merger introduces Rocket Preferred Pricing, offering qualified homebuyers a one percentage point reduction in their interest rate for the first year or up to $6,000 in lender credits at closing when using both companies' services.
As part of the integration, Redfin has rebranded as "Redfin Powered by Rocket" to unify the homebuying experience. The companies plan to launch additional products and services for homebuyers, real estate agents, and mortgage brokers in the coming months.
Simultaneously, Rocket Companies announced the completion of its organizational restructuring, eliminating its "Up-C" structure and reducing its classes of common stock from four to two. This simplification enhances equity liquidity and improves the company's ability to use its common stock for future acquisitions.
Rocket Companies (NYSE: RKT) ha completato l'acquisizione di Redfin, unendo il più grande prestatore ipotecario degli Stati Uniti con il sito immobiliare più visitato del paese. Questa fusione strategica introduce Rocket Preferred Pricing, che offre agli acquirenti qualificati uno sconto di un punto percentuale sul tasso d'interesse per il primo anno oppure fino a 6.000 dollari in crediti del prestatore al momento della chiusura, utilizzando i servizi di entrambe le società.
Come parte dell'integrazione, Redfin ha cambiato nome in "Redfin Powered by Rocket" per unificare l'esperienza di acquisto della casa. Le aziende prevedono di lanciare ulteriori prodotti e servizi per acquirenti, agenti immobiliari e broker ipotecari nei prossimi mesi.
Contemporaneamente, Rocket Companies ha annunciato il completamento della ristrutturazione organizzativa, eliminando la struttura "Up-C" e riducendo le classi di azioni ordinarie da quattro a due. Questa semplificazione migliora la liquidità delle azioni e potenzia la capacità dell'azienda di utilizzare le azioni ordinarie per future acquisizioni.
Rocket Companies (NYSE: RKT) ha completado la adquisición de Redfin, combinando al mayor prestamista hipotecario de Estados Unidos con el sitio web de corretaje inmobiliario más visitado del país. La fusión estratégica presenta Rocket Preferred Pricing, que ofrece a los compradores calificados una reducción de un punto porcentual en su tasa de interés durante el primer año o hasta 6,000 dólares en créditos del prestamista al cierre al utilizar los servicios de ambas compañías.
Como parte de la integración, Redfin ha cambiado su nombre a "Redfin Powered by Rocket" para unificar la experiencia de compra de vivienda. Las compañías planean lanzar productos y servicios adicionales para compradores, agentes inmobiliarios y corredores hipotecarios en los próximos meses.
Al mismo tiempo, Rocket Companies anunció la finalización de su reestructuración organizativa, eliminando su estructura "Up-C" y reduciendo sus clases de acciones ordinarias de cuatro a dos. Esta simplificación mejora la liquidez de las acciones y la capacidad de la empresa para usar sus acciones ordinarias en futuras adquisiciones.
Rocket Companies (NYSE: RKT)는 미국 최대 모기지 대출업체와 가장 방문자가 많은 부동산 중개 웹사이트인 Redfin의 인수를 완료했습니다. 이번 전략적 합병을 통해 Rocket Preferred Pricing이 도입되어, 자격을 갖춘 주택 구매자에게 첫 해 이자율을 1%포인트 낮추거나 양사의 서비스를 이용할 경우 클로징 시 최대 6,000달러의 대출자 크레딧을 제공합니다.
통합의 일환으로 Redfin은 주택 구매 경험을 통합하기 위해 "Redfin Powered by Rocket"으로 브랜드명을 변경했습니다. 양사는 향후 몇 달 내에 주택 구매자, 부동산 중개인 및 모기지 중개인을 위한 추가 제품과 서비스를 출시할 계획입니다.
동시에 Rocket Companies는 조직 구조 조정을 완료했다고 발표했으며, "Up-C" 구조를 없애고 보통주 클래스 수를 4개에서 2개로 줄였습니다. 이 단순화는 주식 유동성을 개선하고 향후 인수를 위해 보통주를 활용하는 능력을 강화합니다.
Rocket Companies (NYSE : RKT) a finalisé l'acquisition de Redfin, combinant ainsi le plus grand prêteur hypothécaire des États-Unis avec le site web de courtage immobilier le plus visité du pays. Cette fusion stratégique introduit Rocket Preferred Pricing, offrant aux acheteurs qualifiés une réduction d'un point de pourcentage sur leur taux d'intérêt la première année ou jusqu'à 6 000 $ en crédits prêteur à la clôture lorsqu'ils utilisent les services des deux sociétés.
Dans le cadre de l'intégration, Redfin a été renommé "Redfin Powered by Rocket" afin d'unifier l'expérience d'achat immobilier. Les entreprises prévoient de lancer de nouveaux produits et services pour les acheteurs, agents immobiliers et courtiers hypothécaires dans les mois à venir.
Parallèlement, Rocket Companies a annoncé l'achèvement de sa restructuration organisationnelle, supprimant sa structure "Up-C" et réduisant ses classes d'actions ordinaires de quatre à deux. Cette simplification améliore la liquidité des actions et renforce la capacité de l'entreprise à utiliser ses actions ordinaires pour de futures acquisitions.
Rocket Companies (NYSE: RKT) hat die Übernahme von Redfin abgeschlossen und vereint damit den größten Hypothekengeber Amerikas mit der meistbesuchten Immobilienmakler-Website des Landes. Die strategische Fusion führt Rocket Preferred Pricing ein, das qualifizierten Hauskäufern im ersten Jahr eine Zinssatzreduzierung um einen Prozentpunkt oder bis zu 6.000 US-Dollar an Kreditgebergutschriften beim Abschluss bietet, wenn sie die Dienste beider Unternehmen nutzen.
