Global REMAX R4 Conference Introduces Bold Ideas, New Products to Advance World's Most Productive Real Estate Network
Rhea-AI Summary
REMAX (NYSE:RMAX) held its REMAX R4 global convention Feb 22–25, 2026 in Las Vegas with over 4,200 attendees from 55+ countries. The event showcased new products (SkyView AI, BOSSCAT, REMAX Golf Lifestyles), a Meyer Shank Racing partnership, upgraded remax.com/remax.ca, and highlighted a global network of 148,000 agents.
Leadership noted over 10 million transaction sides closed since Jan 1, 2020 and $226 million donated to Children's Miracle Network since 1992, while marketing and tech integrations aim to boost agent productivity.
Positive
- None.
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
RMAX gained 0.93% while peers were mixed: FRPH -0.12%, HBNB +2.56%, HOUS +3.64%, MLP +1.66%, TCI +5.63%. With no peers in the momentum scanner and a modest move in RMAX, the reaction appears company-specific to its branding, technology, and network initiatives rather than a broad sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 19 | Q4/FY25 earnings | Neutral | -3.2% | Reported 2025 revenue, earnings and Adjusted EBITDA with 2026 guidance ranges. |
| Feb 18 | Leadership changes | Positive | +2.0% | Promoted Chris Lim and added two strategic sales leaders to drive global growth. |
| Feb 17 | Housing report | Neutral | -0.3% | Released January 2026 housing metrics on sales, listings, inventory and pricing. |
| Feb 10 | Global expansion | Positive | -7.9% | Announced new master franchise in Libya and office opening in Baku, Azerbaijan. |
| Feb 05 | Industry recognition | Positive | +3.5% | Highlighted multiple executive and affiliate rankings across major industry lists. |
Recent positive corporate and growth announcements have produced mixed reactions, with some notable divergences where upbeat strategic news coincided with negative price moves.
Over the past month, REMAX has reported Q4 and full‑year 2025 results, promoted Chris Lim to President and Chief Growth Officer, released a January 2026 housing report, announced expansion into Libya and Azerbaijan, and highlighted multiple leadership awards. Price reactions ranged from a -7.91% drop on international expansion news to a +3.5% move on leadership recognition. Against this backdrop, the R4 conference showcases further modernization, technology, and network initiatives, extending the same strategic themes of brand strength and global reach.
Market Pulse Summary
This announcement highlights REMAX’s push to modernize a 53‑year‑old brand through AI tools, upgraded websites and new niche programs, backed by a record network of about 148,000 agents and over 10 million transaction sides since 2020. Historically, news on leadership, growth and recognition has produced mixed price reactions. Investors may watch how these initiatives translate into agent productivity, transaction volumes and website engagement versus recent filings and housing market data.
Key Terms
ai assistant technical
AI-generated analysis. Not financial advice.
Attendees from over 55 countries came together to learn, network, discover new services, prepare for the future, and celebrate their place in a global brand positioned to help them win more listings, save more time, and seize more income-lifting opportunities.
Through people, process and technology, REMAX has elevated its value proposition during a transformative past year – positioning the brand and its record-high 148,000 agents to greet the future with the right tools, services and mindset.
"There's a faster pace of play at Headquarters. We're moving quickly – and with purpose – to strengthen the advantages of being with REMAX. And we're doubling down on the winning culture that defines this brand," CEO Erik Carlson told affiliates at the opening general session. "Based on what we see and hear from you, you're leaning into this fresh new direction. Because you see the value in staying ahead of competitors."
Part of that quicker new direction – shaped by Carlson and his team of senior leaders, many of whom the Company welcomed since the beginning of last year – is an across-the-board modernization of the 53-year-old brand.
From refreshed branding to AI-powered services to data-driven, storytelling upgrades of the flagship remax.com and remax.ca websites, REMAX is providing its agents with programs and resources to compete – and win – in the ever-fierce battle for listings and clients.
New programs and services include:
- SkyView – a purpose-built REMAX AI assistant that leverages brand data to help agents operate, market, and grow their business more efficiently.
- BOSSCAT – an innovative new offering designed to streamline the home inspection process with fast, accurate repair estimates, creating added value for both agents and clients.
- REMAX Golf Lifestyles – a new initiative that will connect REMAX agents with buyers and sellers in golf communities – tapping into one of the world's most engaged and loyal niche markets.
- A new partnership with INDYCAR team Meyer Shank Racing – amplifying the visibility of REMAX within one of the world's fastest sports in
North America . - Marketing Studio advancements, featuring expanded integrations with Canva, realtor.com and Zillow. The expansion also includes client testimonials and local market reports.
- MasterPitch, a comprehensive new offering designed to help agents win more listings. It includes strategic presentation tools to provide a full-spectrum listing system from prework to follow-up.
