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Rakuten Group Inc (RKUNY) delivers innovative digital commerce and advertising solutions across global markets. This news hub provides investors with essential updates on corporate developments, financial performance, and strategic initiatives.
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Rakuten Advertising has announced a partnership with Marcode to enhance protection against affiliate link hijacking and fraud. The collaboration integrates Marcode's Brand Protection module to safeguard brand keywords in Rakuten's publisher network from fraudulent activities and trademark infringement.
Marcode's technology offers advanced capabilities including revealing hidden affiliate details, bypassing link cloaking, and accelerating fraudulent affiliate takedowns. The partnership is part of Rakuten Advertising's broader strategy to provide diverse affiliate protection services, complementing existing partnerships with AdPolice and The Search Monitor.
According to Nick Stamos, Rakuten Advertising's CEO, this addition responds to advertisers' varied needs across different platforms and audiences. Marcode was selected after demonstrating superior fraud detection capabilities in head-to-head testing, attributed to increased search frequency, advanced anti-cloaking technology, and AI-driven analysis. The service is currently available to select advertisers with plans for broader rollout.
Rakuten Advertising has released its 2024 Cyber 5 shopping analysis, showing consumers bought more items while spending less during Black Friday weekend. Shoppers spent 5% less per purchase but increased cart sizes by 5%, focusing on early deals and savings across apparel, footwear, and toys categories.
Shopping patterns evolved throughout the weekend, with luxury purchases surging 66% on Cyber Monday compared to Black Friday, while apparel orders dropped 20%. On Thanksgiving Day, consumer electronics saw double the items per order compared to the previous week, despite a 9% year-over-year decrease in spending per order. Beauty brands experienced a 10% increase in cart size but an 8% decrease in per-purchase spending.
The data suggests a clear segmentation of the Cyber 5 weekend, with consumer electronics and beauty dominating Thanksgiving Day, traditional gift categories leading Black Friday, and luxury items trending up on Cyber Monday.
Rakuten Advertising has been awarded the 'Best Performance Marketing Solution' in the 2024 MarTech Breakthrough Awards. This recognition highlights the company's innovative Affiliate Intelligence platform, which combines AI and advanced technology to provide actionable insights for advertisers and publishers. Key features include:
1. Audience Engine: Utilizes publisher first-party data and AI solutions tailored to specific industries.
2. Partnership Discovery: Employs AI and ML models to identify high-potential publisher partners.
3. Insights & Analytics Portal: Offers AI-based forecasting, measurement, and data tools for optimizing campaign performance.
These advancements enable users to optimize program performance and integrate affiliate marketing effectively into their overall marketing strategy, setting a new industry standard for reporting and optimization.
Rakuten Advertising has announced significant updates under its Affiliate Intelligence initiative, focusing on AI-driven capabilities to enhance affiliate marketing. The upgrades include API enhancements, improved performance reporting, and new strategic partnerships with top publishers like YouTube and Capital One Shopping. Other updates involve tools for better campaign transparency and optimization, such as Promo Code Overlays and custom publisher categorization. The company has also appointed Ben Cox as Vice President of AI Strategy & Operations. These developments aim to boost the efficiency and effectiveness of affiliate marketing by leveraging AI technologies.
Rakuten Group has announced the start of general ticket sales for the Uprising Tokyo, an international skateboarding event, occurring from May 26-28, 2023, at Ariake Arena. The competition will feature prominent skateboarders including Yuto Horigome, Jamie Foy, and Ishod Wair. Ticket prices start at
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