Im Rahmen der Integration wurde Redfin in "Redfin Powered by Rocket" umbenannt, um das Kauferlebnis für Eigenheimbesitzer zu vereinheitlichen. Die Unternehmen planen, in den kommenden Monaten weitere Produkte und Dienstleistungen für Hauskäufer, Immobilienmakler und Hypothekenmakler einzuführen.
Gleichzeitig gab Rocket Companies den Abschluss seiner organisatorischen Umstrukturierung bekannt, bei der die "Up-C"-Struktur abgeschafft und die Anzahl der Stammaktienklassen von vier auf zwei reduziert wurde. Diese Vereinfachung verbessert die Aktienliquidität und stärkt die Fähigkeit des Unternehmens, seine Stammaktien für zukünftige Übernahmen zu verwenden.
- Strategic combination of America's largest mortgage lender with the most-visited real estate brokerage website
- Introduction of Rocket Preferred Pricing offering up to $6,000 in lender credits or 1% interest rate reduction
- Simplified organizational structure through Up-C collapse enhancing equity liquidity
- Improved ability to use common stock as currency in future acquisitions
- Planned expansion of products and services for homebuyers, agents, and mortgage brokers
- Complex organizational restructuring may require adjustment period
- Rebranding efforts and integration could lead to temporary operational challenges
Insights
Rocket's acquisition of Redfin creates a vertically integrated housing platform, enhancing cross-selling opportunities and simplifying corporate structure.
Rocket Companies' completed acquisition of Redfin represents a significant vertical integration play in the housing market, combining America's largest mortgage lender with one of the most popular real estate brokerage websites. This strategic consolidation creates a more comprehensive homeownership platform that spans the entire customer journey from property search to mortgage financing.
The immediate introduction of Rocket Preferred Pricing demonstrates the cross-selling synergies this acquisition enables. Offering either a
Perhaps equally important is Rocket's corporate restructuring, collapsing its "Up-C" structure and simplifying its share class system. This transformation from four classes to two creates several strategic advantages: enhanced liquidity for equity holders, greater flexibility for using stock as acquisition currency for future deals, and a more transparent corporate profile that may appeal to institutional investors previously deterred by the complex structure.
The rebranding of Redfin to "Redfin Powered by Rocket" signals an integration strategy that maintains Redfin's established brand equity while explicitly connecting it to Rocket's financial resources. CEO comments from both companies emphasize making homeownership more accessible, suggesting this consolidation aims to streamline what has traditionally been a fragmented, multi-vendor process into a more cohesive experience.
Homebuyers can choose how they could save thousands of dollars when working with both Redfin and Rocket Mortgage.
"I've used Redfin every day for the last 20 years. It helped me find and fall in love with my first home, completely changing how I thought about real estate," said Varun Krishna, Rocket Companies CEO. "The Redfin team is best-in-class in building a product experience focused on simplicity. It was a perfect fit for Rocket's vision of what the homeownership experience should be."
The companies also today introduced Rocket Preferred Pricing. Clients who finance their home through Rocket Mortgage and buy a home listed by a Redfin agent or purchase with the help of a Redfin agent will have a one percentage point reduction in their interest rate for the first year of their loan or receive a lender credit at closing, up to
Rocket Preferred Pricing is available to qualified clients buying a home with conventional, FHA or VA loans. Rocket Mortgage and Redfin plan to launch additional products and services for homebuyers, real estate agents and mortgage brokers in the coming months.
Redfin has adopted a refreshed brand identity and look and feel of "Redfin Powered by Rocket" to further unify the homebuying experience.
"The gulf between the American Dream of homeownership and reality has never been wider," said Redfin CEO Glenn Kelman. "The reason Rocket and Redfin came together was to bridge that gap, so that the people who spend their days dreaming on Redfin.com can easily use Rocket financing to own their dream."
Visit Redfin.com to explore exclusive Rocket Preferred Pricing and search for your dream home.
Advisors
Morgan Stanley & Co. LLC acted as financial advisor and Paul, Weiss, Rifkind, Wharton & Garrison LLP acted as legal counsel to Rocket Companies. Goldman Sachs & Co LLC acted as financial advisor and Fenwick & West LLP acted as legal counsel to Redfin.
Update to Rocket Companies Up-C structure
Rocket Companies also completed the previously announced simplification of its organizational and capital structure.
On June 30, 2025, Rocket Companies collapsed its "Up-C" structure, eliminated its high-vote / low-vote structure and reduced its classes of common stock from four to two (the "Up-C Collapse"). Public stockholders will continue to hold their existing common stock as Class A shares. Dan Gilbert and other Rock Holdings Inc. (RHI) stockholders will hold common stock in Rocket Companies directly as Class L shares.
The Up-C Collapse simplifies Rocket's organizational structure, enhances equity liquidity, improves its ability to use its common stock as currency in acquisition transactions and creates a clearer corporate profile.
About Rocket Companies
Founded in 1985, Rocket Companies (NYSE: RKT) is a
With details from more than 65 million calls with clients each year, 14 petabytes of data and a mission to Help Everyone Home, Rocket Companies is well positioned to be the destination for AI-fueled home ownership. Known for providing exceptional client experiences, J.D. Power has ranked Rocket Mortgage #1 in client satisfaction for primary mortgage origination and mortgage servicing a total of 22 times – the most of any mortgage lender.
For more information, please visit our Corporate Website or Investor Relations Website.
1 Learn more about Rocket Preferred Pricing on RocketMortgage.com or Redfin.com.
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SOURCE Rocket Companies, Inc.
FAQ
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