- The enhanced remax.com and remax.ca ecosystem, bringing modern, mobile-first home search, richer storytelling, and smarter pathways from consumer interest to agent connection, while unifying global, luxury, and commercial listings under one experience to power the most visited No. 1 real estate franchisor website2 and its more than 138 million annual visitors3.
The brand is doing all of this from a position of strength. During his opening address, Carlson revealed that REMAX agents around the world have closed more than 10 million transaction sides since January 1, 2020. And no competing brand comes close to that mark.
"REMAX is winning the race," Carlson said. "Behind each of those 10 million (transaction sides) is a family, a life moment, a dream realized – and a REMAX professional who made it come true. We're focused on delivering the absolute best for buyers and sellers. REMAX is winning the decade, and nobody in the world sells more real estate than REMAX4."
Celebrating Excellence Across the Global Network
During the event's opening general session, REMAX also honored top-performing agents, teams, and Broker/Owners within residential, luxury and commercial.
REMAX also presented the prestigious Distinguished Service Award to REMAX Co-Founder and Chairman of the Board Dave Liniger for his enduring leadership and impact on the industry.
The brand further spotlighted its decades-long commitment to Children's Miracle Network, recognizing the top 2025 Miracle Makers for their extraordinary generosity. REMAX agents have donated more than
MarketPlace Moments
In many ways, the entire R4 experience was elevated, modernized and more global this year. This was especially evident in the MarketPlace, where attendees learned about new products and services available from REMAX and a host of high-quality vendors and partners.
They could test-drive the many new REMAX innovations, find professional services, explore technology solutions, consider insurance options, sign up for classes, purchase marketing materials, lean into The REMAX Collection® and REMAX Commercial® brands, and discover other resources to help build their businesses.
Raising money for Children's Miracle Network, they could enter the REMAX Lifestyles golf simulator and swing against REMAX agent Brandon Holtz of
The dynamic Global Referral Exchange provided especially memorable Marketplace moments. Attendees filled the hall to meet REMAX peers from dozens of countries around the world. Global affiliates hosted colorful booths, with many of them treating visitors to samples of their local fare. Amid smiles and handshakes, connections were made – with limitless potential for referrals in the future.
1 Source: MMR Strategy Group study of unaided awareness.
2 Source: Based on ComScore report of 2024 data for
3 Source: RE/MAX first-party data for full-year 2023
4 As measured by residential transaction sides.
About the REMAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in over 8,500 offices and a presence in more than 120 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about REMAX, please visit news.remax.com.
Forward-Looking Statements
This press release includes "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements are often identified by the use of words such as "believe," "intend," "expect," "estimate," "plan," "outlook," "project," "anticipate," "may," "will," "would" and other similar words and expressions that predict or indicate future events or trends that are not statements of historical matters. Forward-looking statements include statements related to new ideas and products; advancing the REMAX network; strengthening the advantages of being with REMAX; modernization of the REMAX brand; and providing REMAX agents with programs, resources and services to compete for and win listings and clients. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily accurately indicate the times at which such performance or results may be achieved. Forward-looking statements are based on information available at the time those statements are made and/or management's good faith belief as of that time with respect to future events and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. These risks and uncertainties include, without limitation, (1) changes in the real estate market or interest rates and availability of financing, (2) changes in business and economic activity in general, including enacted and proposed tariffs and other trade policies which could impact the global economy, (3) the company's ability to attract and retain quality franchisees, (4) the company's franchisees' ability to recruit and retain real estate agents and mortgage loan originators, (5) changes in laws and regulations, (6) the company's ability to enhance, market, and protect its brands, (7) the company's ability to implement its technology initiatives, (8) risks related to recent changes in the company's leadership team, (9) fluctuations in foreign currency exchange rates, (10) the nature and amount of the exclusion of charges in future periods when determining Adjusted EBITDA is subject to uncertainty and may not be similar to such charges in prior periods, and (11) those risks and uncertainties described in the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission ("SEC") and similar disclosures in subsequent periodic and current reports filed with the SEC, which are available on the investor relations page of the company's website at www.remaxholdings.com and on the SEC website at www.sec.gov. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made. Except as required by law, the company does not intend, and undertakes no obligation, to update this information to reflect future events or circumstances.
View original content to download multimedia:https://www.prnewswire.com/news-releases/global-remax-r4-conference-introduces-bold-ideas-new-products-to-advance-worlds-most-productive-real-estate-network-302699122.html
SOURCE RE/MAX, LLC
FAQ
What did REMAX (RMAX) announce at the R4 conference Feb 22–25, 2026?
How many agents and attendees did REMAX report at the R4 2026 event for RMAX?
What is SkyView and how will SkyView affect REMAX agents (RMAX)?
What upgrades did REMAX announce for remax.com and remax.ca (RMAX)?
What community impact figures did REMAX highlight at R4 2026 for RMAX?
How did REMAX quantify transaction volume and site traffic during the R4 presentation for RMAX?
